Platform of Healthy Food Fresh Hope Launched by a desire to - PowerPoint PPT Presentation

A Trustworthy E- Platform of Healthy Food

Fresh Hope Launched by a desire to improve food safety Reassuring Mission Motivated by providing quality and healthy food Superior Selection Representing a way of quality life

Fresh Hope Facing with the explosive growth of e-commerce, Chunbo is determined to solve the issues in society and the environment to guarantee food safety with all the farmers and suppliers who have the same mission as us.

Initiative: solving the food safety issue in China Nowadays, food security issue is getting worse and worse. There is more talk than action. Our social responsibility is the starting point of spring seeding. Chemical chaffy dish issue Fake egg issue sulphurized ginger issue Excessive pesticide residues issue 2012 2014 Vegetable cream issue TOXIC CAPSULE GMO food discussion 2010 WASTED OIL 2013 TOXIC STARCH 2009 年 TOXIC COOKER 2011 ADDITIVE DETECTED 2008 Tainted steamed buns issue TOXIC FOMULA 2010 年 “Cadmium rice” LEAN MEAT ADDITIVE Decayed fruit issue Stale meat sold by Husi Food milk powder exposed to be fake

Tendency: great market potential for fresh food in the next few years Compared with the low percentage of fresh food e-commerce in the whole revenue of agricultural produce, the room for its development of is still huge as more Chinese users are also seeking to buy food from online. 2015 4.8 trillion 3.5% RMB 24% 3.8 trillion 2014 RMB 36.2% 2013 12.6bn 4.05bn 49.7bn In 2015, the revenue of China’s online The total revenue of agricultural The revenue of fresh food e-commerce retail market is ￥ 3.8 tn, a year-on-year produce in 2015 reached ￥ 4.8 tn with in 2015 is ￥ 49.71bn, increasing by increase of 36.2%. a year-on-year growth of 24.8%. 80.8% compared with that of last year. Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch

Upgrade: new demands bought by consumption upgrade The fresh food e-commerce with more varieties of food have received more demands from consumers as the food standard is higher than before. The result of consumer’s spending research 2015 2014 2013 2.3W 2.7W 2.9W It has been common for American middle-class families to buy from Whole Foods Market where A steady increase of the people can find healthy food, for consumption of urban which Chinese consumers are still citizens seeking. Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch

Opportunity: healthy food as the core in consumption upgrade The more income one has, the more attention he/she will pay to food safety and brand. Data resource: 2015 Report on Food Safety Research by Ipos

Positioning of Chunbo A Trustworthy E- Platform of Healthy Food Chunbo is committed to providing a healthy lifestyle for millions of households by integrating supply chains through advanced IT.

品类 11 categories 3000 kinds of delicious food Chunbo selects high quality food and living goods globally.

An all-round e- commerce platform with multi-channels Chunbo PC/WAP/Wechat E- shop/APP Cooperation with JD, Dangdang, and xiachufang.com

Reassuring Mission All the goods you bought from Chunbo are fresh, healthy, and delicious, the quality of which is guaranteed for you to share the joy with your family.

Safe Assurance=Selection+Product Standard+Hardware Facilities+Inspection Mechanism+Supply Chain+Service Inspection Mechanism High Quality Upstream Supply Chain Reassuring Standard Safe Chunbo Farm Delicious Assurance 选品 Producer alliance for 原则 safeguarding the earth Chunbo Quality specialized Control Lab Safe warehouse & cold Healthy Traceable Inspection Direct purchasing from Assurance chain logistics service Mechanism China and abroad The quality control lab gives Self-owned Brand reports based on professional inspection of pesticide residue, heavy metal and veterinary medicine residue. Set-up and Operation of Chunbo B2C Platform

Chunbo Selection Standard Customers rely on Chunbo’s strict selection standard. Safe Freshness Healthiness Deliciousness Assurance It requires that the Organic and additive- Chunbo follows law of Chunbo buyers know environment where free natural food are nature and select those about the country of grains, eggs, poultry, Chunbo’s priority, and precious delicacies origin very well and and seafood come then comes the bestowed by nature in only select the best from must be natural national green food the right time. quality products in the and pollution-free. standard. core production area.

Chunbo Self-owned Goods Standard “ Chunbo BEST” and “Chunbo Quality Control” are the two admittance standards for all Chunbo goods. The standard is developed in accordance with Chunbo BEST is developed in accordance with national standards of GB/T5009.192-2003 Specifications for Certification of Organic Products Determination of Clenbuterol Residue in Animal issued by the Certification and Accreditation Foods and GB/T 5009.199-2003 Rapid Determination Administration of the PRC and Standards for of Organophosphorus and Carbamate Pesticide Residues in Vegetables issued by National Health and Organic Products issued by the General Family Planning Commision of the PRC, which Administration of Quality Supervision, Inspection specifies the restrictions on 64 types of pesticide and Quarantine of the PRC. These certifications residue, 3 types of veterinary medicine residue and 5 specify the non-existence of 186 types of pesticide types of heavy metal contents for all raw food. It also specifies that packaged food shall not contain 15 residue, 31 types of veterinary medicine residue types of synthetic colorings and 12 types of synthetic and restrictions on 5 types of heavy metal contents antiseptics. for all raw food. It also specifies that packaged food shall not contain over 2,000 types of additives including bleaching agents, leavening agent, colorant and antiseptic.

Chunbo Self-owned Goods Standard The inspection mechanism detailing 8 categories of products Grain Poultry Seafood Dairy Products Chunbo quality control Chunbo quality control Chunbo quality control Chunbo quality control standard & Chunbo BEST standard & Chunbo BEST standard & Chunbo BEST standard Inspection frequency: every Inspection frequency: every Inspection frequency: every Inspection frequency: every batch three months half year/ three months half year Water Edible Oil Eggs Other Prepackaged Chunbo quality control Chunbo quality control Chunbo quality control Food standard standard & Chunbo BEST standard & Chunbo BEST Chunbo quality control Inspection frequency: every Inspection frequency: every Inspection frequency: every standard & Chunbo BEST half year half year batch Inspection frequency: every half year

Chunbo Quality Control Lab The lab was built in the core warehouse area by senior experts from food safety field. We built the quality control lab in accordance with the requirements of national medicine filling. The lab, made up of 8 professional inspection experts, is equipped with six precision detectors from Japan and we issue traceable safety control reports where every product has its own ID. Molecule-level inspection by Chunbo Quality Control Lab only for your safe assurance

Traceable Quality Control Mechanism We perform food quality inspection on a molecular and issue traceable safety control reports for our customers’ peace of mind.

Traceable Quality Control Mechanism Customers can refer to the report which will be issued after every batch inspection.

Chunbo Farm, a demonstration base in the new era We now have three farms located separately in Miyun District, Beijing, Fengning District, Hebei, and Chongming Island, Shanghai, where fresh products grown with new technology are supplied directly. Senior managers from Internet Organic from soil to Eco-planting system and firms & fruit and vegetable planting smart pest control farm experts Chunbo farm has passed ECOCERT and (NOP) 7 CFR 205. In the planting process, we strictly adhere to those standards where chemical fertilizer and pesticide are prohibited to do the planting in a natural way for your health and the eco-system of the earth. Chunbo farm produces hundreds of organic vegetables every day for Chunbo customers.

Producer Alliance for Safeguarding the Earth These producers and farmers are proven qualified long-term partners of Chunbo in China. These 13 farmers recognized by Chunbo, are a group of new producers relying on diligent work not pesticides. Starting by caring for their own families, they extend this care to more people by providing tens of millions of households with their fresh agricultural products. Now there have been more than 40 EU members providing healthy and high quality products for Chunbo users.