PEER TO PEER FUNDRAISING Why, Why Not, How? WHO ARE WE? A little - PowerPoint PPT Presentation

PEER TO PEER FUNDRAISING Why, Why Not, How?

WHO ARE WE? A little bit about your presenters Beth Saladino Katrina VanHuss C E O D E V E L O P M E N T D I R E C T O R Cystic Fibrosis Foundation Turnkey 2

CYSTIC FIBROSIS FOUNDATION 3

TRADITIONAL The relationship is organization and donor FUNDRAISING MODEL ORGANIZATION DONOR 4

PEER TO PEER The relationship is organization, fundraiser, and donor FUNDRAISING MODEL DONOR DONOR ORGANIZATION FUNDRAISER DONOR DONOR 5

WHY? Revenue New Donors New Ways to Engage Volunteers 6

WHY NOT? No Resources Budget/Manpower to Stand Up Budget/Manpower to Maintain Failure = Broken Promises to Constituents No Volunteer Support No Support Within the Organization 7

WHY NOT? EV EVER ER YTHIN HING G SHO HOULD LD BE MA E MADE AS SIM AS IMPL PLE AS AS POS OSSIBLE SIBLE, BUT NOT SIMPL MPLER. AL ALBER T EINSTEI STEIN 8

LESS IS MORE FOR RECOGNITION THE PSYCHOLOGY WHAT PEOPLE DO IS MORE DEPENDENT ON THE CONDITIONS OF P2P UNDER WHICH THEY OPERATE THAN ON THEIR DEMOGRAPHIC ATTRIBUTES FUNDRAISING ASKING FOR FAVORS IS A GREAT THING Summarized to the Point of Ridiculousness SOCIAL VS MARKET RELATIONSHIPS AND INTRINSIC VS EXTRINSIC MOTIVATION 9

RECOGNITION = SURVIVAL

RECOGNITION IS LIKE FOOD

PEOPLE WANT TO BE RECOGNIZED 12

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IT’S ALL ABOUT RELATIONSHIPS

DAYCARE STUDY 15

DAYCARE STUDY 25% Late Pickups 16

DAYCARE STUDY 40% 25% Late Pickups With Fine 17

DAYCARE STUDY 40% 25% 48% After Fine Late Pickups With Fine 18

MARKET VS SOCIAL RELATIONSHIPS How can we explain this? We live in two worlds: one characterized by social exchanges and another characterized by market exchanges

TWO TYPES OF MOTIVATION I N T R I N S I C V S E X T R I N S I C People in social and market relationships experience corresponding types of motivation 20

INSTRINSIC VS EXTRINSIC MOTIVATION 21

INSTRINSIC VS EXTRINSIC MOTIVATION 22

INTRINSIC (SELF) LABELS

STARTING A P2P CAMPAIGN FROM SCRATCH

DEVELOP BUSINESS REQUIREMENTS WHAT DOES THE EFFORT NEED TO DO FOR YOUR ORGANIZATION? REVENUE NEW DONORS NEW VOLUNTEERS ANOTHER WAY TO ENCOURAGE CURRENT VOLUNTEERS OTHER 25

SETUP ONLINE PROJECT MANAGEMENT TOOL TRANSPARENT TO ALL ASSIGNS RESPONSIBILITY ALLOWS TRACKING TO SUCCESS RECORD TO REFINE NEXT YEAR’S EFFORT WHEN DONE 26

DEFINE ROLES FOR VOLUNTEER LEADERS COMMITTEE CHAIRPERSONS SUBCOMMITTEE CHAIRS TEAM CAPTAIN RECRUITMENT LOGISTICS FUNDRAISER AND TEAM NURTURE VOLUNTEER RECRUITMENT RECOGNITION SPONSORSHIP OTHER COMMITTEE MEMBERS 27

RECRUIT HELP VOLUNTEERS CURRENTLY WITH YOUR ORGANIZATION NEW VOLUNTEERS WHO CARE ABOUT YOUR MISSION PEOPLE WHO WANT A MEANINGFUL EXPERIENCE 28

COLLABORATE TO DECIDE ACTIVITY VIRTUAL? HAS ENTERTAINMENT VALUE OR NOT? COST TO PRODUCE? HOW TO STAFF? DATE? LOCATION? OTHER? 29

SETUP INFRASTRUCTURE TO SUPPORT EVENT STANDUP PLATFORM TO ACCEPT DONATIONS STANDUP EMAIL PLATFORM STANDUP SOCIAL MEDIA OUTREACH PLAN PLAN RECOGNITION, AND LOTS OF IT ACCOUNTING PLAN REPORTING PLAN 30

START RECRUITING ALL CHANNELS (INCLUDING HUMAN P2P MORE COMMITTEE MEMBERS TO HELP YOU – ALL ALSO FUNDRAISE RECRUITMENT) TEAM CAPTAINS (WHO Will RECRUIT TEAM MEMBERS) – ALL ALSO FUNDRAISE INDIVIDUALS TO FUNDRAISE EVERYONE FUNDRAISES! 31

EXECUTE EVENT VOLUNTEERS WILL RUN EVENT 32

ANALYZE RESULTS REVENUE PARTICIPATION OTHER OUTCOMES PROBLEMS OPPORTUNITIES 33

DO IT AGAIN! 34

GET IN TOUCH with US Katrina VanHuss, CEO Beth Saladino, Development Director katrina@turnkeyp2p.com bsaladino@cff.org 800.545.1000 804.527.1500 35