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Design X Social Challenge 2020

Presentation Template

This deck is a workbook, designed to help you complete the project successfully. Please follow the instructions provided in each slide. IMPORTANT INSTRUCTIONS:

• If you have a Google account, sign in and make a copy of

this deck before you add your content.

• If you don’t have a Google account, go to File > Download

this file as Microsoft Powerpoint and use.

• You will be provided with a clear instructions deck for more

details on how to submit, etc.,

(derived from the Sanskrit word ‘जनॎ नॎमम्’)

Theme: Life In Lockdown

What if we are in a lockdown situation for more than a year?

Date and Place: 30/05/2020, India, UK, The Netherlands, Norway

Our Team

Name : Preeti Pooja Title: Marketing Manager Role in the Project: Responsible for creating a market for our product. To develop the right strategies to create brand awareness that brings us users. Name : Rebeca Moliner Orejuela Title: Graphic Designer Role in the Project: Branding and Design responsible Name : Anirudh Kanaparthi Title : User experience / Visual designer Role in the Project : Identifying and Creating mockups for User Interaction Behaviors Name : Malini Rao Title : Graphic Designer Role in the Project : Help communicate the project visually.

Lockdown Scenario

CAPTURE A SCENARIO

How might a working Indian single mother (entrepreneur) revive her business services, so she can provide for her family?

REPRESENTATIVE IMAGE FOR THE LOCKDOWN SCENARIO YOU WOULD LIKE TO WORK ON

Problem Identified

PROBLEM DESCRIPTION

How does a small business owner (personal services) keep her business going and keep her cashflow afloat?

WHY IS IT AN URGENT PROBLEM?

The loss of income due to COVID19 particularly affects single mothers since often they are the only income source for their families. This potentially affects the nutrition, education and wellbeing of children in these families.

REPRESENTATIVE IMAGE FOR THE PROBLEM IDENTIFIED

Target User Persona

PROFILE

Job Title: small business owner (personal services) Gender: female Family Setting: single mother of 1-2 kids Age: 30-40 years old

DEMOGRAPHICS

Income: 20K-45K rupees/month (below average-average) Education: finished college Geography: TIER 2 & 3 India

FEELINGS

Values & Goals: family and stable financial independence Worries: society’s opinion, safety, unstable income, kids education Influences: indian spiritual gurus, movie celebrities, indian tv series, local news

OBJECTIONS

Cost: running out of savings, mental peace Value: Fear: losing her job, not being able to provide for her family and kids

Explorations

REPRESENTATIVE IMAGES OF OTHER ALTERNATIVE SOLUTIONS

SOLUTIONS & IDEAS

1 - Service based platform to connect business consultants/advisors with small business owners 2- App listed with businesses offering services virtually 3- Service-based-collaboration platform for business owners to find partners and service providers 4- Local weekly magazine with relevant content for small business owners 5- Virtual and printed platform that connects business owners through having their profiles there, but also informs them about new laws and benefits, offers, etc. 6- A Marketing service company to help SMEs revive their business during covid-19 situation

Solution

Some woman image

HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?

GenMum is a service-based platform that helps Covid-19 affected women entrepreneurs who are single mothers to get connected to business-oriented-help from mentors and industry experts. They get the right advice and professional connections to sustain their businesses. It is a platform that empowers these women entrepreneurs and makes them ready to pivot their businesses in the Covid-19 market situation.

User Experience

SOLUTION 5 SCREEN SHOTS (MOCKUPS / SKETCHES) AND /OR A VIDEO (Youtube Link)

HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE?

We arrived at the solution using the Design thinking principles which involved brainstorming, sketching followed by prototyping. Our justification for choosing an App based platform was to facilitate access to all income levels. Please watch explanatory video below through youtube or the Drive link submitted in the final submission form: https:/ /youtu.be/EqpQbyrcNDk

https://www.anthonyboyd.graphics/mockups/clay-iphone-x-mockup-vol-2/

https://www.anthonyboyd.graphics/mockups/isometric-iphone-x-mockup-vol-4/

https://www.anthonyboyd.graphics/mockups/minimal-clay-iphone-x-presentation-mockup-set/

Process

REPRESENTATIVE IMAGE TO HIGHLIGHT THE PROCESS FOLLOWED

DESIGN PROCESS

To get a better understanding of the problem of our target and its possible solutions, we did an exercise where one of us would act like the targeted person and the rest would ask him/her questions about his/her situation (related with the covid/business). We ended up with two different user-personas among the same niche. This allowed us to deeply understand them and to be creative about open solutions. We had a rough idea in the beginning of what the solution could be. At the end of the exercise, we realized that they needed two things: a) business relevant-guidance/support b) clients/inflow of cash to business c) potential business collaborations that brings visibility.

Impact

Post a representative pic to capture the impact of your solution on your target user’s Life in Lockdown

IMPACT OF YOUR SOLUTION

1 - Provides visibility to these women-entrepreneurs and highlights their business challenges. It provides support to sustain their businesses by providing work

• pportunities and connections

2 - Empowers them and builds their confidence to keep a positive mindset in a pandemic world 3 - They are also equipped with new and in-demand skills that adds value to their businesses in particular and life in general

Execution & Viability

REPRESENTATIVE IMAGE INDICATING HOW YOU WOULD EXECUTE YOUR IDEA/SOLUTION

HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL?

Some of the ideas that we think can help us implement

• ur solution are listed below :
• Create a community of women entrepreneurs on

Facebook

• Set up a research team to identify key challenges
• Build an MVP (1-2 months) (developers and

designers) to get our facebook members (women) to sign up

• Mentors/industry experts connections to guide
• Marketing to reach out to a wider audience
• Support center to resolve issues
• Identify potential partnerships for GenMum

STAGE 2

Submission | Final

Now that you have completed the all sections in the deck. Please send an email out to ensure that your submission is on time. IMPORTANT FINAL SUBMISSION INSTRUCTIONS: Please ensure that you submit the following:

• Presentation Deck - Review your deck for completion

and submit

• Video - Create a 3 min video (DO NOT EXCEED 3 mins) for the

jury to evaluate and for the public voting. Imagine watching your video without any context. It should tell everything about the project, highlighting the problem, solution, and impact. Structure your video based on the evaluation criteria here

• Submission form - Complete a final submission form and

embed a video link and the presentation link here

Thank you!

We are committed to help struggling women entrepreneurs to sustain their business in these tough times and are grateful for this opportunity!

Team

GenMum