Presentation by Mrs Elizabeth Sari PT. MAINEST GAYA KREATIF (MAINE - - PowerPoint PPT Presentation

Presentation by Mrs Elizabeth Sari

• PT. MAINEST GAYA KREATIF (MAINE ST)
• n

Benefits Gained from TPSA Project in Footwear Trade to Canada and Northern America Market

TPSA Project Final Conference - June 26, 2019 Focus: Knowledge, Skills Acquired and Outcomes, Impacts and Benefits Gained

Established in 2011, Maine St is a shoe factory located at Ciawi, Bogor, Indonesia. On 2015, we collaborate with an Italian Head Production to upgrade our production system. Currently, we employ 150 people, where 40% are women from the local area. As of 2019, we manufacture 6,000 pairs of shoes per month.

Who is Maine St?

Our Products

Our Products

Our Products

• 1. Achieving more revenue by increasing export
• 2. Researching and developing latest trends and demands

in order to penetrate Canadian and Northern American market.

• 3. Better production efficiency
• 4. Reducing production wastage

Our Objectives

Knowledge and Skills Gained:

• Shortage of footwear supply in Canadian market encourages

Canada to regularly import footwear products

• The most important Key Success Factors are outstanding

products and implementing good marketing strategy.

• Better understanding about Canadian footwear market demand

from TPSA seminar and our experience

• BEDO training which emphasizes on human resource

development, environmental factors and appropriate working condition for workers.

Understanding of Canada Market Opportunities

Knowledge and Skills Gained:

• New insights and guides on marketing
• Feedback and continuous improvement on working

environment.

• Preparing company profile, line sheets, and sample line-ups

that are up to international standard.

• The importance of professional and standardised business card

One-On-One Consultations with Sector Experts

Knowledge and Skills Gained:

• Knowing the current trend and its importance to compete

globally in the future

• New insights for our R&D through training and participating

international events.

• The importance of continuously innovate the business and

R&D.

• Focus at what you are good at. Simplify, focus and exploit.

Product Design and Processing

Knowledge and Skills Gained:

• Better line sheets and company profile
• Improved business card in terms of design and

professionalism.

• Guidelines on the extent of information that can be shared with

prospective clients

Sales and marketing promotion materials

Knowledge and Skills Gained:

• A complete package on how to participate in international
• event. All detail related from preparation, display,

developments, logistics, customs, and many tips and tricks in dealing with Canadian / Northern American market.

• Product display management in booth at trade show, what to

bring and what to leave behind!

• Professional business communication skills

Trade Show Participation

Knowledge and Skills Gained:

• The importance of responding and chasing buyers in a timely

manner

• Enhanced negotiation skills with potential customers

Trade Show Participation

By Joining TPSA programme:

• Introduction to many key suppliers in Indonesia
• Enhanced business network and credibility both domestically and

internationally.

• Production capacity is doubled since prior joining the program.
• Learning the importance of promotion and marketing.

Good products cannot sell by itself!

Others Benefits

Thank you