An NGFN W An NGFN Webina binar MARKET-BASED MODELS FOR INCREASING ACCESS TO HEALTHY FOOD DEFINING WHAT WORKS November 29, 2012
Presentation Outline Technical Orientation Welcome Jeff Farbman Wallace Center at Winrock International In-Depth Example: Expanding Rural Food Access Through Market Based Strategies Market Based Food Access – Lessons Learned Questions and Answers Upcoming Opportunities, etc.
W ALLACE C ENTER AT W INROCK I NTERNATIONAL • Market based solutions to a 21 st Century food system • Work with multiple sectors – business, philanthropy, government • Healthy, Green, Affordable, Fair Food • Scaling up Good Food
NATIONAL GOOD FOOD NETWORK: VISION
NATIONAL GOOD FOOD NETWORK: GOALS Supply Meets Demand • There is abundant good food (healthy, green, fair and affordable) to meet demands at the regional level. Information Hub • The National Good Food Network (NGFN) is the go to place for regional food systems stories, methods and outcomes. Policy Change • Policy makers are informed by the results and outcomes of the NGFN and have enacted laws or regulation which further the Network goals.
Presentation Outline Technical Orientation Welcome In-Depth Example: Expanding Rural Food Access Through Market Based Strategies Karl Sutton Mission Mountain Food Enterprise and Cooperative Development Center, a division of Lake County Community Development Corporation Market Based Food Access – Lessons Learned Questions and Answers Upcoming Opportunities, etc.
Mission Mountain Food Enterprise and Cooperative Development Center A division of Lake County Community Development Corporation Karl Sutton, Program Manager ksutton@mmfec.org www.mmfec.org 406-676-5901
Expanding Rural Food Access Through Market Based Strategies Lake County Community Development Corporation’s Mission: Enhance the quality of life and economic well-being of all residents of Lake County and the Flathead Indian Reservation. -Adopted May 28, 1998 by the Board of Directors 3 Business Centers: • Business Development Center • Community Services Center • Mission Mountain Food Enterprise and Cooperative Development Center
Expanding Rural Food Access Through Market Based Strategies Mission Mountain Food Enterprise and Cooperative Development Center Program Areas • Food and Agriculture Value Added Business Development • Cooperative Business Development • Farm to Institution Enterprise Development
Expanding Rural Food Access Through Market Based Strategies MMFEC’s Brief Historical Context • 1999 – Established Cooperative Business Development Center • 2000 – 1 st phase of processing facility completed • 2003 – Established Western Montana Growers Cooperative • 2005 – 1 of 10 Federally Funded food and ag innovation centers • 2009 – Designated MDOA Food and Agriculture Center
Expanding Rural Food Access Through Market Based Strategies Ronan, MT Area Population: 278,379 Area: 14,344 sq. miles Map: digital-topo-maps.com Location: Lake County & Flathead Indian Reservation Home of the Confederated Salish, Kootenai and Pend d’Oreilles Tribes
Expanding Rural Food Access Through Market Based Strategies MMFEC’s Farm to Institution Program strives to: • Improve efficiencies across the value chain through values based relationships • Increase the availability of Montana food • Implement innovative marketing strategies
Expanding Rural Food Access Through Market Based Strategies Improving Supply Chain Efficiencies by Leveraging Business Resources MMFEC Western MT Growers Coop • Skilled Processors • Skilled Producers • Inspected food processing & • Distribution and marketing storage infrastructure infrastructure • Food safety expertise • Market expertise
Expanding Rural Food Access Through Market Based Strategies Early Development (2010 – 2011) Season Extended Products (e.g. frozen cherries, apples, butternut squash, pumpkin) MMFEC’s Role WMGC’s Role • • Ownership of the inventory Buying and reselling • Identifying potential products products from MMFEC to develop • Coordinating producers Resulted in: • Buying direct from producers • Higher per Marginal Cash flow Marketing products unit prices distribution issues • Coordinating distribution • Developing processing Uneven distribution of risk Limited growth efficiencies
Expanding Rural Food Access Through Market Based Strategies Testing New Roles(2011) Fresh Fruit and Vegetables Snack Program MMFEC’s Role WMGC’s Role • Ownership of products • Aggregating school purchasing • Coordinating producers • Coordinating processor • Distributing raw and finished • products Instigating conversations btw. • Single source billing schools and WMGC • Identifying potential products Resulted in: • Developing processing efficiencies Lower per unit prices Effective distribution Less Cash Flow Issues More evenly distributed risk Growth potential
Expanding Rural Food Access Through Market Based Strategies Synergizing (2012) Fresh Fruit and Vegetables & Season Extended Products MMFEC’s Role WMGC’s Role • Ownership of products • Aggregating school purchasing • Coordinating producers • Coordinating processor • Distributing raw and finished • Instigating conversations btw. products schools and WMGC • Single source billing • Identifying potential products Resulted in: • Developing processing efficiencies M.O.U defining Shared risk Less Cash Flow Issues formal relationship Branding opportunities for WMGC Growth potential
Expanding Rural Food Access Through Market Based Strategies 2011 2012 Fresh Fruit and Vegetable Snack Fresh Fruit and Vegetable Snack – 9,000 + lbs processed – 10,000 + lbs processed to date – 4 school districts – 4 school districts – Approximately 21,560 snacks – Approximately 23,900 snacks Seasoned Extended Products Seasoned Extended Products – 19,500 lbs processed – 18,100 lbs processed to date
Expanding Rural Food Access Through Market Based Strategies In School Promotion
Expanding Rural Food Access Through Market Based Strategies Funding Strategies 1. Processing infrastructure revenue 19% covers costs for processing staff Grants and facility operations. Facility 2. Grants cover technical assistance 81% and project development support. Current Grant Funding: • Montana Department of Agriculture Food and Ag Development Center • USDA Rural Cooperative Development Program • USDA Specialty Crop Block Grant • USDA Farm to School Program • USDA Federal-State Marketing Improvement Program • Anonymous Foundation
Expanding Rural Food Access Through Market Based Strategies Farm to Institution Next Steps • Finalize costing tool developed by Montana Manufacturing Extension • Formalize school cooperative purchasing agreements • Deliver Good Agricultural Practices / Wholesale Success Training • Assist WMGC with expanding multi-farm CSA in Lake County • Launch Lentil Patty
Mission Mountain Food Enterprise and Cooperative Development Center A division of Lake County Community Development Corporation Karl Sutton, Program Manager ksutton@mmfec.org www.mmfec.org 406-676-5901
Presentation Outline Welcome In-Depth Example: Expanding Rural Food Access Through Market Based Strategies Market Based Food Access: Lessons Learned John Fisk Michelle Frain Muldoon Ashley Taylor Wallace Center at Winrock International Questions and Answers Upcoming Opportunities, etc.
D EFINING W HAT W ORKS : M ARKET -B ASED M ODELS TO I NCREASE H EALTHY F OOD A CCESS Presented by Wallace Center Staff: John Fisk, PhD , Director Michelle Frain Muldoon, Program Officer Ashley Taylor, Program Associate November 29, 2012 “increasing the e acces ess of of under erserved com ommunities to o hea ealthy, aff ffor ordable, e, loc local foods”
P URPOSE OF THIS WEBINAR 1. Introduce Wallace Center’s market -based, consumer- centered approach to healthy food access. 2. Share the scope of Wallace Center’s research on food access models, and the barriers/constraints they address. 3. Reveal and discuss essential themes and key takeaways that cut across models. 4. Present examples of innovative and effective strategies and integrated models 5. Inspire a dialogue through Q & A and discussion that will continue to evolve after the webinar.
W HAT ’ S T HE P ROBLEM ? • By 2018, it is estimated that obesity will cost Americans roughly 334 billion dollars in medical expenses and 43 percent of Americans will be obese • The percentage of overweight children in the U.S. is growing at an alarming rate, with 1 out of 3 kids now considered overweight or obese • Approximately 1 in 17 (or 16 million) people in the U.S. have diabetes • More Americans eating unhealthy cheap and convenient food • The problem is especially acute in underserved communities and among vulnerable populations, including minorities, children, seniors, and veterans.
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