Personalising Interaction Case Studies from TV 2 in Norway and - - PowerPoint PPT Presentation

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Sep 23, 2023 295 likes •601 views

Personalising Interaction Case Studies from TV 2 in Norway and Channel 4 in the UK Tom McDonnell, CEO, Monterosa @tommcdonnell @monterosalondon monterosa.co.uk INTERACTIVE / nt r kt v/ - involving people communicating

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Personalising Interaction

Tom McDonnell, CEO, Monterosa

Case Studies from TV 2 in Norway and Channel 4 in the UK

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@tommcdonnell @monterosalondon monterosa.co.uk

INTERACTIVE

/ˌɪntərˈæktɪv/

involving people communicating with each other and reacting to each other
allowing a two-way flow of information

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Call, Response, Reaction

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1956 - 1990

OPPORTUNITY KNOCKS

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QI: LA FRANCE PASSE LE TEST

TF1, 2015 

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!

Devices
Hashtag

Vote

Social

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Hashtag

Vote Vote

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MY DANCE CREW: LIVE VOTING

TV 2 Norway, 2015 

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337,000 

UNIQUE USERS

1.5 MILLION 

VOTES

29% 

PARTICIPATION

772k 

FACEBOOK IMPRESSIONS

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51% 

FACEBOOK  SHARERS  UNDER 34

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Tonje made her experience personal

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HANDBALL: PLAYER OF THE MATCH

TV 2 Norway   Sponsored by Gjensidige

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Countdown timer to vote close Full list of players Your vote and social sharing Real-time list of front runners Competition entry form

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31,692 

UNIQUE USERS

20k 

COMPETITION ENTRIES

300k 

SOCIAL IMPRESSIONS

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“Endemol & Channel 4's app for the Million Pound Drop game show has been the poster child for second screen apps”  The Guardian

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Freemium Business Model

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Sponsorship Activation

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3 MILLION 

UK APP INSTALLS

10% 

PAY £1.59  TO UNLOCK

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Enhancing fan engagement in sports

CHANNEL 4 HORSE TRACKER

200k

USERS IN ONE EVENT

FREE APP STORE

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Multiscreen Tailored Ads

“We expect it to grow rapidly in

2015.”

Duncan Southgate Global brand director, Digital

Directly respond to an ad that’s served specially for you

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SIMPLE WORKS BEST! INTERACTION = PERSONALISATION INTERACTION = AUDIENCE DATA

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THANK YOU

Tom McDonnell / tom@monterosa.co.uk More Case Studies: monterosa.co.uk/case-studies