Presentation to the Missouri Gaming Commission
October 20, 2010
Presentation to the Missouri Gaming Commission October 20, 2010 - - PowerPoint PPT Presentation
Presentation to the Missouri Gaming Commission October 20, 2010 James B. Perry CEO and Chairman of the Board Bettendorf, Iowa Biloxi, Mississippi Black Hawk, Colorado Boonville, Missouri Caruthersville, Missouri Facts about Davenport,
October 20, 2010
Bettendorf, Iowa Biloxi, Mississippi Black Hawk, Colorado Boonville, Missouri Caruthersville, Missouri Davenport, Iowa Kansas City, Missouri Lake Charles, Louisiana Lula, Mississippi Marquette, Iowa Natchez, Mississippi Pompano Beach, Florida Vicksburg, Mississippi Waterloo, Iowa
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Over $1 billion in revenue Operating 15 casino properties in 6 states Total rooms | 3,000 Total dining outlets | 40+ Total slots | 15,000 Total table games | 350+ Meetings | Convention Center | Race Track
Executive team with more than 15 years experience in Missouri (Argosy & Isle) Relocated Isle’s corporate office to Missouri five years ago
Over 200 years of experience in the gaming and entertainment industry Having managed more than 75 properties in 20 states
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150 Employees
Marketing Information Technology Internal Audit / Compliance Corporate Finance Construction & Development Human Resources Legal Operations
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Boonville Kansas City Caruthersville
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(including Corporate)
Isle fiscal year 2010
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American Red Cross United Way | Pacesetter Central Missouri Community Action Friends of The River Ronald McDonald House Hope House Habitat for Humanity Harvest House Central Missouri Food Bank Toys for Tots United Negro College Fund Special Olympics Missouri Colleges Fund
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Isle is committed to utilizing minority and women-
Existing Missouri Isle properties:
minority and women-owned businesses in their communities
Commission and John Nathan to increase utilization
Isle of Capri Casino is dedicated to identifying and assisting problem gamers and preventing underage gaming:
Problem Gambling through the Missouri Gaming Association
American Gaming Association
underage gaming for all team members
exclusion program, both of which will exclude impacted patrons from all Isle of Capri properties
Offices in Las Vegas and Denver Domestic, International and Native
Have performed work in 16 countries for
Gaming Market Assessments Hotel Feasibility Studies Expansion/Relocation Analysis Master Planning Recommendations Marketing Plan Development Business Plan Development Player Rewards Program Design Market Research Operations & Financial Analysis Marketing Audits
Is to current market
model for future revenues
casino in the market must be
is a simple matter of
Rings 10 mile radius
Rings 10 mile radius
Rings 10 mile radius
Rings 10 mile radius
Rings 10 mile radius
Cape
Rings 10 mile radius 25 mile radius
Rings 10 mile radius 25 mile radius
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$35.8 $71.0
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$39.8 $77.4
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$35.3 $58.6
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(millions)
$12.5
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%&'(()*+(,(-(
$0.0 $25.0 $50.0 $75.0 $100.0 Isle - Cape
Chain of Rocks Sugar Creek New Revenue Existing Revenue
The Isle project in Cape Girardeau will
Monthly St. Louis Area Gaming Revenues Pinnacle River City
(2010 data, millions) $0.0 $3.0 $6.0 $9.0 $12.0 $15.0 $18.0 Feb Mar Apr May Jun Jul Aug Sep
* - River City Casino opened March 2010.
River City opens
Monthly St. Louis Area Gaming Revenues Harrah's Maryland Heights
(2010 data, millions) $19.0 $20.0 $21.0 $22.0 $23.0 $24.0 $25.0 $26.0 Feb Mar Apr May Jun Jul Aug Sep
Monthly St. Louis Area Gaming Revenues Ameristar St. Charles
(2010 data, millions) $21.0 $22.0 $23.0 $24.0 $25.0 $26.0 Feb Mar Apr May Jun Jul Aug Sep
Monthly St. Louis Area Gaming Revenues Pinnacle Lumiere Place
(2010 data, millions) $12.0 $13.0 $14.0 $15.0 $16.0 $17.0 $18.0 $19.0 Feb Mar Apr May Jun Jul Aug Sep
Monthly St. Louis Area Gaming Revenues Pinnacle President
(2010 data, millions) $0.0 $0.5 $1.0 $1.5 $2.0 $2.5 $3.0 Feb Mar Apr May Jun Jul Aug Sep
Revenue comes from existing properties
Monthly St. Louis Area Gaming Revenues Total - Missouri Properties
(2010 data, millions) $65.0 $70.0 $75.0 $80.0 $85.0 Feb Mar Apr May Jun Jul Aug Sep
Missouri properties flat since River City opened
Annual Kansas City Area Gaming Revenues Argosy (with expansion)
(millions) $199.0 $192.3 $169.4 $161.1 $150.0 $160.0 $170.0 $180.0 $190.0 $200.0 2006 2007 2008 2009
Major expansion improves revenue
Annual Kansas City Area Gaming Revenues Harrah's Entertainment
(millions) $202.2 $195.6 $198.3 $202.3 $190.0 $195.0 $200.0 $205.0 2006 2007 2008 2009
Annual Kansas City Area Gaming Revenues Ameristar
(millions) $259.2 $252.6 $248.8 $242.1 $240.0 $245.0 $250.0 $255.0 $260.0 2006 2007 2008 2009
Annual Kansas City Area Gaming Revenues Isle of Capri
(millions) $90.9 $83.8 $79.9 $83.3 $75.0 $80.0 $85.0 $90.0 $95.0 $100.0 2006 2007 2008 2009
Revenue comes from existing properties
Annual Kansas City Area Gaming Revenues Total - Missouri
(millions) $720.0 $719.3 $708.1 $713.4 $650.0 $675.0 $700.0 $725.0 $750.0 2006 2007 2008 2009
Kansas City market nearly flat
Greater Cape Girardeau market is
Kansas City will be further diluted when Penn
Best remaining market in Missouri is Cape
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years
Center, and I-55. No significant traffic concerns
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Farm fresh...
Focus on close proximity patrons Focus on regional patrons Limited amenities Expanded amenities Product driven (gaming devices) Conference and experience driven
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CAPE
JP Morgan Chase Wells Fargo Captial One US Bank National City Bank Deutsche Bank GE Capital Credit Suisse Societe Generale Bank of Scotland CIBC The Peoples Bank Commerzbank Bank of NY Mellon SSB and Trust
Source: Institutional investment managers’ Form 13F dated June 30, 2010
Vanguard Group, Inc. JPM
nagement, Inc. PAR Capital M anagement, Inc. BlackRock Fund Advisors Addison Clark Mana gement LLC Scepter Holdings, Inc. Loomis, Sayles & Co. LP Integrity Asset M anagement LLC Dimensional Fund Advisors, Inc.
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This conceptual plan is for informational purposes only and is subject to revision.
Based on Newton’s Universal Law of
Distance= √ ((C lat – B lat)² + (C lon – B lon) ²)
Advantages of Gravity Model:
Market split into block groups or zip codes Adjusts for population density and variations in
income
Instead of less than 10 markets, usually have
Main Inputs Include:
Propensity to gamble % AAHI to Gaming % Revenue to casino in market Individual casino and market attraction factors
(including Isle – Cape Girardeau)
Millions
Isle Ameristar Pinnacle Harrah’s Other