Prepa epari ring ng for the 2020 20 Census us What Your United - - PowerPoint PPT Presentation

Prepa epari ring ng for the 2020 20 Census us

What Your United Way Needs to Know

United Way of Pennsylvania

www.uwp.org

Why should we care about the 2020 Census?

United Way of Pennsylvania

www.uwp.org

Why is this important to my community?

• The US Constitution mandates that the Federal Government count

every person in the USA every ten years.

• The census counts every person only once where they are living on

April 1st, 2020

• Regardless of where a person is living that person needs to be

counted

• The census also counts EVERYONE regardless of citizenship, age,

race, or any other factor

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The Census: Constitutionally Mandated

United Way of Pennsylvania

www.uwp.org

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The Census Determines Representation

• The census captures changes in

community demographics

• These changes also determine

how PA is represented federally

• PA has 18 Congressional

Representatives and lost one representative after the 2010 census

• Census data is used to redraw

legislative districts

• Census data is used to plan

communities on a local level

• Census data is used to determine how $675 billion dollars of federal

funding is allocated

• PA gets $26.8 billion annually from the 16 largest federally funded

programs

• These numbers may change based on our 2020 census count
• Specific programs funded through federal dollars allocated on the

census include: Medicare, Medicaid, CHIP, WIC, SNAP, School Breakfast and Lunch programs, Federal Transit grants, Section 8 vouchers, Rural business and industry loans, TANF, Vocational Rehabilitation grants, and many others

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The Census Determines Federal Spending

Sneak Peak – Census State Campaign

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PA State Resources

• www.pa.gov/census
• Not live yet
• Key Messages/Talking Points
• Presentation Deck
• Press Release Template
• PA Census Logos
• Social Media Posts/Graphics
• Posters, Flyers, Postcards

Is the census safe for my community?

Can census answers be used against vulnerable community members?

United Way of Pennsylvania

United Way of Pennsylvania

www.uwp.org

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Data Privacy

• The US Census Bureau is not

legally allowed to release any information that identifies individuals for 72 years after the census

• Answers prior to that can only

be used to produce statistics

• The census will never ask for

sensitive information

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Questions on the 2020 Census

• The census questions only

address:

• How many people are living or

staying in a home

• Whether the home is owned or

rented

• The sex of each person
• The age of each person
• The race of each person
• Whether each person is of Hispanic,

Latino, or Spanish origin

• The relationship of each person in

your home

• The Census Bureau has a team of cybersecurity experts monitoring

and protecting their technology

• Regardless of how someone responds (online, via mail, phone, or in-

person) the process is designed with layers of security to keep information safe

• All census workers will have a valid ID badger and all suspected

fraud will be investigated. If you have a tip about fraud please call 800-923-8282.

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Data Security

Responding to the Census

How and when do people fill out the census?

United Way of Pennsylvania

www.uwp.org

• Every household can respond online, by mail, or by phone
• This is the first year the census will be available online
• 95% of households will receive their census invitation in the mail
• 5% will receive the invitation when the census taker drops it off in-person
• Less than 1% of households will be counted in-person
• You can respond to the census immediately after receiving the

invitation

• Each household gets a unique participant code

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How and When to Respond

United Way of Pennsylvania

www.uwp.org

• January 2020 – the Census Bureau will begin to count remote areas
• f Alaska
• March 2020 – People will receive census cards in the mail
• April 1, 2020 – Census Day, by this day every household should have

received a census card and group living situations will be counted through April

• May 2020 – Census Bureau begins to visit homes that haven’t

responded and will do through so the summer

• December 2020 – Census Bureau presents results to President and

Congress

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Census Timeline

How Can My United Way Help?

• United Way is placed in a unique way to communicate quickly and

efficiently with community stakeholders and organizations by focusing on three key messages:

• The Census is Important
• The Census is Safe
• The Census is Easy
• Feel free to send a special non-UW toolkit to partner organizations. It

can be found at http://bit.ly/UWPCensusTK

• Use the LUW toolkit to print educational materials, send digital flyers,

and use our pre-made social media posts! Find it here: http://bit.ly/LUWCensusTK

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Educate Partners and Community

• United Way can support an accurate count by identifying which residents are

least likely to participate and investing in targeted outreach to ensure they do. Hard-to-count communities vary from place to place but are generally populations that historically have been undercounted and/or do not self-report as well as others. Here are some of the traditionally Hard-to-Count Populations:

• Young children
• Highly mobile persons
• Racial and ethnic minorities
• Non-English speakers
• Low income persons
• Persons experiencing homelessness
• Undocumented immigrants
• Persons who distrust the government
• LGBTQ persons
• Persons with mental or physical disabilities
• Persons who do not live in traditional housing

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Help Count Hard-to-Count Populations

• A CCC is comprised of a broad spectrum of government and

community leaders from education, business, healthcare, and other community organizations.

• If you want to see if there is a CCC in your area, go to this link:

https://www.Census.gov/library/visualizations/interactive/2020- complete-count-committees.html

• If there isn’t a CCC in your area and you’re interested in starting one,

reach out to Amanda McNaughton at United Way of PA

• You can also reach out to a Census Partnership specialist in your

area

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Join a Complete Count Committee (CCC)

• Keystone Counts is a statewide coalition of advocacy groups, service

providers, and community organizations joined together to ensure a fair and accurate 2020 Census count

• Joining the Keystone Counts coalition obligates your organization to the

following:

• Attend full coalition meetings once a quarter
• Allow your organization’s name to be used in coalition communications – including,

but not limited to: the coalition’s website, press releases, and materials

• Educate and mobilize your organization’s membership to participate in the 2020

Census.

• If your organization will engage in field mobilization (door-knocking, pledge cards,

textbanking, phonebanking), agree to coordinate efforts with other members of the coalition to reduce duplication and maximize impact.

• Contact Jo Lin at PA Voice for more information

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Join Keystone Counts

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Publicize PACounts to 898-211

• By texting PACOUNTS to 898-

211, people will be signed up to receive regular updates and educational information about the Census

• Available in English and Spanish
• Correct misinformation,

motivate people, engage them, and get EVERYONE counted by signing them up for our texting line

What is in the Toolkit?

We’re so glad you asked

One Stop Shop – The Census Toolkit

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LUW Toolkit and Partner Toolkit

• New resources are added

almost weekly

• You may request certain

resources if you need them – let us know and we’ll try to find them!

• Send the Partner Toolkit to the

entire world! Go nuts!

Questions?

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