Presented By Deborah Drum and Amy Harrop About Amy Writer and - - PowerPoint PPT Presentation

Kindle Marketing Gems

Presented By Deborah Drum and Amy Harrop

About Amy

Writer and Internet

Marketer

Kindle publisher for

• ver 2 Years

Non-Fiction Pen Names

Increased exposure

and sales with free tools

Overview

On Amazon promotion Off Amazon promotion Free methods Low-cost methods Upscaling and outsourcing

Why Promote Your Kindle Books?

Less work, more sales Differentiate yourself from the

competition

Create more sales for your next

book

Additional author opportunities

Practice of Reciprocity

Giving to increase visibility and to

build relationships.

Sharing content, support, time,

supporting other authors.

Building Your Author Platform

Should have a blog Your Own Website or Free Blog Also Twitter/Facebook Fan

Page/etc

Become an Amazon Affiliate

Setting up your Amazon author profile

Amazon Author Profile

Create up to 3 pen names-each with

separate profiles-within each Amazon

• account. You can ask Amazon to manually

add additional pen names.

add your blog feed/Twitter

account/picture/biography/videos

Add your author profile link to your Kindle

books

Author Profile http://authorcentral.amazon.com/g p/profile

Author profile examples

Example of a poor author page-Rose Newman http://www.amazon.com/Make-the-Journey-Count-

ebook/dp/B006V61XQC/ref=sr_1_1?s=books&ie= UTF8&qid=1332166156&sr=1-1

Author Profile Examples

No author page at all-4 books/Good Reviews

Author Profile Examples

Better profile example-Nakia R. Laushaul http://www.amazon.com/The-Truth-As-See-

ebook/dp/B004LLJ2RQ/ref=zg_bs_15460601 1_62

Includes biography, blog posts and video

Author Profile Examples

Customer Profile Page

Where all your customer information is

stored

Go to: Your Amazon

account/Personalization/community/ your public profile

Customer Profile Page

Use your customer profile to write: Reviews Listmanias Guides Add book photos

Setting up your customer profile pen name

Customer profile is your shopping

name

Match it to one of your pen names However, it can only be one at a time Chance to brand yourself

Customer Profile

Pen Name Examples

Your pen name shows up when you post on

Amazon.

Links to your profile page Can add a ‘tag’ to your name

Pen Name Examples

Customer Profile Example

Stephen Weber-Author

Creating Amazon Listmanias

Found on the left side of search results On your customer profile page List popular books in your niche Include your book or don’t Have a catchy title A few sentences or so about each choice

Listmania Setup- also found on your

customer profile page

Listmania http://www.amazon.com/A-Cookbook-Author-Lists-Other-

Cooks-Cookbooks/lm/RCWSTPT2X1PXY/ref=cm_srch_res_rpli_alt_2

Creating a So You’d Like To Guide

Similar to Listmania where you can include products Also found on left side of search results and

customer profile page

How-to/Reference Catchy title Chance to show your expertise Examples: read a great vintage Regency Romance Get the Most Out of Self Help Books

So You’d Like to… Setup

There is a 100-word minimum

and 5,000-word maximum.

The guide cannot exceed 30,000

characters.

Can include a few products or

many.

So You’d Like To…

Author Example

http://www.amazon.com/gp/richpub/syltguides/fullview/R2U3FEDB25GTNA/ref=cm_src h_res_rpsy_alt_2

Add Images to your book listings

Add customer images to your own book

listings

Images will also show up on a tab on your

customer profile page

According to Amazon guidelines images can: Be related to a topic Highlight a product feature Show someone using a product Be creative

Adding Images to your book listings

Include captions or use the image notes

feature where the caption comes up when the image is rolled over.

Pin your images on Pinterest.com Example: http://www.amazon.com/gp/product/images/02

89278686/ref=dp_image_0?ie=UTF8&n=2831 55&s=books

Book Image Example

Getting Reviews

Amazon top reviewers-

http://www.amazon.com/review/top-reviewers

Tip-find reviewers by searching for keywords in

Listmania and So you’d like to Guide search.

Click on profile names of authors of related

guides-the review tab will be present if they have written reviews.

Contact them if they have contact info, email/

website etc.

Getting Reviews

Examples:

http://www.amazon.com/gp/pdp/profile/ARUN6 8V3HQOAI/ref=cm_srch_res_c_rpsy

http://www.amazon.com/gp/pdp/profile/A21DQ

ADSUSMO6I/ref=cm_srch_res_c_rpsy

Reviewer research is a great task for

• utsourcing

Reviewer Example

Shelfari.com

Linked to Amazon Sign in from your Amazon author profile page Fill out your author profile, add your books Can take 1-2 days Find similar books to yours-you can follow

readers who have posted reviews/post a note/soft touch

Join author groups here-post your book on

Shelfari/ask for reviews

Goodreads.com

Setup your author profile page Rate/add books Add friends Tip-add people from your author Twitter

Account/Facebook fan page

Follow people Add author widget to your blog Join author groups/promote your book/ask for

reviews

Writing Reviews

Writing reviews on your blog and on Amazon Customers Who Bought This Item Also

Bought-write reviews on those books

Look for smaller/indie book authors Contact them-author page info Let them know you’ve written a review of their

book, ask if they want a review copy of your title.

Book Giveaways

Most book giveaways are blog-based. Good to do once your blog is established and has

traffic or on a guest blog.

Can partner with an established blog Resources: They will announce your blog book giveaway-

http://bloggiveaways.blogspot.com/2008/03/welcom e-to-blog-giveaways.html

Good tutorial on running a blog book giveaway-

http://www.darcypattison.com/pr-notes/book- giveaway-contests/

Book Giveaway Using GoodReads

Access from your Goodreads author dashboard Must have a physical book Bundle shorter books together if related Createspace-no upfront cost except for proof. Goodreads will approve giveaway usually within

a few days

Can be a new title or one released in the last 6

months

Book Giveaway Using Goodreads

No limit to the number of titles to giveaway Run it over 2-4 weeks Give away 1-3 copies Depending on the title can expect 400-900

entries on average

Ship to winners directly from Createspace You’ll receive reviews and Goodreads members

will place your book on their ‘to be read’ shelf.

Virtual Book tours

Book promotion without being physically

present

Can be spread out over a period of time. Book’s subject matter/themes/writing

process/etc

Re-purposing content Bit more advanced promotional efforts

Virtual Book Tours

Webinar Pod/video cast Host replay link on blog Present as

videos/segments/slideshow /docsharing sites

Running a virtual book tour

List on your Amazon author page under

events-use N/A on venue name and enter url in description field.

Can list any ‘event’ you create. http://gailscalendar.com/post-your-event/-$10 Promote through social media

Virtual Book Tour

Prepare by creating a press release and a

pitch.

Resource:

http://bookmarketingmaven.typepad.com/boo k_marketing_maven/2011/01/how-to-plan- your-virtual-book-tour.html

Free templates for contacting/book pitch Can outsource to Fiverr or other places

Virtual Book Tour

Contact Bloggers in your niche to arrange: interviews guest blogging answering questions Leverage their audience for a book giveaway Check out their blog first, make comments

and interact.

Virtual Book Tour

BlogtalkRadio allows anyone to host a live

talk radio show.

http://www.blogtalkradio.com/books Can use same pitch to contact shows that fit

your book-come on as a guest.

Same with podcasts http://www.podcastingnews.com/topics/Podc

ast_Directory.html

Can also create your own, can be one-time.

Virtual Book Tour

Paid options http://www.virtualbooktourcafe.com/virtual-

book-tour-package.html

$30 ebook option-5-10 book stops with a host

to arrange everything. Tour lasts 2-3 months.

http://www.virtualbooktourexpert.com/ Perpetual webinar

Promoting Your Own Blog

Feeding Your Blog-RSS Feed Twitter Account Facebook Fan Page Twiends/YouLike Hits Hootsuite/SocialOomph Videos-Book Trailers-outsource

Blogging Ideas

Life Writing Process Sneek Peeks PLR Videos/Book trailers Book Reviews-Great way to connect with

• ther authors

Managing your time-outsourcing

Designate a time 1-2 times a week for

promotional activities

Decide what you can outsource Use automation tools for some tasks if

possible.

Questions

Resources

• Author Central Example- http://authorcentral.amazon.com/gp/profile
• Stephen Weber-Author Profile- http://www.amazon.com/Steve-

Weber/e/B001JRXXJ8/ref=sr_ntt_srch_lnk_1?qid=1332606879&sr=1-1

• Listmania Example- http://www.amazon.com/A-Cookbook-Author-Lists-Other-

Cooks-Cookbooks/lm/RCWSTPT2X1PXY/ref=cm_srch_res_rpli_alt_2

• So You'd Like To...Example: Author Example

http://www.amazon.com/gp/richpub/syltguides/fullview/R2U3FEDB25GTNA/ref=cm_s rch_res_rpsy_alt_2

• Book Image Example- http://www.amazon.com/Design-Coordination-Corporate-

Image- Henrion/dp/0289278686/ref=sr_1_1?s=books&ie=UTF8&qid=1332607175&sr=1-1

• Book Reviewer Profile Examples
• http://www.amazon.com/gp/pdp/profile/ARUN68V3HQOAI/ref=cm_srch_res_c_rpsy
• http://www.amazon.com/gp/pdp/profile/A21DQADSUSMO6I/ref=cm_srch_res_c_rpsy

Resources

• Author/Reading Group Sites
• Shelfari.com
• GoodReads.com
• Book Giveaways
• Announce giveaway- http://bloggiveaways.blogspot.com/2008/03/welcome-to-blog-

giveaways.html

• Running A Giveaway Tutorial- http://www.darcypattison.com/pr-notes/book-

giveaway-contests/

• Virtual Book Tour
• List events- http://gailscalendar.com/post-your-event/
• Pitch for Virtual Book Tour
• http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/01/how-to-

plan-your-virtual-book-tour.html

• Blog Talk Radio
• http://www.blogtalkradio.com/books

Resources

• Podcasts
• http://www.podcastingnews.com/topics/Podcast_Directory.html
• Book Tour Package
• http://www.virtualbooktourcafe.com/virtual-book-tour-package.html
• Perpetual Webinar Tour
• http://www.virtualbooktourexpert.com/
• Manage Social Media
• http://hootsuite.com
• http://Socialoomph.com