Outline: Session #1 - Look Inside Feature - Description Text - - PowerPoint PPT Presentation

Outline:

• Session #1
• Look Inside Feature
• Description Text
• Session #2
• Additional Product Images
• Encore Session
• Q&A, Support, Celebrate!

• #1 The Cover
• #2 What’s in the Book
• “Look Inside”
• Listing Description
• Images

What Sells the Book?

Today:

It’s supposed to be an automatic KDP function within 9-10 business days of a new publication. You must check your listing and verify the feature turned on. Turn it On!

Look Inside Feature

*Note: LITB is not visible on mobile so you must check it on your computer.

Look Inside Feature

If your “LITB” is not showing after 10 days since it’s been available for sale –

• Send a support email to KDP
• Include your ASIN/ISBN number and request

it to be enabled. Turn it On!

Look Inside Feature

How to layout what is shown for your “look inside”

• LITB will display a percentage of your book – you decide

Example: 10% of a 100 page book will show 10 pages Place what YOU want to be shown in those 10 pages! Maximize Your LITB!

Look Inside Feature

Put yo Put your ur bes best fo t foot t fo forward rward!

What to put in this valuable space…

• Summary of contents
• Coloring book – pictures
• Mockup images
• Author – contact
• Lead capture
• Social media connect

Maximize Your LITB!

Look Inside Feature

• Branding
• Bonus promotion
• Coupon code
• Other bonus content
• eBook version access
• ________________

• 1. Plan your space! What is the best and most descriptive

content for your first several pages?

• 2. Edit your book interior file and re-upload it to your KDP

bookshelf.

• 3. Confirm it’s showing. Send a support email to KDP if

needed. Next Steps

Look Inside Feature

Look Inside Feature

Color vs. Black & White *If your interior content is printed in black and white – your interior file must also be in black & white.

Questions…

Look Inside Feature

Next:

Customize Your Description

Customize Your Description

Customize Your Description

Take the time to write and prep your content

• 1. Write the words: synopsis, sell it!
• 2. Plan the layout on the page: case, size, bold, italic, lists.
• 3. Convert to HTML.
• 4. Insert into your KDP listing and save.
• 5. Verify it’s correct.

Plan!

Customize Your Description

Customize Your Description

Your description layout Plan!

Customize Your Description

Large/Bold Heading

• Title
• Title + Sub title
• Large descriptive heading

Your description layout Plan!

Customize Your Description

Paragraphs

• Sections the content so it’s

easier to read.

• More space to sell it!

Your description layout Plan!

Customize Your Description

Lists

• USP
• Show your key content
• Outline of your benefits
• Include more detail
• Easier to read

Your description layout Plan!

Customize Your Description

Call to action!

• “buy now”

Your description layout Plan!

Customize Your Description

• IMAGES range from minimal to high detail illustrations.
• RELAX: provides hours of anti-stress therapy and calm.
• GIVE: makes a great gift for all coloring book lovers!

Bold text Italic text Mix upper/lower case

• Also can be bold and italic

KDP Supported Styles

• Bold, Italic, Underline
• Bullet & Number Lists
• Headings
• Paragraphs
• Line Breaks

Customize Your Description

• Research for ideas
• Prepare your content

and how you want it formatted on the page

• Convert to KDP

supported format - HTML Plan!

Customize Your Description

Customize Your Description

KDP Bookshelf

Bold text <b>These words in Bold</b>

Customize Your Description

HTML Formatting

These words in Bold Always close tags with / Open tag for bold Close tag for bold

Bold, Italic & Underline <b>These words in Bold</b> <i>These words in Italic</i> <u>These words underlined</u>

Customize Your Description

HTML Formatting

These words in Bold These words in Italic These words underlined

Bold, Italic & Underline - Combined <b><i>These words in Bold and Italic</i></b>

Customize Your Description

HTML Formatting

These words in Bold and Italic

*Always close tags in reverse order

Bold, Italic & Underline - Combined <b><i>My book is awesome!</i></b>

Customize Your Description

HTML Formatting

My book is awesome!

Headings & Paragraphs

• h4, h5, h6

Creates section headings

(size largest to smallest)

• p

Defines a paragraph with line break at the end

Customize Your Description

HTML Formatting

Headings <h4>These words in heading 1 text</h4> <h5>These words in heading 1 text</h5> <h6>These words in heading 1 text</h6> What will your heading be? _______________________

Customize Your Description

HTML Formatting

Paragraphs <p>My first paragraph text</p> <p>My second paragraph text</p> <p>My <b>third</b> paragraph text</p> My third paragraph

Customize Your Description

HTML Formatting

Making lists <ul> <li>Benefit one</li> <li>Benefit two</li> <li>Benefit three</li> </ul>

Customize Your Description

HTML Formatting

• Benefit one
• Benefit two
• Benefit three

Making lists <ul> <li>Benefit one</li> <li>Benefit two</li> <li>Benefit three</li> </ul>

Customize Your Description

HTML Formatting

• Benefit one
• Benefit two
• Benefit three

Start list End list List items

My heading

Opening Paragraph

• List item
• List item
• List item

Closing paragraph Call to action

Customize Your Description

Create Your Description!

My heading

Opening Paragraph

• List item
• List item
• List item

Closing paragraph Call to action

Customize Your Description

Create Your Description!

Customize Your Description Copy Paste

Customize Your Description

Description Questions…

Customize Your Description

Next:

My heading

Opening Paragraph

• List item
• List item
• List item

Closing paragraph Call to action

Assignment

• 1. Create your “Look Inside”
• 2. Create a Custom Description

Thank You!