Produkt + Markt Marketing Research Clarity - Reliability - - PowerPoint PPT Presentation

Produkt + Markt – Marketing Research Clarity - Reliability - Inspiration

About Produkt + Markt 01 Our Core Values 02 Our Core Competencies 03 Our Methods and Tools 04 Facts and Figures 05 Your Contacts 2 Facts | Last updated January 2020

01 Our Core Values

Core Values WE WANT OUR CLIENTS TO BE SUCCESSFUL AND HAVE THE KNOWLEDGE THEY NEED TO MAKE CONFIDENT AND FORESIGHTED DECISIONS AT ALL TIMES. Clarity Reliability Inspiration That’s why we’ve made it our We help you to keep pace with We take a systematic and So many aspects of daily life mission to provide you with an increasingly complex world scientific approach to our are changing. We have the relevant consumer and market by focusing on the essentials. research. Our clients can rely knowledge, inspiration and We show you what is really on our work because we take creativity to help you rise to the insights. important. responsibility for the project challenges and seize the from start to finish. It is our opportunities these changes goal to contribute to your long- bring. term success. 4 Facts | Last updated January 2020

02 Our Core Competencies

Industry Expertise AGRICULTURE , Agricultural Technology, Animal Health and Nutrition, Automotive, Beauty & Personal Care, B-TO-B , Energy, Crop Science, CONSUMER , Durables, Financial Services, FMCG, Food & Beverages, HEALTH CARE , Health Services, Household Appliances, NGOs, Public Services, SHOPPER & Retail, Travel & Transport, Telecommunications 6 Facts | Last updated January 2020

Fields of Research ATTITUDES , Advertising Research, BEHAVIOUR , Brand Research, Brand Strategy, Concept Evaluation, CREATION , Customer Experience, Customer Journey, Customer Loyalty, Customer Feedback, Employee Research, Employee Activation, Ethnography, EXPERIENCE , Ideation, Immersion, Innovation, Market Simulation, Mobile Research, Mystery Shopping, Needs, Opinion Research, POS-Research, Pricing, Product Research, Satisfaction, Segmentation, Shopper Research, Smart Data, Social Media Research, User Experience, Visualization 7 Facts | Last updated January 2020

03 Our Methods and Tools

Develop successful innovations TREND|CAFÉ IN|SPIARY A network of creative consumers Your exclusive and creative online who develop new ideas and community for national and concepts for you. more ... international co-creation projects. more ... DESIGN THINKING TRAINING DESIGN THINKING PROCESS Take advantage of our training Our certified facilitators help you to opportunities to get to know the develop customer-focused and principles of effective design thinking innovative solutions. more ... and the appropriate moderation techniques. Contact 9 Facts | Last updated January 2020

Test concepts and simulate opportunities ALAS|CA Concept Testing ALAS|CA is our suite of conjoint We test the potential success of your methods to assess product design, innovations using qualitative, pricing, segmentation according to quantitative and hybrid methods. Our utility and market simulation. more ... guarantee: clear recommendations and suggestions for optimization. Contact SENSE|FIT – taste test and more AD|OPTIMIZER Our tool to determine the monetary The AD|OPTIMIZER analyses the value and optimal configuration of impact of your advertising from both the brand, communication, an emotional and rational cognitive packaging and taste. Contact perspective. Contact 10 Facts | Last updated January 2020

Gain a better understanding of consumers The classic tools Ethnography Our focus groups, in-depth Ethnographic research allows us to interviews or duos take us below the become immersed in the world your surface of what can be objectively customers live in. Your advantage: seen and heard so we can access authentic and inspiring insights to give the customer’s mind. Contact you a leading edge. more ... Structural constellations Market Research Online Communities Constellation exercises reveal latent Your exclusive customer community is interdependencies along with available online and offline. Use your motives and barriers that are hard to target audience as a pool of ideas, as verbalize. An unconventional method test persons and as a source of providing input for your strategy. inspiration. Contact more... 11 Facts | Last updated January 2020

Managing the brand-consumer relationship VAL|LERY BRAND|VIEW Based on a dynamic model, “Quantitative role play”. Your brand is VAL|LERY uses pictures to measure viewed as a person and experiences your customers’ emotions, motives typical everyday situations. Output: and needs as well as to show what inspiration for effective brand drives your brand. more … management. more ... BRAND|25 BRAND|CHECK 25 respondents, 5 stages, a whole Brand controlling means knowing the lot of insights. BRAND|25 is a status quo of the brand and steering powerful workshop to reveal the it in a certain direction. conscious and unconscious BRAND|CHECK provides all the perception of your brand. more ... information you need. Contact 12 Facts | Last updated January 2020

On the track of the shopper Accompanied Shopping POS Interviews The purchase decision is rarely Here we meet your customers for rational and the reasons hard to sure, learn about their shopping fathom. We observe the shopper and experience and satisfaction, get their ask questions for clarification to suggestions for improving the supply relevant insights. Contact experience. more ... Shelf Test – Eye Tracking Shopper Segmentation We measure and analyse the If you want to boost your sales with shopper’s conscious and POS campaigns, you need to know unconscious actions. You obtain what makes your customers tick. crucial tips for the perfect placement This is where our segmentation of your products. Contact comes in. more … 13 Facts | Last updated January 2020

Manage the customer experience Customer Feedback Mystery Research We ask customers about their We slip into the role of your experience at relevant touchpoints in customers and experience the real time. Your advantage: you can touchpoints first-hand. Your take immediate and specific action. advantage: valuable insights for successful CX management. more ... Contact CX|Insider Real Time Dashboards This diagnostic tool evaluates Information and knowledge can be internal drivers and barriers as the quickly obtained for different basis for recommendations on how functional areas using role-based to increase the efficiency of CX dashboards. Contact management. Contact 14 Facts | Last updated January 2020

At home all over the world We offer a full range of services and don’t stop at national borders. Produkt + Markt is the exclusive representative for Germany in the World Independent Network of Market Research (WIN), which currently includes around 50 member states. This means you have one central contact that speaks your language at the same time as international inspiration and expertise for your global market research projects. Information about WIN and our partner agencies: WIN 15 Facts | Last updated January 2020

04 Facts and Figures

Facts and Figures Company Facts Certifications ▪ Founded: 1973 ▪ DIN EN ISO 9001 – Quality Management ▪ Offices: Wallenhorst and Hamburg ▪ ISO 20252 – Market Research ▪ Number of employees: 140 ▪ Corporate form: GmbH & Co. KG Group Online Panels ▪ Produkt + Markt – Market Research and Marketing Consulting ▪ agri|prompt – 30,000 agricultural businesses ▪ MARKET phone – Company for Data Collection by Phone ▪ doc|prompt – 15,000 healthcare professionals ▪ pm+ – Data-Based Consulting and Client Services Memberships € Turnover of Produkt + Markt / pm+ ▪ WIN – World Independent Network of Market Research ▪ € 20 million ▪ ESOMAR ▪ ADM ▪ EphMRA 17 Facts | Last updated January 2020

04 Your Contacts at Produkt + Markt

Your Contacts Katja Birke Dr. Dirk Aderhold Julia Koch Gabriele Klumpe Health Care Research Global Agribusiness Research WIN Network Coordination Applications for Employment +49 5407 885103 +49 5407 885211 +49 40 3070278127 +49 5407 885191 kbirke@produktundmarkt.de daderhold@produktundmarkt.de jkoch@produktundmarkt.de gklumpe@produktundmarkt.de Dr. Ludger Rolfes Claudia Greischel Lydia Smid Gerd Sies Animal Health & Nutrition Research Consumer & Retail Research Data Privacy Officer Field Services and Interviewers +49 5407 885239 +49 5407 885132 +49 5407 885224 +49 5407 885125 lrolfes@produktundmarkt.de cgreischel@produktundmarkt.de lsmid@produktundmarkt.de gsies@produktundmarkt.de Axel Schomborg Christa Demuth Internal Services Customer & Services Research Marketing and Public Relations General Inquiries +49 5407 885141 +49 5407 885172 +49 5407 8850 aschomborg@produktundmarkt.de cdemuth@produktundmarkt.de info@produktundmarkt.de 19 Facts | Last updated January 2020