Project Management in the New Economy Technische Universitt Mnchen - - PowerPoint PPT Presentation

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Project Management in the New Economy Technische Universitt Mnchen - - PowerPoint PPT Presentation

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Project Management in the New Economy Technische Universitt Mnchen 21. Dezember 2000 Agenda Whos Viant and what do we do Your experiences Whats project management Project phases Project roles and tasks

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Project Management in the New Economy”

Technische Universität München

  • 21. Dezember 2000
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1

Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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2 Boston New York Dallas Los Angeles Silicon Valley London Atlanta Chicago München Houston San Francisco

Viant has transatlantic presence through

  • rganic growth
  • founded 1996 in Silicon

Valley

  • Office München opened in

März 2000

  • 10 locations in the USA and

Europe

  • 600+ employees worldwide
  • 25 permanent employees in

München, growing fast

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Viant attracts talented professionals from diverse backgrounds

DreamWorks DDB Agency.com Young & Rubicam Ogilvy & Mather Disney Saatchi & Saatchi

Creative

Andersen Consulting Cambridge Technology Partners Sun IBM Oracle EDS Cap Gemini Ernst & Young

Technology

Ernst & Young Bain & Company Strategic Decisions Group McKinsey Pricewaterhouse Coopers Booz Allen Hamilton Gemini Consulting

Strategy

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  • 325+ completed client

engagements

  • Senior executive and

board-level client relationships

  • 98% client satisfaction

Unabängige Studie von CIMA, Dezember, 1999

General Motors Kinko’s Polaroid Sears Lucent Compaq Diageo Cisco

Sonstige Media & Entertainment

Primedia ReplayTV Sony Pictures Sputnik 7 eCast emap Universal Music Live Planet

Our clients span many vertical sectors

Allianz WIT Capital American Express Bank Boston Charles Schwab Deutsche Bank

Financial Services

JP Morgan Consors

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Viant has integrated processes for designing, building & growing digital ventures

Strategy

Assess Market Context Perform Digital Diagnostic Develop Economic Model

Creative

Conduct Brand/experience Audit Develop Experience Architecture Develop Experience Brief

Technology

Identify Tech Trends Conduct Capabilities Assessment Develop Component Map

Outcome

Appropriate Digital Venture

A C T I V I T I E S

Strategy

Perform Operational Analysis Validate Prototype Conduct Market Testing

Creative

Develop Gui & Info Architecture Develop Brand Identity Build Sensory Mock-up Conduct Market Testing

Technology

Develop Prototype Test Tools and Architecture

Outcome

Understanding of Digital Venture

Strategy

Review Strategy Redesign Processes

Creative

Develop Communication Plan Implement Experience & Brand Components

Technology

Code and Test System Conduct Knowledge Transfer& Training

Outcome

Appropriate Digital Venture

Experience Envision Launch Growth

Strategy

Initial Assessment Growth Management Business Acceleration Business Analytics Developing strategies for attracting and retaining profitable customers Seeking out or reacting to new market

  • pportunities

Creative

Refine the GUI based on user behaviour and feedback Increasing market share through on- and

  • ff-line marketing program

Technology

Application management services Infrastructure services

Outcome

Success of Digital Venture

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6

Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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Your experiences until now … … with project management

  • University
  • Internship
  • Software development
  • Team work
  • ...
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Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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What is project management ?

  • Out of which discipline is the project manager ?
  • Project management deals with responsibilities
  • Does not have to be hierarchical
  • Leadership is necessary
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What is project management ?

  • Process Management

– Workstreams – Deliverables – Dependencies – Resources

  • People Management

– Logistics – Meetings – Norming – Evaluation – Expenses

  • Risk Management

– Scope – Potential risks – Market developments

  • Content Management

– Quality Assurance – Level of Detail – Overview – Integration

  • Client Management

– Expectation – Scope – Digital Agenda – Client Understanding

  • Company, external:

industry, market

  • People, internal:

power structure, politics

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What is project management ?

  • Formal

– Organization structure – Status reports – Deadlines – Deliverables – Organization structure – Standing committees

  • Structured

– Strategic planning – Reporting & performance evaluation – “cascading” project planning – Individual tasks

  • Informal

– Personal contacts, networks – Emergent roles – Fostering communication – Team spirit – Strong culture – Based upon trust

  • Chaotic

– Alternative generation – Uncertainty coping – Iterative project planning – Group dynamics

Finding the right balance between

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Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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Project phases

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Phases of a project

  • Conduct Sales

– Client meetings – RFI / RFP – Proposal – Statement of Work

  • Pre Kick-off

– Financials – Staffing – Project Set-up – Client Set-up

  • Kick-off Project

– Roles & Responsibilities Discussions – Team Norming – Project Orientation – Client Kick-off & Norming

  • Manage Ongoing Project

– Meetings – Project Planning – Logistics

  • Conclude Project

– Sunset Review – Get Sign-off

  • Capture Knowledge

– Project Quicksheet – Sanitize Assets

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Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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Roles on a project

  • Example roles:

– Client partner – Project manager – Technical Lead – Creative developer – Business analyst – etc.

  • Roles are contextual - they are tied to specific

units of work (Activities, Workstreams, etc.)

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Viant Team Lead Viant Client Partner Viant Team Lead Viant Account Executive Viant Project Lead Viant Team Member Viant Team Member Viant Team Member Client Project Lead Client Executive Sponsor Client Team Lead Additional Teams as needed Client Team Member

Illustrative

Client Team Member Viant Team Member

Leading and controlling a project is important – our team structure emphasizes collaboration

  • Primary Viant contact
  • Structures overall effort (based on past

experience and Viant service model)

  • Responsible for client satisfaction,

deliverables, team guidance and issue resolution Client Partner Account Executive

  • Facilitates contracts; refines scope
  • Solicits independent assessment of client

satisfaction

  • Responsible for day-to-day project

management, orchestrates activities and deliverables

  • Facilitates status and deliverable review
  • Assists in issue resolution
  • Contributes extensively to development of

all deliverables Project Lead

  • Responsible for day-to-day activities of major

independent project workstreams

  • Leads production of significant deliverables in

keeping with project plan

  • Provides primary support to team members

Team Leads

Role descriptions

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Tasks and areas of responsibility

Client Partner extern

  • Client relationship

management

  • Scope and

expectation management

  • Thought leadership
  • Team leadership
  • Project planning

Project Manager intern

  • Project planning
  • Team management

and organization

  • Meetings
  • Process

management

  • Team development
  • Consulting craft
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PM – Project Planning

  • Generate and manage project plans
  • Collaborate with leads to create changes in

project plans

  • Keep plans on track; tasks completed
  • Incorporate training time into project plan
  • Ensure team meets deliverables within time

frame with quality

  • Plan for transition from one phase to next
  • Provide QA on each project deliverable
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PM – Team Management & Organization

  • Sets priorities and direction of the effort
  • Lead team norming sessions
  • Communicate roles and responsibilities to team

members

  • Interact with and manage team on day-to-day

basis

  • Provide staff training as needed
  • Plan sunset review in conjunction with people

cultivator

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PM - Meetings

  • Schedule and hold regular status meetings
  • Run formal milestone reviews
  • Run a sunset review for other teams
  • Make sure inexperienced staff “dry-run” their

presentations

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PM – Process Management

  • Ensure the organization of all logistics

associated with the project and get client support for executing them

  • Work with staffing captain to appropriately

staff project

  • Encourage team to use catalyst
  • Assure that meeting notes are completed and

published

  • Be aware of the roles of all on your team
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PM – Team Development and Consulting Crafts

  • Construct an effective and complete team

based on a deep understanding of staff member skills and project needs

  • Establish clear guidelines for:

– Project analysis – Interviewing – Presentation writing – Presentation skills

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PM - Client and Scope Management

  • Manage scope, including changes in scope
  • Raise a red flag when there is trouble on the

project

  • Say “no” to scope challenge (fight for the

team)

  • Get sign-off on deliverables and on each phase

from the client

  • Run formal milestone reviews with the client
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Shared tasks between CP and PM

  • Tracks expenses; approves expense reports
  • Manages financials
  • Keeps Pro-Forma up-to-date
  • Communicates with the client, prepare

proposals

  • Works with Vendors and partners
  • Shares QA
  • Provide input for quick sheets
  • Manages staff
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CP – Client Relationship Management

  • Establish deep, trusted relationships with key

decision makers in the client organization

  • Position Viant as their principal guide for digital

venture issues and directions

  • Understands the context of the project and

how it fits into the clients business

  • Creates happy referenceable clients
  • Contact person between Viant and client
  • Discusses issues around money or time

extensions with client

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CP – Scope and Expectation Management

  • Tries to create win-win situations for the client

when managing scope

  • Sets and manages client expectations
  • Be proactive communicating: Risks, Issues,

Achievement

  • Foster a sense of joint ownership of the project

work

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CP – Thought Leadership

  • Set the client’s project agenda
  • Actively determine the focus and direction of

their expectations from the project

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CP – Team Leadership

  • Provide leadership that fosters broad
  • wnership of the work
  • Encourage team innovation
  • Build credibility with the client
  • Coaches and partners with the project

manager

  • Guides and positions the Viant team
  • Participates in weekly office status meetings
  • Meets regularly with the General manager
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CP – Project Planning

  • Figures out utilization, realization, what is in

the Proforma (calculation and estimation tool)

  • Works with Finance to correctly invoice clients
  • Does QA reviews of big deliverables
  • Gets contract signed
  • Works with clients to identify additional
  • pportunities
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Agenda

  • Who’s Viant and

what do we do

  • Your experiences
  • What’s project management
  • Project phases
  • Project roles and tasks
  • Our experiences
  • Open discussion
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Our Experience

“Old Economy”

  • hierarchical
  • very formal
  • Strong structure
  • Top-Down

“New Economy”

  • no hierarchy
  • more informal
  • chaotic
  • networking
  • Strong Corporate

Identity / Culture

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Open discussion

  • All kinds of questions are allowed!
  • Please ask questions or raise issues!

– Project management – Viant – 3 disciplines – Experiences on “New Economy” engagements