Project Management in the New Economy” Technische Universität München 21. Dezember 2000
Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 1
Viant has transatlantic presence through organic growth • founded 1996 in Silicon Valley • Office München opened in San Francisco März 2000 London München Silicon Valley • 10 locations in the USA and Chicago Europe Los Angeles Boston Dallas • 600+ employees worldwide New York • 25 permanent employees in Houston Atlanta München, growing fast 2
Viant attracts talented professionals from diverse backgrounds Strategy Creative Technology Bain & Company Agency.com Andersen Consulting Cambridge Technology Booz Allen Hamilton DDB Partners Ernst & Young Disney EDS Cap Gemini Gemini Consulting DreamWorks Ernst & Young McKinsey Ogilvy & Mather IBM Pricewaterhouse Saatchi & Saatchi Oracle Coopers Strategic Decisions Young & Rubicam Sun Group 3
Our clients span many vertical sectors Financial Media & • 325+ completed client Sonstige Services Entertainment engagements • Senior executive and Sony Allianz Cisco Pictures board-level client Universal relationships Consors Compaq Music Deutsche • 98% client satisfaction emap Lucent Bank Unabängige Studie von CIMA, Dezember, American 1999 Primedia Diageo Express Bank General eCast Boston Motors Charles Live Planet Kinko’s Schwab JP Morgan ReplayTV Polaroid WIT Capital Sputnik 7 Sears 4
Viant has integrated processes for designing, building & growing digital ventures Envision Experience Launch Growth Strategy Initial Assessment Growth Management Business Acceleration Business Analytics Strategy Strategy Strategy Developing strategies for attracting and A C T I V I T I E S Perform Operational Analysis Review Strategy Assess Market Context retaining profitable customers Validate Prototype Redesign Processes Seeking out or reacting to new market Perform Digital Diagnostic opportunities Conduct Market Testing Develop Economic Model Creative Creative Creative Creative Develop Communication Plan Conduct Brand/experience Audit Develop Gui & Info Architecture Refine the GUI based on user behaviour Implement Experience & Develop Experience Architecture and feedback Develop Brand Identity Brand Components Increasing market share through on- and Develop Experience Brief Build Sensory Mock-up off-line marketing program Conduct Market Testing Technology Technology Identify Tech Trends Technology Technology Code and Test System Conduct Capabilities Assessment Develop Prototype Application management services Conduct Knowledge Develop Component Map Test Tools and Architecture Infrastructure services Transfer& Training Outcome Outcome Outcome Outcome Appropriate Digital Venture Understanding of Digital Venture Appropriate Digital Venture Success of Digital Venture 5
Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 6
Your experiences until now … … with project management • University • Internship • Software development • Team work • ... 7
Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 8
What is project management ? • Out of which discipline is the project manager ? • Project management deals with responsibilities • Does not have to be hierarchical • Leadership is necessary 9
What is project management ? • Process Management • Content Management – Workstreams – Quality Assurance – Deliverables – Level of Detail – Dependencies – Overview – Resources – Integration • People Management • Client Management – Logistics – Expectation – Meetings – Scope – Norming – Digital Agenda – Evaluation – Client Understanding – Expenses • Company, external: industry, market • Risk Management • People, internal: – Scope power structure, – Potential risks politics – Market developments 10
What is project management ? Finding the right balance between • Formal • Informal – Organization structure – Personal contacts, networks – Status reports – Emergent roles – Deadlines – Fostering communication – Deliverables – Team spirit – Organization structure – Strong culture – Standing committees – Based upon trust • Structured • Chaotic – Strategic planning – Alternative generation – Reporting & – Uncertainty coping performance evaluation – Iterative project planning – “cascading” project – Group dynamics planning – Individual tasks 11
Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 12
Project phases 13
Phases of a project • Conduct Sales • Manage Ongoing Project – Client meetings – Meetings – RFI / RFP – Project Planning – Proposal – Logistics – Statement of Work • Conclude Project • Pre Kick-off – Sunset Review – Financials – Get Sign-off – Staffing • Capture Knowledge – Project Set-up – Project Quicksheet – Client Set-up • Kick-off Project – Sanitize Assets – Roles & Responsibilities Discussions – Team Norming – Project Orientation – Client Kick-off & Norming 14
Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 15
Roles on a project • Example roles: – Client partner – Project manager – Technical Lead – Creative developer – Business analyst – etc. • Roles are contextual - they are tied to specific units of work (Activities, Workstreams, etc.) 16
Leading and controlling a project is important – our team structure emphasizes collaboration Illustrative Role descriptions Client Partner Viant Viant Client • Primary Viant contact Account Executive Client Partner Executive Sponsor • Structures overall effort (based on past experience and Viant service model) • Responsible for client satisfaction, deliverables, team guidance and issue Viant Client resolution Project Lead Project Lead Account Executive • Facilitates contracts; refines scope • Solicits independent assessment of client satisfaction Viant Viant Client Project Lead Team Lead Team Lead Team Lead Additional • Responsible for day-to-day project Teams management, orchestrates activities and as needed deliverables Client Viant Viant • Facilitates status and deliverable review Team Team Team • Assists in issue resolution Member Member Member • Contributes extensively to development of all deliverables Team Leads Viant Viant Client • Responsible for day-to-day activities of major Team Team Team independent project workstreams Member Member Member • Leads production of significant deliverables in keeping with project plan • Provides primary support to team members 17
Tasks and areas of responsibility Client Partner Project Manager extern intern • Client relationship • Project planning management • Team management • Scope and and organization expectation • Meetings management • Process • Thought leadership management • Team leadership • Team development • Project planning • Consulting craft 18
PM – Project Planning • Generate and manage project plans • Collaborate with leads to create changes in project plans • Keep plans on track; tasks completed • Incorporate training time into project plan • Ensure team meets deliverables within time frame with quality • Plan for transition from one phase to next • Provide QA on each project deliverable 19
PM – Team Management & Organization • Sets priorities and direction of the effort • Lead team norming sessions • Communicate roles and responsibilities to team members • Interact with and manage team on day-to-day basis • Provide staff training as needed • Plan sunset review in conjunction with people cultivator 20
PM - Meetings • Schedule and hold regular status meetings • Run formal milestone reviews • Run a sunset review for other teams • Make sure inexperienced staff “dry-run” their presentations 21
PM – Process Management • Ensure the organization of all logistics associated with the project and get client support for executing them • Work with staffing captain to appropriately staff project • Encourage team to use catalyst • Assure that meeting notes are completed and published • Be aware of the roles of all on your team 22
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