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Energica Motor Company S.p.A. Presentation May 2017 Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 2 Energica


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Energica Motor Company S.p.A.

Presentation

May 2017

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Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Energica Motor Company S.p.A.

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Energica Motor Company

Energica Motor Company was officially founded in 2014 with the aim of creating the first high-powered electric motorcycles, but the electric motorcycle project started in

  • 2010. CRP Group acted as a technology incubator and as financial investor until

EMC decided to spin off and become an independent factory. The Energica concept comes from the eCRP 1.4, the runner-up World Champion and European Champion electric racing motorcycle (TTXGP Championship). . The eCRP team realized in just 6 months a high-performed electric racing

  • motorcycle. After two years of racing, the eCRP team started working on the road

version: Energica. EMC in the last six years has been able to design and develop internally high performing electric motorcycles, thanks to CRP Group know-how. Today, after test and homologations, Energica motorcycles are on sales worldwide. In January 2016 Energica raised capital at AIM Milan Market, to scale the market and start global production. Products ENERGICA EGO is the first model of EMC, it is the first Italian high-performing electric sportbike. ENERGICA EVA the new streetfighter model. Current status Energica has contracted with the majority of its key suppliers and has set up the production facility in Modena. Additionally, Energica has unveiled the product design process of its third vehicle, an “old-school” style motorcycle named Esse Esse 9.

Energica Motor Company S.p.A.

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Energica Motor Company

Energica Values Statement It is not the bricks and mortar nor the machines and processes, but the human elements that enable our company to be truly valuable. They will allow us to lead the industry by providing the technological superiority and focused discipline needed to lead the market. Energica Strategy Objective To become the best designer and manufacturer of performance-driven electric motorcycles with the most covered brand in the world within five years. Aim To launch a focused product line of state-of-the-art electric motorcycles that are unique to the PTW industry. Advantages Energica benefits in countless and incalculable ways from the close relationship and consultation with parent company CRP Group who is a leading partner in the F1 industry. Working in a problem solving culture, whose fast customer response approach, top quality production, cross sector capabilities with the ability to rapidly analyze problems and provide solutions has been critical to CRP’s success. The

  • verall culture that distinguishes CRP group is fully integrated into Energica Motor

Company. Immersion in the world of F1, aerospace industries and CRP market environment keeps Energica at the state of the art today and poised for future technology innovation.

Energica Ego Energica Eva Energica Esse Esse 9

Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Motorsport Design UAV Automotive Yacht & Sail

CRP Engineering, CRP Meccanica, CRP Service, CRP Technology, CRP USA and Energica Motor Company. Each reality is an example of excellence in its target sector: CRP Group has 45 years of experience in motorsports alongside the major international teams and it consists of five companies.

Heritage - The CRP Group

Space

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Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Energica Milestones

2009

ENERGICA Bologna Modena Parma

Location

2013 2014 2015 2010

  • Energica EGO launch

2011

* The most important motorcycles fair in the world

2016

Start of the Electric motorcycle project (within CRP Group) eCRP – the electric racebike wins European Electric Championship First participation at EICMA*

  • Establishment of

Energica Motor Company Srl

  • Worldwide Demo Tour

(USA+ EU+ MC)

  • Energica new headquarters
  • Stock Market
  • Opening Galleria

Energica (San Francisco)

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Energica Motor Company S.p.A.

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Energica Milestones 2016

Feb/March June July August April May Sept/Oct.

Sales Ego pre- series USA market strategy Moving in the new headquarters Energica Eva Ride Experience Europe Start production Bay Area One-day trip LA- SF Deliveries Eva Grand opening – new factory Energica Goodwood Festival Opening Galleria Energica in San Francisco New dealers (Spain) New sales strategies (Value Plan)

  • Launch of Energica Eva
  • Preparation of product Industrialization
  • US and European Homologation
  • Energica Eva Ride Experience
  • Energica New Headquarters
  • Opening of branded display halls
  • News sales strategy
  • Unveiling Esse Esse 9 prototype
  • Sales Network Growth

Nov/Dec

Eicma 2016 – The International Motorcycling Fair Sales Network Growth California Sales License

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Energica Motor Company S.p.A.

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Stock market entry

Energica Milestones 2016

EU Sales Network USA Operations

  • Orders to suppliers for the first batch (100 motorcycles)
  • Orders of tooling and tools for serial production
  • USA Operations organization
  • Hiring new technical profiles
  • Sales Network growth (Sweden, Israel)
  • California sales license
  • Inauguration new operation in San Francisco with The Honorable Ambassador Armando Varricchio and The Consul Mauro

Battocchi.

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Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Energica Milestones 2017

  • Exhibition at the International Consumer Electronics Show, CES

2017 – Las Vegas, with CRP Group and CRP USA

  • Partnership with Apache Customs Motorcycles for a new

electric café racer based on Energica Eva. The bike is called Midnight Runner and was unveiled at Bike Expo, Verona, Italy.

  • Energica joins CharIN e.v., a registered association founded by

mayor manufacturers and suppliers for the electric automotive industry, to promote the CCS standard worldwide. Energica is the

  • nly

manufacturer

  • f

electric motorcycles to join the Association.

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Energica Motor Company S.p.A.

  • Homologation Euro 4 achieved
  • Stefano Benatti joined Energica team as General Manager USA
  • New commercial agreements in France (Paris) and Italy (Milan)
  • New commercial agreements in US: in California (Orange County),

Florida (West Palm Beach) and New Hampshire (Nashua)

Energica Milestones 2017

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Energica Motor Company S.p.A.

  • Unveiling the first “Fast Charge Infrastructure Program”

charging station.

  • Following Nissan and Tesla, Energica unveiled the first Energica

fast charging station at Selva di Val Gardena, Dolomiti - Italy.

  • The 50 kW Fast Charging Station has been installed in Str.

Meisules, 144, 39048 Selva di Val Gardena (BZ) thanks to the partnership with Alperia.

  • This station is the first fast charge in Dolomites Area and is part
  • f the "Energica Fast Charge Infrastructure Program".
  • With this new installation, motorcyclists and other EV customers

will finally be able to discover the amazing Dolomites area with full electric vehicles and without any range anxiety

Energica Milestones 2017

First Energica Fast Charge

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Energica Headquarter

Production Dept. Production Dept. Showroom Energica Lounge End-of-Line Testing Technical Dept. Energica Factory

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Energica Motor Company S.p.A.

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Energica Sales Network

Energica Dealers Spanish Dealer Swiss Dealer Dutch Dealer

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Energica Motor Company – The Ultimate Drag Race

Drag Race 2015 – Energica Team & Customers

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Energica Eva Cal 1 Tour LA to SF

Bill Levasseur on Energica Eva

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The Insane Drag Race: Energica street-legal production motorcycle vs WSBK Pedercini racebike

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Energica Brand Ambassador Norway Riding Experience

Terje Håkonsen and Thomas Sigvartsen on Energica motorcycles

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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The electric sportbike: 100 kW (ca 136 hp) motor power, 195 Nm torque, top speed 240km/h Fast charge on board: 0-85% < 30 min)

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The electric streetfighter: 70 kW (ca 95 hp) motor power, 170 Nm torque, top speed 200km/h Fast charge on board: 0-85% < 30 min)

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EsseEsse9, il concept

At EICMA 2016, the company unveiled a new concept, an evolution of design and technologies. The new prototype has been called EsseEsse9, as the real name of Via Emilia, the major road that crosses the Italian Motor Valley. EsseEsse9 approaches the old- school branch

  • f

motorcycles as it’s an essential prototype: a concept that encloses the genuine engines passion typical of our region. The intention was therefore to create a passionate, but above all a heartful motorcycle. Even the choice

  • f

materials was audacious: the structural aluminum machined plates and folded, riveted and anodized aluminum sheets, are completely unveiled. The design and function are combined

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Energica Motor Company S.p.A.

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DASHBOARD

A 4,3" Color Display allows great flexibility, supporting the flow of information and interactivity with the vehicle system

RIDE BY WIRE ENGINEERING

The ride-by-wire system ensure the perfect driving experience with 4 different engine mappings and 3 different mappings of regenerative braking

PARK ASSISTANT

In order to facilitate parking and maneuvers on slopes or into rush traffic

BATTERY PACK

Lithium-polymer battery with internal designed cooling

  • system. Dozens of

sensors and electromechanical devices ensure maximum vehicle performance and driver safety

VEHICLE CONTROL UNIT

EGO’s battery, inverter, charger and ABS are constantly monitored and managed by the VCU, completely designed and developed by Energica

CONNECTIVITY

The vehicle can be equipped with “short-range” and “long range” connectivity services

ABS

Ego has the latest generation ABS BOSCH with rear-wheel lift-up mitigation system

SUSPENSION

EGO is equipped with adjustable Bitubo (rear)

TIRES

EGO is equipped with road-gripping Pirelli Diablo Rosso II tires

BRAKES

Front / rear braking systems provided by Brembo

ITALIAN DESIGN

EGO has an Italian-style, tubular, craftsman-like trellis high strength steel frame

KEY FEATURES

Top speed: 150 mph / 240 kmh From 0 to 60 mph / 100 kmh: < 3" Torque: 195 Nm (0 to 4700 rpm) Fast charge: 30 minutes (80%) Zero emissions

FAST CHARGE

The only moto with integrated Fast Charge

Core technology / IP Selected supplier

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Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Global Electric Motorcycles Market

  • Electric Motorcycles & Scooters Market size was valued at over USD 25 billion in 2015 and will grow at more than 10% CAGR

estimation from 2016 to 2024. Global shipments are projected to surpass 60 million units by 2024. *

  • According to ACEM E-motorcycles registration report we can see more than positive signals from the European Market: + 50%

compared to 2015.

  • Joel Couse, chief economist for Total, predicted that sales of electric cars will surge from about 1% globally in today’s new car market to

up to 30% of the market by 2030.

  • According to Tracxn Electric vehicles Report electric vehicle space in 2016 saw investments increase by 500% from previous year.

Energica Motor Company was the only one to go public in this sector in the last three years.

* Source: “Electric Motorcycles & Scooters Market Size By Product (Motorcycles, Scooters), By Battery (SLA, Li-ion, NiMH), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, China, India, Japan, Brazil, Mexico), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024” by Global Market Insights, Inc.

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Competitive Scenario

  • The competitive environment is mainly composed by a few of small Electric Motorcycles focused players. Below on the left is a table showing the

companies operating in the production and sale of electric motorcycles and the companies which intend to launch electric motorcycles.

  • On the right is a graph illustrating the competitive positioning of the Company compared to the current competitors within the high-powered electric motorcycles
  • segment. As far as Energica’s competitive positioning is concerned, we view it as a premium brand in the High Powered Two Wheels Market, i.e. potentially

competing with KTM and Harley Davidson (or with the Italian Ducati if we want to remain in the Italian motor valley), but avoiding direct competition as it is specialised in innovative electric motorbikes. On the other hand, Polaris, with the acquisition of the motorcycles division of Brammo, represents the first mass market player that enters the electric market, suggesting that there is a growing interest towards the sector of electric vehicles.

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Energica Motor Company S.p.A.

  • BMW C evolution (maxi-scooter)
  • Producer of electric motorcycles only
  • Current product range made up by 6 models
  • Battery-powered Freeride E launched in September

2014

  • 1 electric motorcycle prototype unveiled to press in

June 2014 (LiveWire)

  • Electric motorcycle cocnepts under development and

in pipeline for production (PES/PED)

Competitive Scenario high-powered

Traditional motorcycles manufacturer Electric motorcycles manufacturer Premium products Mass products

Main Electric Motorcycles competitors - availability

  • Sales started in July 2009
  • Polaris acquired Brammo’s electric motorcycles

division

✓ ✓ ✓ ✓ X X

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Value Plan

Energica is working on a plan to warrantee the value of 2 years used Energica

  • motorcycles. The plan is based on a package of measures including that the

manufacturer will guarantee the value of the vehicles sold minimum 50% of the initial price after 24 months, VAT included. The plan works as follow: 1.Trade-in of the motorcycle for the purchase of a new Energica model: The

  • fficial Energica Dealer undertakes to evaluate the motorcycle given in trade-in

at 50% of the retail price + € 6.000,00 VAT Included. This part is paid as over- valuation by Energica. 2.Super-warranty of the battery for 100.000km or 5 years [1] After 24 months from the motorcycle registration (minus 1 as notice), the Customer, based on its own feeling experience, has to choose between the two

  • ptions.

The trade-in of the motorcycle will be up to the local dealer that originally sold the bike. The extra bonus will be paid directly to final customers by Energica Motor Company. The plan is covered under the “sales support costs” approved in the official business plan. [1] Whichever occurs sooner

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Energica Motor Company S.p.A.

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Energica is the unique EV Motorcycle with DC fast-charge technology based

  • n CCS Combo that allows the bike to charge 80% of battery in 20 minutes.

Energica intends to deploy an installation plan of fast charge points targeting the best roads motorcyclists love to ride through. In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety. Energica will fill the gap to guarantee EV motorcycle rides. A detail plan on routes is in process according to Energica dealership network and a first round of installations has been identified in some locations in Italy (Energica Fast Charge already unveiled in Dolomiti area) and in California. In the areas where charging network are already available Energica facilitates customer to used them. In The Netherlands Energica has the option to use fast charge network for free thanks to an agreement with Fastned Company that provides 4 years fast charge through the growing network with 20-30 minutes average charging time. The fast-charge installation project foresees multiyear plan with prospective investment up to 1.mln € according to market areas and needs, starting from for Italian region and California, to be deployed by spring 2017, covered under the marketing budget.

Fast Charge Infrastructure Program

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Energica Motor Company S.p.A.

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Focus: partnership with Agos

  • Thanks to the partnership with Agos in Italy it is possible to

have a financing plan according to customer needs. Energica dealers and Energica salespeople are working on similar partnerships In EU and US:

  • Leasedesk - The Netherlands example, Energica Eva:

✓ Price: € 32.730,50 ✓ Down payment: € 9.738,00 ✓ Final installment: € 5.000,00 ✓ 60x monthly payments of € 268,01

  • Close Brothers Motor Finance – UK example, Energica

Ego: ✓ Price: £ 24,999.00 ✓ Down payment : £ 6,950.01 ✓ Final Installment: £ 10,665.00 ✓ 36x monthly payments of £ 300.00

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Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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Future Strategies and Plans

Future Strategic milestones

  • Start Series Production

2016

  • New additional production

line

2018 2019 2020 2017

  • 2 New additional

production lines

  • Launch of a New

Model (4th)

  • New additional

production line

CONSOLIDATION PHASE

  • Launch of a New Model (3rd)
  • Restyling of the

first 3 models

2021

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Energica Motor Company S.p.A.

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Marketing Plan Milestones

The marketing strategy aims to define company and products placements, according to our target: a) To strengthen the credibility of the company and its products b) To make the target aware of the value proposition of our product c) To leverage the products in order to create community

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Energica Motor Company S.p.A.

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2017 Marketing Plan- activities

1) Fairs (International, National, local, EU/USA) 2) Show tester & Brand ambassador (8 tester in USA/EU and several testimonial in key markets) 3) Long test media (strengthen the collaboration with media with long test ride) 4) Product Communication (ADV plan between February and June on 8 EU media and 3 USA media in several fields – motorcycling, sport, lifestyle) 5) Digital Communication (website SEO, social media marketing and google ads) 6) Promotions (Value Plan, Kit promotion, fast-charge) 7) Sales Development (new markets and dealer network development)

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Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights

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ANALYST COVERAGE

"Ready to scale up"

  • "High performing electric motorcycles manufacturer founded back in 2014, Energica Motor

Company has a clear mission in mind: to create high performance - high powered electric motorcycles with top quality components.” ValueTrack Analyst Coverage available on Energica Investors Relations section

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Energica Motor Company S.p.A.

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ELECTRIC REVOLUTION