PEER TO PEER FUNDRAISING Why, Why Not, How? WHO ARE WE? A little - - PowerPoint PPT Presentation

PEER TO PEER FUNDRAISING

Why, Why Not, How?

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WHO ARE WE?

A little bit about your presenters

Turnkey

Katrina VanHuss

C E O

Cystic Fibrosis Foundation

Beth Saladino

D E V E L O P M E N T D I R E C T O R

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CYSTIC FIBROSIS FOUNDATION

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TRADITIONAL

FUNDRAISING MODEL

The relationship is organization and donor

DONOR ORGANIZATION

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PEER TO PEER

FUNDRAISING MODEL

The relationship is organization, fundraiser, and donor

FUNDRAISER

DONOR DONOR DONOR DONOR

ORGANIZATION

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WHY?

Revenue New Donors New Ways to Engage Volunteers

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WHY NOT?

No Resources

Budget/Manpower to Stand Up Budget/Manpower to Maintain

Failure = Broken Promises to Constituents No Volunteer Support No Support Within the Organization

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WHY NOT?

EV EVER ER YTHIN HING G SHO HOULD LD BE MA E MADE AS AS SIM IMPL PLE AS AS POS OSSIBLE SIBLE, BUT NOT SIMPL MPLER. AL ALBER T EINSTEI STEIN

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THE PSYCHOLOGY OF P2P FUNDRAISING

Summarized to the Point of Ridiculousness

LESS IS MORE FOR RECOGNITION WHAT PEOPLE DO IS MORE DEPENDENT ON THE CONDITIONS UNDER WHICH THEY OPERATE THAN ON THEIR DEMOGRAPHIC ATTRIBUTES ASKING FOR FAVORS IS A GREAT THING SOCIAL VS MARKET RELATIONSHIPS AND INTRINSIC VS EXTRINSIC MOTIVATION

RECOGNITION = SURVIVAL

RECOGNITION IS LIKE FOOD

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PEOPLE WANT TO BE RECOGNIZED

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IT’S ALL ABOUT RELATIONSHIPS

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DAYCARE STUDY

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DAYCARE STUDY

Late Pickups

25%

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DAYCARE STUDY

Late Pickups With Fine

25% 40%

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DAYCARE STUDY

Late Pickups With Fine After Fine

25% 40% 48%

MARKET VS SOCIAL RELATIONSHIPS

We live in two worlds: one characterized by social exchanges and another

characterized by market exchanges

How can we explain this?

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TWO TYPES OF MOTIVATION

I N T R I N S I C V S E X T R I N S I C

People in social and market relationships experience corresponding

types of motivation

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INSTRINSIC VS EXTRINSIC MOTIVATION

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INSTRINSIC VS EXTRINSIC MOTIVATION

INTRINSIC (SELF) LABELS

STARTING A P2P CAMPAIGN FROM SCRATCH

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DEVELOP BUSINESS REQUIREMENTS

WHAT DOES THE EFFORT NEED TO DO FOR YOUR ORGANIZATION?

REVENUE NEW DONORS NEW VOLUNTEERS ANOTHER WAY TO ENCOURAGE CURRENT VOLUNTEERS OTHER

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SETUP ONLINE PROJECT MANAGEMENT TOOL

TRANSPARENT TO ALL ASSIGNS RESPONSIBILITY ALLOWS TRACKING TO SUCCESS RECORD TO REFINE NEXT YEAR’S EFFORT WHEN DONE

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DEFINE ROLES FOR VOLUNTEER LEADERS

COMMITTEE CHAIRPERSONS SUBCOMMITTEE CHAIRS TEAM CAPTAIN RECRUITMENT LOGISTICS FUNDRAISER AND TEAM NURTURE VOLUNTEER RECRUITMENT RECOGNITION SPONSORSHIP OTHER COMMITTEE MEMBERS

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RECRUIT HELP

VOLUNTEERS CURRENTLY WITH YOUR ORGANIZATION NEW VOLUNTEERS WHO CARE ABOUT YOUR MISSION PEOPLE WHO WANT A MEANINGFUL EXPERIENCE

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COLLABORATE TO DECIDE ACTIVITY

VIRTUAL? HAS ENTERTAINMENT VALUE OR NOT? COST TO PRODUCE? HOW TO STAFF? DATE? LOCATION? OTHER?

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SETUP INFRASTRUCTURE TO SUPPORT EVENT

STANDUP PLATFORM TO ACCEPT DONATIONS STANDUP EMAIL PLATFORM STANDUP SOCIAL MEDIA OUTREACH PLAN PLAN RECOGNITION, AND LOTS OF IT ACCOUNTING PLAN REPORTING PLAN

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START RECRUITING ALL CHANNELS (INCLUDING HUMAN P2P RECRUITMENT)

MORE COMMITTEE MEMBERS TO HELP YOU – ALL ALSO FUNDRAISE TEAM CAPTAINS (WHO Will RECRUIT TEAM MEMBERS) – ALL ALSO FUNDRAISE INDIVIDUALS TO FUNDRAISE EVERYONE FUNDRAISES!

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EXECUTE EVENT

VOLUNTEERS WILL RUN EVENT

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ANALYZE RESULTS

REVENUE PARTICIPATION OTHER OUTCOMES PROBLEMS OPPORTUNITIES

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DO IT

AGAIN!

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GET IN TOUCH

with US

katrina@turnkeyp2p.com 800.545.1000

Beth Saladino, Development Director Katrina VanHuss, CEO

bsaladino@cff.org 804.527.1500