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PRESENTATION JULY 2016 H ow lucky we are. We have the scientific - - PowerPoint PPT Presentation

PRESENTATION JULY 2016 H ow lucky we are. We have the scientific data, and as Art of Change 21 shows, we have the creativity of the world in our hands. We are lucky because we still have time to change. OLAFUR ELIASSON, PATRON OF ART OF


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PRESENTATION

JULY 2016

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« How lucky we are. We have the scientific data, and as Art of Change 21 shows, we have the

creativity of the world in our hands. We are lucky because we still have time to change. »

OLAFUR ELIASSON, PATRON OF ART OF CHANGE 21

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ALICE AUDOUIN, PRESIDENT AND FOUNDER OF ART OF CHANGE 21

Art of Change 21 is a non-profjt association created in 2014 by french players in the fjeld of culture and sustainable

  • development. It is the fjrst international initiative in favour of the environment which combines art, social entrepre-

neurship and engaged youth.

// IDENTITY

To conceive and put in place artistic, innovative, participative and accessible actions, aiming to raise awareness and mobilize citizens on the theme of sustainable development and the environment.

// VOCATION

The multidisciplinary and collective creative process of its actions. Each project is the fruit of a « cross-fertilisation », a close collaboration between artists, social entrepreneurs and young leaders committed to environmental protection.

// ORIGINALITY

« By conceiving and putting in place social and accessible projects, art can reveal our own personal

ressources: Each one of us has the ability to create and thus to make the change we wish to see. »

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ART OF CHANGE 21 // MAIN FIGURES

2 l a b e l s

« COP21 » by the COP21 Steering Committee and « Paris for Climate » by the City of Paris.

3 websites

Artofchange21.com Maskbook.org Cairegame.org

+70 articles

in the medias

6 shows

TV and radio

7 680

Facebook followers

+20 speaches

including : TedxCannes, European Parlia- ment, Unesco, French National Assembly...

+ 4 000

citizens involved in the Maskbook and Caire Game actions.

40 000 euros

  • f participatory funding: 2 successful

crowdfunding campaigns, €35,000 on Kickstarter and €5,000 on Hello Asso

4 rewards

2 awards at the « Forum National des Asso- ciations et Fondations » – National Forum of Associations and Foundations (FNAF), « Prix Oxygène » - Oxygen Prize from « Les Res- pirations », winner of the « 10 projets pour le climat » – 10 projects for the climate by EDF

  • HelloAsso
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ART OF CHANGE 21 // IMPORTANT DATES

  • sept. 2014

Birth and COP21 label

  • nov. 2014

“Conclave of the 21”, conception of the action plan in 4 projects: Maskbook, Caire Game, Worldcop and Bridges.

  • nov. 2015
  • Online launch of the

Cairegame.org website.

  • Caire Game poster campaign

by the city of Paris (1200 billboards).

  • Intervention by Art of Change 21 at

the European Parliament, Brussels.

  • Oxygen Prize at the Forum

Les Respirations.

  • dec. 2015
  • COP 21: Art of Change

21 booths, exhibitions and workshops in Paris, Le Bourget, and Beijing.

  • Visit by François Hollande

at the Maskbook exhibition area in the Grand Palais.

  • sept. 2015

Online launch of the Maskbook.org website..

  • ct. 2015
  • 3 days of Maskbook workshops in

China at the Beijing Design Week.

  • Maskbook exhibition at the

Université Paris I Panthéon-Sorbonne.

  • Winner of the 2 prizes of the Forum

National Forum of Associations and Foundations.

may 201 6

  • Art of Change 21 partnership with

the United Nations Environment Programme (UNEP)

  • Launch of the Maskbook Mobile

App with UNEP during UNEA2 (UNEP headquarters, Kenya)

  • Caire Game and Maskbook

animations and booths during the International Weather and Climate Forum in Paris

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ART OF CHANGE 21 // ECOSYSTEM

21 “accelerators of change”, ar- tists, social entrepreneurs and en- gaged youth from 12 different coun- tries (Kenya, New Zealand, Bahreïn, USA, Egypt, Australia, United King- dom, France…), among whom are Kenyan entrepreneur David Kobia (Ushahidi, BRCK), artist Lucy Orta, eco-designer and DJ Cédric Carles (Solar Sound System), American ar- tist Natalie Jeremijenko, social entre- preneur Bahraini Tariq Al-Oleimy… An experts committee made up

  • f renowned French players in

the fjeld of social transformation and environmental innovation.: Sylvie Benard (LMVH), Anne-So- phie Novel (Place to B, Ecoloinfo), Mathieu Baudin (Institut des Fu- turs Souhaitables), Thierry Taboy (Orange), Valérie Martin (ADEME)… Two renowned sponsors: The artist Olafur Eliasson and so- cial entrepreneur Tristan Lecomte.

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ART OF CHANGE 21 // THE TEAM

Founder and President, French pioneer of the link between art and sustainability: Alice Audouin, Former Sustainable director, cofounder and the former chair (2008- 2014) of the French asssociation COAL Art & Sustainable development. Speaker and author, lecturer at the University Paris Pantheon-Sorbonne. A steering committee composed of: Steven Hearn (President of Scintillo), Karine Niego (Founder of Green Raid - YesWe- Green), Jérôme Auriac (Founder and CEO of Be-linked), Guillaume Robic (Communication director of La Monnaie de Paris), Stéphane Riot (Founder and CEO of Noveterra) Ten members of permanent and volunteer staff with complimentary profiles: 4 heads of cultural and intercultural projects: Emilie Thièse, Anjali Cloué, Lisha Sun, Samy Anoï, Camille Cherques 1 manager in China, 1 graphic designer,1 photographer, 2 animators.

ALICE AUDOUIN, PRESIDENT AND FOUNDER OF ART OF CHANGE 21

« if nature inspires us to act, it is as an ecosystem. It would be unrealistic to act in favour of sustainable

development without taking a multidisciplinary approach. »

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ACTIONS // THE CONCL AVE OF THE 21

On November 28th and 29th 2014, Art of Change 21 assembled, at the Gaîté Lyrique in Paris, 21 “accelerators of change”: artists, social entrepreneurs and young leaders involved in the mobilisation against global warming, from 12 different countries, selected for their artistic or entrepreneurial talent, the innovative form of their involvement and their part in sustainable development. Over two days of brainstorming, the “21” created, in a collaborative manner, an original and impactful action plan aimed at raising awareness and mobilising society on an international scale during the COP21 and the following COPs. Maskbook, Caire Game, World-Cop and Bridges also saw the light of day, four projects which will stretch over the dura- tion of 5 years: from 2015 to 2020.

In 2016, Art of Change 21 launched two projects designed during the Conclave of the 21: MASKBOOK and CAIRE GAME

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ACTIONS // MASKBOOK

Maskbook is an international and creative action for the climate, developed and implemented by the association Art of Change 21. Maskbook is the fjrst action aimed at the general public on the link between health, pollution and climate and is an amazing, collective and international work of art. The Maskbook Project includes exhibitions, workshops, events, a mobile App and an international portrait gallery on maskbook.org. This cultural and environmental action already mobilizes thousands of people from more than 30 countries.

www.maskbook.org

Maskbook in figures:

  • More than 2 000 masked portraits on maskbook.org
  • 30 countries involved
  • About 50 creative mask workshops of creation of masks in France, China,

Kenya… Having gathered more than 900 participants

  • 6 exhibitions in France, China...
  • 50 personalities in the fjeld of sustainable development area (Achim Stei-

ner, Jacqueline McGlade, Nicolas Hulot, Valérie Masson-Delmotte) and from the creation (Yann Toma, Lucy Orta, Wen Fang ...) have already created their masks.

  • More than 10 000 visitors on the web site www.maskbook.org within six months.
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ACTIONS // MASKBOOK

W o r ks h o p s M o b i l e a p p

W e b s i t e

e x h i b i t i o n s

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MASKBOOK // ONGOING PROJECTS

  • A large number of Maskbook workshops will also be organised around the

world: in Morocco during the COP22 in Marrakech during Art of Change 21’s BA- LAD_E events, in Belgium in partnership with Point Culture, in Ecuador during Ha- bitat III… In France during the CONVERGENCES Word Forum, on the programme

  • f the UP Fest “The time for heroes” organised by UP Conférences in La Bellevil-

loise in Paris… Maskbook will also be reinforcing its pedagogical impact by developing sup- port materials based on scientifjc data. We will develop collaborations and partnerships with centers of creation and innovation (design schools, fab labs, art centers…) and with countries which fjnd themselves at the heart of the “health-pollution-climate” problem such as India or Iran.

  • And also: development of specifjc Maskbook workshops in schools with a sub-

ject focusing on the link between health-pollution-climate, and the preparation

  • f an iconic event for the COP23 which should be taking place in China.
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MASKBOOK // PARTNERSHIP WITH THE UNEP

UNITED NATIONS ENVIRONMENT PROGRAMME

Helena Molin Valdés, Executive Head

  • f the Climate & Clean Air Coalition

(on the left) and Naysan Sahba, Direc- tor of Department of Commnunication and Information of UNEP (on the right)

Art of Change 21’s partnership with the United Nations Environment Programme (UNEP) on the Maskbook project consists

  • f several initiatives :
  • The development and the launch of the Maskbook mobile app in partnership with Climate and Clean Air Coalition and

Les Agents Spéciaux / Kiss the Future.

  • a Maskbook exhibition + a booth with an animation (photocall, workshop, demonstration of the mobile app…) in UNEP

headquarters in Nairobi during the #UNEA2 (23-27 May 2016)

  • a Maskbook workshop with the top management of the United Nations Environment Programme (UNEP) including Exe-

cutive Director Achim Steiner, Chief Scientist Jacqueline McGlade, the 30th of May 2016

  • a Maskbook workshop in Kangemi (a poor district of Nairobi) in partnership with UP Nairobi and Climate and Clean Air

Coalition during #UNEA2, the 21st of May 2016

  • an exhbition and workshops at the Habitat III in Quito, Ecuador, in October 2016
  • media events surrounding the mobile application

Achim Steiner during a Maskbook workshop for UNEP Maskbook App demonstration during UNEA2 by Alice Audouin

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Caire Game is a fun and useful tool that allows citizens to act in favour of climate at an accessible level, by helping to save

  • CO2. This game is accessible to all ! Its aim is to collectively implement the greatest number of actions in order to reduce our

CO2 emissions. The rule of the game is simple: each accomplished action allows the player to save CO2 and to accumulate points, thereby allowing him to move up in the ranking of the game. The outcome of the game is based on trust and good will, no further proof being required. The user can simultaneously select three actions that he commits to implement. These proposed actions are adapted to the user’s profjle, as these will correspond to a diffjculty level that has been pre-determined by the user himself. Each action has a time limit: the goal is therefore to complete the actions before the countdown is over. Beyond this time limit, the action has failed. The game features more than 150 specifjc actions, all of these being accessible, often amusing and sometimes surprising. They involve our daily life: home, transport, work, hobbies, consumption habits, etc. To each action corresponds a number of points but also a quantity of CO2 to be saved in order to have a positive impact on climate. It involves, in addition to the online event, the “Caire Game Wheel”. It spun for 3 days at the International Weather and Climate Forum in Paris in May 2016, and for 2 days in Tangier in Morocco during MEDCOP Climat in July 2016.

ACTIONS // CAIRE GAME

Caire gaMe in figures:

  • 2 609 players
  • 4 732 events achieved
  • 150 punctual actions proposed
  • 46,7 tonnes of CO2 saved
  • 2 weeks of campaigns launched by

the city of Paris = 1200 billboards in Paris and 1 page dedicated to “Cop ou pas Cop?” on the Mairie de Paris website.

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CAIRE GAME // ONGOING PROJECTS

  • Develop new features on the cairegame.org website :
  • Play in groups or pairs
  • Reward the player’s carbon reduction actions.
  • Organise communal and events operations.
  • Launch the chinese version of the website.
  • Develop a Caire Game animation in the form of an « off-line » game.
  • Develop the Caire Game mobile application (launching in 2017)
  • To be one of the highlights of the COP22 in Marrakesh
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In Paris : a spectacular Maskbook exhibit at the Grand Palais, welco- med thousands of visitors and the special visit of François Hollande. In Beijing : a key exhibit on the façade of the ‘French Institute’. At Bourget : two spaces dedicated to our exhibitions, animations and creative workshops, at Généra- tions Climat and the Galerie by WE, welcomed thousands of visi- tors of more than 60 nationalities.

ACTIONS // COP 21

Art of Change 21 has put in place an ambitious programme for the COP21 (Sustainable innovation forum, Paris, No- vember 30th to December 11th 2015) involving two exhibitions, in Paris at the Grand Palais and in Beijing, and three stands, one at the Grand Palais on Solutions COP21 and two at the Bourget on the site of climate negotiations.

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NEW ACTION // BAL AD_E

in partnership With: With the support of:

in the prograMMe

// in the riad YiMa

The artwork and design of Hassan Hajjaj And also :

  • Talks, discussions
  • Workshops
  • Concerts and art performances
  • Exhibition of an unedited version of the

paleo-energetic fresco (in Arabic and English)

  • Suprises

BALAD_E is a cultural project specifjcally imagined for COP22, which will take place in Marrakesh, from the 12th to the 18th

  • f november 2016.

This side event will hold a highly symbolic place in the Medina and will bring together four dimensions : art, innovation, upcycling and renewable energies. It includes exhibitions, workshops, artistic performances, talks... BALAD_E will deploy several actions throughout the city aiming to:

  • enable « fertile encounters » intercultural
  • enhance the accomplishments of local players, from Marrakesh, Morocco, the Maghreb and Africa
  • involve civil society

BALAD_E is a project developed in partnership with the renowned moroccan artist Hassan Hajjaj and will take place in his Riad.

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ART OF CHANGE 21 // PARTNERS AND SPONSORS

i n s t i t u t i o n a l financial grants c i v i l i a n c o n t r i b u t o r s t o t h e c r o w d f u n d i n g c a m p a i g n s ( K i c k s t a r - t e r a n d H e l l o A s s o )

  • rganisations

a n d e v e n t p a r t n e r s

p r i v a t e p a t r o n s

7 10

634

25

Since its creation, the Art of Change 21 association has received a huge amount of support:

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ART OF CHANGE 21 // PRESS CUTTINGS

CHINA

CHINA

CHINA

CHINA

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« Art of Change 21 inspires creativity, inventiveness and energy for the younger generation and

instills in them the values of social entrepreneurship, it is a winning formula to effectively and posi- tively contribute towards the fight against global warming. »

TRISTAN LECOMTE, FOUNDER OF ALTER ECO AND OF PURE PROJECT, PATRON OF ART OF CHANGE 21

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ART OF CHANGE 2 1 a r t o f c h a n g e 2 1 . c o m i n f o @ a r t o f c h a n g e 21 . c o m