Design X Social Challenge 2020 Presentation Template This deck is a workbook, designed to help you complete the project successfully. Please follow the instructions provided in each slide. IMPORTANT INSTRUCTIONS: ● If you have a Google account, sign in and make a copy of this deck before you add your content. ● If you don’t have a Google account, go to File > Download this file as Microsoft Powerpoint and use. ● You will be provided with a clear instructions deck for more details on how to submit, etc.,
(derived from the Sanskrit word ‘ जनॎ नॎमम् ’ ) Theme: Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 30/05/2020, India, UK, The Netherlands, Norway
Our Team Name : Anirudh Kanaparthi Name : Preeti Pooja Title : User experience / Visual designer Title: Marketing Manager Role in the Project : Identifying and Creating Role in the Project: Responsible for creating a mockups for User Interaction Behaviors market for our product. To develop the right strategies to create brand awareness that brings us users. Name : Rebeca Moliner Orejuela Name : Malini Rao Title: Graphic Designer Title : Graphic Designer Role in the Project: Branding and Role in the Project : Help Design responsible communicate the project visually.
Lockdown Scenario CAPTURE A SCENARIO How might a working Indian single mother (entrepreneur) revive her business services, so she can provide for her family? REPRESENTATIVE IMAGE FOR THE LOCKDOWN SCENARIO YOU WOULD LIKE TO WORK ON
Problem Identified PROBLEM DESCRIPTION How does a small business owner (personal services) keep her business going and keep her cashflow afloat? REPRESENTATIVE IMAGE FOR THE PROBLEM IDENTIFIED WHY IS IT AN URGENT PROBLEM? The loss of income due to COVID19 particularly affects single mothers since often they are the only income source for their families. This potentially affects the nutrition, education and wellbeing of children in these families .
Target User Persona PROFILE DEMOGRAPHICS Job Title: small business owner (personal services) Income: 20K-45K rupees/month (below Gender: female average-average) Family Setting: single mother of 1-2 kids Education: finished college Age: 30-40 years old Geography: TIER 2 & 3 India FEELINGS OBJECTIONS Values & Goals: family and stable financial independence Cost: running out of savings, mental peace Worries: society’s opinion, safety, unstable income, kids Value: education Fear: losing her job, not being able to provide for her Influences: indian spiritual gurus, movie celebrities, indian family and kids tv series, local news
Explorations SOLUTIONS & IDEAS 1 - Service based platform to connect business consultants/advisors with small business owners REPRESENTATIVE IMAGES OF 2- App listed with businesses offering services virtually OTHER ALTERNATIVE SOLUTIONS 3- Service-based-collaboration platform for business owners to find partners and service providers 4- Local weekly magazine with relevant content for small business owners 5- Virtual and printed platform that connects business owners through having their profiles there, but also informs them about new laws and benefits, offers, etc. 6- A Marketing service company to help SMEs revive their business during covid-19 situation
Solution HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM? Some woman image GenMum is a service-based platform that helps Covid-19 affected women entrepreneurs who are single mothers to get connected to business-oriented-help from mentors and industry experts. They get the right advice and professional connections to sustain their businesses. It is a platform that empowers these women entrepreneurs and makes them ready to pivot their businesses in the Covid-19 market situation.
User Experience HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? We arrived at the solution using the Design SOLUTION thinking principles which involved 5 SCREEN SHOTS (MOCKUPS brainstorming, sketching followed by / SKETCHES) prototyping. AND /OR Our justification for choosing an App based platform was to facilitate access to all A VIDEO income levels. (Youtube Link) Please watch explanatory video below through youtube or the Drive link submitted in the final submission form: https:/ /youtu.be/EqpQbyrcNDk
https://www.anthonyboyd.graphics/mockups/clay-iphone-x-mockup-vol-2/
https://www.anthonyboyd.graphics/mockups/isometric-iphone-x-mockup-vol-4/
https://www.anthonyboyd.graphics/mockups/minimal-clay-iphone-x-presentation-mockup-set/
Process DESIGN PROCESS To get a better understanding of the problem of our target and its possible solutions, we did an exercise where one of us would act like the targeted person and the rest would ask REPRESENTATIVE IMAGE TO him/her questions about his/her situation (related with the HIGHLIGHT THE PROCESS covid/business). We ended up with two different FOLLOWED user-personas among the same niche. This allowed us to deeply understand them and to be creative about open solutions. We had a rough idea in the beginning of what the solution could be. At the end of the exercise, we realized that they needed two things: a) business relevant-guidance/support b) clients/inflow of cash to business c) potential business collaborations that brings visibility.
Impact IMPACT OF YOUR SOLUTION 1 - Provides visibility to these women-entrepreneurs and highlights their business challenges. It provides Post a representative pic to support to sustain their businesses by providing work capture the impact of your opportunities and connections solution on your target user’s Life in Lockdown 2 - Empowers them and builds their confidence to keep a positive mindset in a pandemic world 3 - They are also equipped with new and in-demand skills that adds value to their businesses in particular and life in general
Execution & Viability HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL? Some of the ideas that we think can help us implement REPRESENTATIVE IMAGE our solution are listed below : INDICATING HOW YOU WOULD EXECUTE YOUR - Create a community of women entrepreneurs on IDEA/SOLUTION Facebook - Set up a research team to identify key challenges - Build an MVP (1-2 months) (developers and designers) to get our facebook members (women) to sign up - Mentors/industry experts connections to guide - Marketing to reach out to a wider audience - Support center to resolve issues - Identify potential partnerships for GenMum
STAGE 2 Submission | Final Now that you have completed the all sections in the deck. Please send an email out to ensure that your submission is on time. IMPORTANT FINAL SUBMISSION INSTRUCTIONS: Please ensure that you submit the following: ● Presentation Deck - Review your deck for completion and submit ● Video - Create a 3 min video (DO NOT EXCEED 3 mins) for the jury to evaluate and for the public voting. Imagine watching your video without any context. It should tell everything about the project, highlighting the problem, solution, and impact. Structure your video based on the evaluation criteria here ● Submission form - Complete a final submission form and embed a video link and the presentation link here
Thank you! We are committed to help struggling women entrepreneurs to sustain their business in these tough times and are grateful for this opportunity! Team GenMum
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