www PeopleAndProjectsPodcast com www.PeopleAndProjectsPodcast.com - PowerPoint PPT Presentation

www PeopleAndProjectsPodcast com www.PeopleAndProjectsPodcast.com

• Only mute your phone if there’s a lot of background noise background noise • “This is Andy….” • Chat!

Using the Chat Using the Chat window, answer: “How would you rate your current t knowledge of g LinkedIn?”

Slide 5

Using the Chat Using the Chat window, answer: “ How would you summarize LinkedIn in a sentence?” in a sentence?

LinkedIn LinkedIn “LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

as a Tool as a Tool • Relationship management tool R l i hi l • People searching tool p g • Prospecting/sales tool • Job search/recruitment tool J b h/ i l • Business intelligence tool g • Reputation management tool • Marketing tool k l

as a Tool as a Tool • Relationship management tool R l i hi l • People searching tool p g • Prospecting/sales tool • Job search/recruitment tool J b h/ i l • Business intelligence tool g • Reputation management tool • Marketing tool k l

is ultimately about y relationships

Start With Your Personal Brand Start With Your Personal Brand What are some of What are some of the first words people would use to l ld describe you? y

“I’m treated like the Class Clown”

Start With Your Personal Brand Start With Your Personal Brand The Brand I’m The Brand I m Working On Developing leaders Delivering projects Delivering projects Engaging, practical, & helpful Easy to work with Easy to work with Makes problems go away

Start With Your Personal Brand Start With Your Personal Brand What brand are What brand are you building?

Elevator Speech Elevator Speech

Elevator Speech Elevator Speech • Succinct way to answer questions such as:  “So, what do you do?”  “What does your company do?”  “Tell me about your team?”  “What’s this project about?”

Elevator Speech Formulas Elevator Speech Formulas • Marketing Formula Marketing Formula For Andy For Andy  Target PMs, executives, aspiring leaders Slipped deadlines, poor performing teams,  Problem insufficient leadership bandwidth  D  Desired Outcome Successful project delivery highly performing Successful project delivery, highly performing i d O t teams, improved business results  Story (Stories from past coaching clients, training clients meeting planners) clients, meeting planners)  Call to Action Click to learn more, free report, call for info, free coaching session

“Hi! I’m Dr Hi! I m Dr. Robert Cialdini, persuasion & influence influence expert!” p

Through extensive Through extensive research, identified six weapons of i f influence

Cialdini’s Weapons of Influence and • Reciprocation R i i • Commitment & Consistency • Social Proof • Social Proof • Authority • Scarcity • Liking • Liking

Liking • “People prefer to say • People prefer to say “Yes” to individuals they know and like ” they know and like. • Evaluate the d deal/offer/situation, l/ ff / it ti not just the person Slide 29

Physical A Attractiveness i • Greater advantage than advantage than once supposed • “Halo effect” “H l ff t” extends favorable i impressions i

Physical A Attractiveness i • The way we dress has been proven to impact our ability to get people to say “Yes” • Implications for your LinkedIn picture

Similarity Similarity • We like people who are like us lik • More willing to say “Y “Yes” without much ” ith t h critical consideration • We would do well to • We would do well to “Talk to the ScrumMaster better learn & use the at tomorrow’s standup to language of the language of the find out how many story business. points we can fit in the • LinkedIn: Phrasing, g, next sprint!” Skills, Groups, Alumni

Praise Praise • Generally speaking, G ll ki compliments enhance liking h liki • Can back ‐ fire if insincere Be careful about faking it f g • LinkedIn can provide a platform or over ‐ doing for dishing some it! it! praise!

Increased F Familiarity ili i • Repeated contact under positive circumstances i t • Consider the opposite! • Increase contact outside the heat of battle battle • LinkedIn: Status comments Likes brief comments, Likes, brief messages

and “Liking” and “Liking” • Present ourselves well • Present ourselves well • Building bridges to b ild i il build similarity i • Platform for being generous with compliments Do these things and • More contact in positive situations p you’ll be more you ll be more influential

Key: Have a strategy Key: Have a strategy

Strategy Depends on Role Strategy Depends on Role • Salesperson S l • Job seeker Job seeker • Business owner • Corporate leader • Author A h

My Social Networking Strategy y g gy 1 Stay in touch with 1. Stay in touch with minimal time commitment. it t  Facebook  LinkedIn  Twitter and Twitter and  Send Out Cards

My Social Networking Strategy y g gy 2 Add value to others by 2. Add value to others by connecting people.  LinkedIn

My Social Networking Strategy y g gy 3 Build my business by 3. Build my business by building relationships.  Facebook  Twitter  LinkedIn and  Domain specific sites such  Domain specific sites such as ProjectManagers.net, Test Republic

My Social Networking Strategy y g gy 4 Learn by experimenting 4. Learn by experimenting  Social networking is here t to stay. t  Understand the models so you can leverage the tools.

Keep in Mind Keep in Mind • You have to manage your brand  What messages are you sending?  Use a professional picture  Think before you post • Key decisions Key decisions  What are my goals?  Which tools? E g ping fm hootsuite  Which tools? E.g. ping.fm, hootsuite  How much time?  How personal?  How personal?

• Join if you’re not on it today • Update your profile to reinforce your brand, elevator speech • Invite colleagues • Join a couple groups Join a couple groups • Brainstorm on how you could use Box net SlideShare other apps Box.net, SlideShare, other apps • Select a couple Answers categories t f ll to follow

• 15 ‐ 30 minutes a week 15 30 minutes a week  Update your status  Answer a question  Answer a question  Comment on someone’s status update update  Post or reply to a group  Send an e mail to a contact  Send an e ‐ mail to a contact  Write a recommendation (or request one) one)

Questions Questions What’s a question that q you have?

Using the Chat Using the Chat window, answer: “What was helpful in t d today’s discussion?” ’ di i ?”

Taking Action Taking Action • Work on your strategy Work on your strategy  Draft Elevator Speech  D  Develop your networking strategy l ki • Start using the tool S i h l  Update your LinkedIn profile  Start using it weekly

My Gift to You! y Free LinkedIn profile review fil i E ‐ mail me a link to your profile y p

My Gift to You! y E ‐ learning discount E learning discount ($27 instead of $97) http://nanacast.com/dirty ‐ little ‐ secret Use coupon code SECRET ‐ 27 ‐ GIFT

I would love to have you in the next program! To learn more, visit http://www.i ‐ leadonline.com/LeadershipFastTrackProgram.asp