Energica Motor Company S.p.A.
Presentation
May 2017
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Energica Motor Company S.p.A. Presentation May 2017 Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 2 Energica
Energica Motor Company S.p.A.
May 2017
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
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Energica Motor Company S.p.A.
Energica Motor Company was officially founded in 2014 with the aim of creating the first high-powered electric motorcycles, but the electric motorcycle project started in
EMC decided to spin off and become an independent factory. The Energica concept comes from the eCRP 1.4, the runner-up World Champion and European Champion electric racing motorcycle (TTXGP Championship). . The eCRP team realized in just 6 months a high-performed electric racing
version: Energica. EMC in the last six years has been able to design and develop internally high performing electric motorcycles, thanks to CRP Group know-how. Today, after test and homologations, Energica motorcycles are on sales worldwide. In January 2016 Energica raised capital at AIM Milan Market, to scale the market and start global production. Products ENERGICA EGO is the first model of EMC, it is the first Italian high-performing electric sportbike. ENERGICA EVA the new streetfighter model. Current status Energica has contracted with the majority of its key suppliers and has set up the production facility in Modena. Additionally, Energica has unveiled the product design process of its third vehicle, an “old-school” style motorcycle named Esse Esse 9.
Energica Motor Company S.p.A.
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Energica Values Statement It is not the bricks and mortar nor the machines and processes, but the human elements that enable our company to be truly valuable. They will allow us to lead the industry by providing the technological superiority and focused discipline needed to lead the market. Energica Strategy Objective To become the best designer and manufacturer of performance-driven electric motorcycles with the most covered brand in the world within five years. Aim To launch a focused product line of state-of-the-art electric motorcycles that are unique to the PTW industry. Advantages Energica benefits in countless and incalculable ways from the close relationship and consultation with parent company CRP Group who is a leading partner in the F1 industry. Working in a problem solving culture, whose fast customer response approach, top quality production, cross sector capabilities with the ability to rapidly analyze problems and provide solutions has been critical to CRP’s success. The
Company. Immersion in the world of F1, aerospace industries and CRP market environment keeps Energica at the state of the art today and poised for future technology innovation.
Energica Ego Energica Eva Energica Esse Esse 9
Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
Motorsport Design UAV Automotive Yacht & Sail
CRP Engineering, CRP Meccanica, CRP Service, CRP Technology, CRP USA and Energica Motor Company. Each reality is an example of excellence in its target sector: CRP Group has 45 years of experience in motorsports alongside the major international teams and it consists of five companies.
Space
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Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
2009
ENERGICA Bologna Modena Parma
Location
2013 2014 2015 2010
2011
* The most important motorcycles fair in the world
2016
Start of the Electric motorcycle project (within CRP Group) eCRP – the electric racebike wins European Electric Championship First participation at EICMA*
Energica Motor Company Srl
(USA+ EU+ MC)
Energica (San Francisco)
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Energica Motor Company S.p.A.
Feb/March June July August April May Sept/Oct.
Sales Ego pre- series USA market strategy Moving in the new headquarters Energica Eva Ride Experience Europe Start production Bay Area One-day trip LA- SF Deliveries Eva Grand opening – new factory Energica Goodwood Festival Opening Galleria Energica in San Francisco New dealers (Spain) New sales strategies (Value Plan)
Nov/Dec
Eicma 2016 – The International Motorcycling Fair Sales Network Growth California Sales License
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Energica Motor Company S.p.A.
Stock market entry
EU Sales Network USA Operations
Battocchi.
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Energica Motor Company S.p.A.
Energica Motor Company S.p.A.
2017 – Las Vegas, with CRP Group and CRP USA
electric café racer based on Energica Eva. The bike is called Midnight Runner and was unveiled at Bike Expo, Verona, Italy.
mayor manufacturers and suppliers for the electric automotive industry, to promote the CCS standard worldwide. Energica is the
manufacturer
electric motorcycles to join the Association.
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Energica Motor Company S.p.A.
Florida (West Palm Beach) and New Hampshire (Nashua)
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Energica Motor Company S.p.A.
charging station.
fast charging station at Selva di Val Gardena, Dolomiti - Italy.
Meisules, 144, 39048 Selva di Val Gardena (BZ) thanks to the partnership with Alperia.
will finally be able to discover the amazing Dolomites area with full electric vehicles and without any range anxiety
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
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Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
Drag Race 2015 – Energica Team & Customers
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Bill Levasseur on Energica Eva
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Energica Motor Company S.p.A.
Terje Håkonsen and Thomas Sigvartsen on Energica motorcycles
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
The electric sportbike: 100 kW (ca 136 hp) motor power, 195 Nm torque, top speed 240km/h Fast charge on board: 0-85% < 30 min)
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Energica Motor Company S.p.A.
The electric streetfighter: 70 kW (ca 95 hp) motor power, 170 Nm torque, top speed 200km/h Fast charge on board: 0-85% < 30 min)
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Energica Motor Company S.p.A.
At EICMA 2016, the company unveiled a new concept, an evolution of design and technologies. The new prototype has been called EsseEsse9, as the real name of Via Emilia, the major road that crosses the Italian Motor Valley. EsseEsse9 approaches the old- school branch
motorcycles as it’s an essential prototype: a concept that encloses the genuine engines passion typical of our region. The intention was therefore to create a passionate, but above all a heartful motorcycle. Even the choice
materials was audacious: the structural aluminum machined plates and folded, riveted and anodized aluminum sheets, are completely unveiled. The design and function are combined
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Energica Motor Company S.p.A.
DASHBOARD
A 4,3" Color Display allows great flexibility, supporting the flow of information and interactivity with the vehicle system
RIDE BY WIRE ENGINEERING
The ride-by-wire system ensure the perfect driving experience with 4 different engine mappings and 3 different mappings of regenerative braking
PARK ASSISTANT
In order to facilitate parking and maneuvers on slopes or into rush traffic
BATTERY PACK
Lithium-polymer battery with internal designed cooling
sensors and electromechanical devices ensure maximum vehicle performance and driver safety
VEHICLE CONTROL UNIT
EGO’s battery, inverter, charger and ABS are constantly monitored and managed by the VCU, completely designed and developed by Energica
CONNECTIVITY
The vehicle can be equipped with “short-range” and “long range” connectivity services
ABS
Ego has the latest generation ABS BOSCH with rear-wheel lift-up mitigation system
SUSPENSION
EGO is equipped with adjustable Bitubo (rear)
TIRES
EGO is equipped with road-gripping Pirelli Diablo Rosso II tires
BRAKES
Front / rear braking systems provided by Brembo
ITALIAN DESIGN
EGO has an Italian-style, tubular, craftsman-like trellis high strength steel frame
KEY FEATURES
Top speed: 150 mph / 240 kmh From 0 to 60 mph / 100 kmh: < 3" Torque: 195 Nm (0 to 4700 rpm) Fast charge: 30 minutes (80%) Zero emissions
FAST CHARGE
The only moto with integrated Fast Charge
Core technology / IP Selected supplier
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
estimation from 2016 to 2024. Global shipments are projected to surpass 60 million units by 2024. *
compared to 2015.
up to 30% of the market by 2030.
Energica Motor Company was the only one to go public in this sector in the last three years.
* Source: “Electric Motorcycles & Scooters Market Size By Product (Motorcycles, Scooters), By Battery (SLA, Li-ion, NiMH), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, China, India, Japan, Brazil, Mexico), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024” by Global Market Insights, Inc.
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Energica Motor Company S.p.A.
companies operating in the production and sale of electric motorcycles and the companies which intend to launch electric motorcycles.
competing with KTM and Harley Davidson (or with the Italian Ducati if we want to remain in the Italian motor valley), but avoiding direct competition as it is specialised in innovative electric motorbikes. On the other hand, Polaris, with the acquisition of the motorcycles division of Brammo, represents the first mass market player that enters the electric market, suggesting that there is a growing interest towards the sector of electric vehicles.
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Energica Motor Company S.p.A.
2014
June 2014 (LiveWire)
in pipeline for production (PES/PED)
Competitive Scenario high-powered
Traditional motorcycles manufacturer Electric motorcycles manufacturer Premium products Mass products
Main Electric Motorcycles competitors - availability
division
✓ ✓ ✓ ✓ X X
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
Energica is working on a plan to warrantee the value of 2 years used Energica
manufacturer will guarantee the value of the vehicles sold minimum 50% of the initial price after 24 months, VAT included. The plan works as follow: 1.Trade-in of the motorcycle for the purchase of a new Energica model: The
at 50% of the retail price + € 6.000,00 VAT Included. This part is paid as over- valuation by Energica. 2.Super-warranty of the battery for 100.000km or 5 years [1] After 24 months from the motorcycle registration (minus 1 as notice), the Customer, based on its own feeling experience, has to choose between the two
The trade-in of the motorcycle will be up to the local dealer that originally sold the bike. The extra bonus will be paid directly to final customers by Energica Motor Company. The plan is covered under the “sales support costs” approved in the official business plan. [1] Whichever occurs sooner
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Energica Motor Company S.p.A.
Energica is the unique EV Motorcycle with DC fast-charge technology based
Energica intends to deploy an installation plan of fast charge points targeting the best roads motorcyclists love to ride through. In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety. Energica will fill the gap to guarantee EV motorcycle rides. A detail plan on routes is in process according to Energica dealership network and a first round of installations has been identified in some locations in Italy (Energica Fast Charge already unveiled in Dolomiti area) and in California. In the areas where charging network are already available Energica facilitates customer to used them. In The Netherlands Energica has the option to use fast charge network for free thanks to an agreement with Fastned Company that provides 4 years fast charge through the growing network with 20-30 minutes average charging time. The fast-charge installation project foresees multiyear plan with prospective investment up to 1.mln € according to market areas and needs, starting from for Italian region and California, to be deployed by spring 2017, covered under the marketing budget.
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Energica Motor Company S.p.A.
have a financing plan according to customer needs. Energica dealers and Energica salespeople are working on similar partnerships In EU and US:
✓ Price: € 32.730,50 ✓ Down payment: € 9.738,00 ✓ Final installment: € 5.000,00 ✓ 60x monthly payments of € 268,01
Ego: ✓ Price: £ 24,999.00 ✓ Down payment : £ 6,950.01 ✓ Final Installment: £ 10,665.00 ✓ 36x monthly payments of £ 300.00
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Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
Future Strategic milestones
2016
line
2018 2019 2020 2017
production lines
Model (4th)
production line
CONSOLIDATION PHASE
first 3 models
2021
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Energica Motor Company S.p.A.
The marketing strategy aims to define company and products placements, according to our target: a) To strengthen the credibility of the company and its products b) To make the target aware of the value proposition of our product c) To leverage the products in order to create community
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Energica Motor Company S.p.A.
1) Fairs (International, National, local, EU/USA) 2) Show tester & Brand ambassador (8 tester in USA/EU and several testimonial in key markets) 3) Long test media (strengthen the collaboration with media with long test ride) 4) Product Communication (ADV plan between February and June on 8 EU media and 3 USA media in several fields – motorcycling, sport, lifestyle) 5) Digital Communication (website SEO, social media marketing and google ads) 6) Promotions (Value Plan, Kit promotion, fast-charge) 7) Sales Development (new markets and dealer network development)
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Energica Motor Company S.p.A.
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Energica Motor Company S.p.A.
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights
"Ready to scale up"
Company has a clear mission in mind: to create high performance - high powered electric motorcycles with top quality components.” ValueTrack Analyst Coverage available on Energica Investors Relations section
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Energica Motor Company S.p.A.