Paul ul Griffiths iths, Group Lead, Community Engagement Jason - - PowerPoint PPT Presentation

Matth atthew w Goode de, Head of Marketing Paul ul Griffiths iths, Group Lead, Community Engagement

• Building our routes to market
• Digital

tal strate ategy gy: web, app, social, kiosk and pre-launch campaign

• Interim

rim website ite: subscriptions & compliance (GDPR), personalisation, VIPs and Friends

• f FFHs (loyalty)
• Custome
• mer

r services ices: contact centre, ticketing, mystery shopping

• Audience

ence researc rch: h: consumer and corporate targets being identified

Customer engagement…

Jason Derulo at Bournemouth International Centre

One Bauer Media awards at Copper Box Arena

• Creating a personality that resonates

with the customer

• Audience

ence: old & new – nostalgia through to discovery and memories

• Missi

sion

• n: reinforce the vision and objectives

for FFHs

• Emoti

tion

• n: serious to playful – a personality

that sets FFHs apart

• Guide

delines lines: : logo, colours, uniform, templates, tone of voice, style of delivery, brand and reputation

Branding and visual identity…

Secret Walls artist battles

• Building community relationships

with key stakeholders

• Theatre

atre schools

• ols: The Brit School, Croydon

Youth Theatre Organisation, University College Croydon

• Fairfi

rfiel eld d Yout uth h Theatr tre: local schools involvement

• Key stakehol

eholde ders rs: LBC - Arts Participation, Youth Engagement, Fundraising, Music &

• Arts. Croydon BID

Community engagement…

Fairfield Halls show dining concept - Glasshouse

• Experiences by day and by night
• Conce

cepts pts: grab & go, street food, wood-fired pizzas, craft ale and local beers

• Destina

nation tion: the place to be, eat, hang out – whatever the day of the week or time of day

• VIP experi

rience ences: Themed Hospitality packages linked to show genre

• Custome
• mer-focu
• cuse

sed: service, standards, authentic-styles and taste – all underpinned with sustainability and provenance credentials

Destination hospitality