Personalising Interaction Case Studies from TV 2 in Norway and - PowerPoint PPT Presentation

Personalising Interaction Case Studies from TV 2 in Norway and Channel 4 in the UK Tom McDonnell, CEO, Monterosa @tommcdonnell @monterosalondon monterosa.co.uk

INTERACTIVE / ˌɪ nt ə r ˈ ækt ɪ v/ - involving people communicating with each other and reacting to each other - allowing a two-way flow of information @tommcdonnell @monterosalondon monterosa.co.uk

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Call, Response, Reaction @tommcdonnell @monterosalondon monterosa.co.uk

OPPORTUNITY KNOCKS 1956 - 1990 @tommcdonnell @monterosalondon monterosa.co.uk

QI: LA FRANCE PASSE LE TEST TF1, 2015 
 @tommcdonnell @monterosalondon monterosa.co.uk

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! � � Hashtag Vote TV Devices Social @tommcdonnell @monterosalondon monterosa.co.uk

� � Vote Hashtag Vote

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MY DANCE CREW: LIVE VOTING TV 2 Norway, 2015 
 @tommcdonnell @monterosalondon monterosa.co.uk

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337,000 
 1.5 MILLION 
 UNIQUE USERS VOTES 29% 
 772k 
 PARTICIPATION FACEBOOK IMPRESSIONS @tommcdonnell @monterosalondon monterosa.co.uk

51% 
 FACEBOOK 
 SHARERS 
 UNDER 34 @tommcdonnell @monterosalondon monterosa.co.uk

Tonje made her experience personal @tommcdonnell @monterosalondon monterosa.co.uk

HANDBALL: PLAYER OF THE MATCH TV 2 Norway 
 Sponsored by Gjensidige @tommcdonnell @monterosalondon monterosa.co.uk

Countdown timer to Your vote and social Real-time list of front Competition entry Full list of players vote close sharing runners form @tommcdonnell @monterosalondon monterosa.co.uk

@tommcdonnell @monterosalondon monterosa.co.uk

@tommcdonnell @monterosalondon monterosa.co.uk

31,692 
 20k 
 UNIQUE USERS COMPETITION ENTRIES 300k 
 SOCIAL IMPRESSIONS @tommcdonnell @monterosalondon monterosa.co.uk

“Endemol & Channel 4's app for the Million Pound Drop game show has been the poster child for second screen apps” 
 The Guardian

Freemium Business Model @tommcdonnell @monterosalondon monterosa.co.uk

Sponsorship Activation @tommcdonnell @monterosalondon monterosa.co.uk

3 MILLION 
 UK APP INSTALLS 10% 
 PAY £1.59 
 TO UNLOCK @tommcdonnell @monterosalondon monterosa.co.uk

Enhancing fan engagement in sports CHANNEL 4 HORSE TRACKER 200k #1 USERS IN ONE EVENT FREE APP STORE

Multiscreen Tailored Ads “ We expect it to grow rapidly in 2015.” Duncan Southgate Global brand director, Digital Directly respond to an ad that’s served specially for you

INTERACTION = PERSONALISATION INTERACTION = AUDIENCE DATA SIMPLE WORKS BEST! @tommcdonnell @monterosalondon monterosa.co.uk

THANK YOU Tom McDonnell / tom@monterosa.co.uk More Case Studies: monterosa.co.uk/case-studies @tommcdonnell @monterosalondon monterosa.co.uk