Privacy Concerns Across Saudi and Indian Populations Pablo Moriano - - PowerPoint PPT Presentation

▶
privacy concerns
SMART_READER_LITE
LIVE PREVIEW

Privacy Concerns Across Saudi and Indian Populations Pablo Moriano - - PowerPoint PPT Presentation

Nov 13, 2023 742 likes •1.03k views

Lessons Learnt from Comparing WhatsApp Privacy Concerns Across Saudi and Indian Populations Pablo Moriano L. Jean Camp Jayati Dev Oak Ridge Indiana University Indiana University National Bloomington Bloomington Laboratory This Photo

slide-1
SLIDE 1

Lessons Learnt from Comparing WhatsApp Privacy Concerns Across Saudi and Indian Populations

Jayati Dev Indiana University Bloomington

This Photo by Unknown Author is licensed under CC BY-SA-NC

Pablo Moriano Oak Ridge National Laboratory

  • L. Jean Camp

Indiana University Bloomington

slide-2
SLIDE 2

Whatsapp is used in over 128 countries

Multimedia messaging application for texting, sharing data, and calling

2

slide-3
SLIDE 3

3

slide-4
SLIDE 4

Origin is a factor in influencing privacy

4

slide-5
SLIDE 5

Research Questions

TO WHAT EXTENT ARE PRIVACY CONCERNS OF SAUDIS DIFFERENT FROM INDIANS? TO WHAT EXTENT DOES GENDER IMPINGE ON PRIVACY CONCERNS FOR BOTH THE POPULATIONS? HOW DO PRIVACY CONCERNS AFFECT PRIVACY BEHAVIOR FOR BOTH POPULATIONS? 5

slide-6
SLIDE 6

Research Questions

TO WHAT EXTENT ARE PRIVACY CONCERNS OF SAUDIS DIFFERENT FROM INDIANS? TO WHAT EXTENT DOES GENDER IMPINGE ON PRIVACY CONCERNS FOR BOTH THE POPULATIONS? HOW DO PRIVACY CONCERNS AFFECT PRIVACY BEHAVIOR FOR BOTH POPULATIONS? 6

slide-7
SLIDE 7

Research Questions

TO WHAT EXTENT ARE PRIVACY CONCERNS OF SAUDIS DIFFERENT FROM INDIANS? TO WHAT EXTENT DOES GENDER IMPINGE ON PRIVACY CONCERNS FOR BOTH THE POPULATIONS? HOW DO PRIVACY CONCERNS AFFECT PRIVACY BEHAVIOR FOR BOTH POPULATIONS? 7

slide-8
SLIDE 8

Saudi and Indian WhatsApp users

Saudi Arabia India Gender Male 159 140 Female 293 75 Age 18-24 99 80 25-30 225 123 31-40 103 17 41-50 21 2 ➢ 50 4 Education High school or less 30 4 Some college 38 2 Bachelors 58 90 Masters or Professional 18 114 Doctoral 2 9 452 222

Snowball sampling

8

slide-9
SLIDE 9

Analysis

9

RQ1, RQ2 (MWW Test)

  • IV: Origin, Gender
  • DV: Sensitive Data, Professional Contact, Targeted Ads, Group Add Ask, Stranger Contact

Concern

RQ3 (Exploratory Factor Analysis)

  • IV: Sensitive Data, Professional Contact, Targeted Ads, Group Add Ask, Stranger Contact

Concern, Platform, Frequency of Use, Length of Use

  • DV: (Saudi) Sensitive Data, Platform, Frequency, Education and Group Permission, Age

and Targeted Ads, Professional Contact (India) Age and Education, Platform, Gender, Information Sensitivity, Targeted Ads

RQ3 (Regression Analysis)

  • IV: (Saudi) Sensitive Data, Platform, Frequency, Education and Group Permission, Age and

Targeted Ads, Professional Contact (India) Age and Education, Platform, Gender, Information Sensitivity, Targeted Ads

  • DV: Blocking, Auto-Download, Location, Notification, Profile Photo, Last Seen, Status

IV – Independent Variable (s); DV – Dependent Variable (s)

slide-10
SLIDE 10

Findings

10

slide-11
SLIDE 11

Origin

11

slide-12
SLIDE 12

Origin

12

W=37,254; p < .001

slide-13
SLIDE 13

Origin

13

W=66,299; p < .001

slide-14
SLIDE 14

Gender

14

slide-15
SLIDE 15

Gender

15

slide-16
SLIDE 16

Gender

16

W=11,648; p = .015

slide-17
SLIDE 17

Gender

17

W=65,69; p < .001

slide-18
SLIDE 18

Gender

18

W=12,222; p < .001

slide-19
SLIDE 19

Gender

19

W=8,545; p < .001

slide-20
SLIDE 20

Privacy Concerns Affecting Behavior (S (Saudi Arabia)

20

slide-21
SLIDE 21

Privacy Concerns Affecting Behavior (I (India)

21

slide-22
SLIDE 22

Recommendations

22

slide-23
SLIDE 23

Offer an Option for Permissions-Based Contact

23

slide-24
SLIDE 24

Choice and Consent in Joining Groups

24

X invited you to “Get Together 2019”. Do you wish to be added to this group?

slide-25
SLIDE 25

Option for Group Types

25

Which lists would you like to share this with?

  • a. Friends
  • b. Colleagues
  • c. Family
  • d. Specific groups…
slide-26
SLIDE 26

Key Takeaways

  • RQ1: Origin affects privacy concerns and consequently, privacy behavior
  • RQ2: Gender affects certain privacy concerns, but affects privacy behavior

differently in Saudi Arabia and India

  • RQ3: Most participants in both populations wanted to be able to control

the content and recipient (with a greater focus on recipients) of their shared information

26

slide-27
SLIDE 27

Thank you! Questions?

jdev@iu.edu

Jayati Dev

moriano@ornl.gov

Pablo Moriano

ljcamp@indiana.edu

  • L. Jean Camp

Human Aspects of Technical Security (HATS) Lab Luddy School of Informatics, Computing, and Engineering Indiana University 612 N Park Avenue Bloomington, IN 47408