PITCH & PRESENTATION TIPS & TRICKS WOUTER VANDEKERCKHOVE VIVES EDUCATION SERVICE
In the honours degree, a group of 18 excellent students from 6 fields of study of VIVES is confronted with a socially relevant issue that can only be answered by a multidisciplinary team with a great sense of entrepreneurship. Working together in a multidisciplinary team stimulates the exchange of expertise between the various fields of study and opens the door for out-of-the-box thinking.
Stimulating entrepreneurship
Think outside the box…
when a traditional approach is failing
Only for students who are ready for something more
One challenge, 1000 sollutions 3 coaches 18 students 6 months
Elevator pitch Selling your product in an elevator in 30 seconds to 2 minutes Do’s & Don’ts
CONTENT
It's impossible to tell everything. There are always .
Blanks can be a blessing!
I cnduo't bvleiee taht I culod uesdtannrd waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, huh? The human mind reads the words as a whole
I drive a BMW My wife is a lovely blonde I recently won Euromillions I own a house in southern France
I drive a BMW My wife is a lovely blonde I recently won Euromillions I own a house in southern France
People fill in the blanks using their imagination
Reality vs Imagination
Reality vs Imagination
Steer the perception towards your truth
1. Introduction 4. Competition • Who are you? • Why and how are you better? 5. Technology – if it’s important 2. Problem • What are you using & why • What is the problem you solve? • Why is it important? 6. Target group • Who cares, how many care? • Who needs you? 3. Solution 7. Opportunity • What is the solution you are • Business potential • Marketing strategy building? • Why it works 8. Team • What makes your team special?
STORYTELLING
It is estimated that 50% of all presentations worldwide are unbearable to listen to
A lot of Powerpoint presentations … • Start with a boring introduction: first of all, secondly, then, finally ,… • Are full of text • Use bulletpoints all the time • Use boring fonts • Lots of ugly colors • And they mention how many slides still to go 89/147
THE PROBLEMWITH BULLETPOINTS • People start reading from the top • Won’t listen while you talk about the first items • Then they already know what is coming • So they won’t listen to the rest either
GET THE ATTENTION AND TELL A STORY! Start with: • An interesting quote of a famous person • A personal story • A funny picture • …
when a traditional approach is failing
Great idea! Nice presentation! Strong arguments! But…
A GOOD PITCH/PRESENTATION Rational Esthetical Emotional
Explain your problem Tell me who you are And start with a teaser Tell me WHY you want to do something about it End with a strong Make me care summary, a quote, a nice picture,… Tell HOW you will be able to pull it off WHAT is your solution Make it stick!
Tips for a great story • Pull me into a fascinating story • Leave the right blanks • The story must be • Consistent • Authentic • Credible • Unique • Do not use bullet points (like I do here) • Don't write long sentences, because they will read them before you can tell them. (like you just did) • One message per slide. • Don't reveal the plot in advance.
STAGE PERFORMANCE
Stage presence & body language • Confidence • Avoid ‘euh’s’ and dialect • Avoid words like ‘ maybe ’, ‘ perhaps ’, ‘ possibly ’ • Look at the audience, make contact • Enthousiasm: like you’re telling the story for the • Take pauses first time ever • Breathe • Posture • Clear voice – skip difficult words • Hands and gestures • Do not apologize for things that go • Move knowingly wrong! • End with ‘ Thank you ’
Practice • From beginning to the end • In front of a mirror or others • Don’t learn by heart • If you forget something, just move on to the next item • Don’t use notes • Watch the pace, nerves will make you speak faster • Make a video & analyse
Give proper answers to questions • Short answers • Be precise • It’s ok to say ‘I don’t know yet, but we will find out • Thank the jury for the advice • Do not argue agressively!
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