Packaging with the end in mind Consumer Preferences, Societal Views - - PowerPoint PPT Presentation

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Nov 08, 2023 454 likes •693 views

Packaging with the end in mind Consumer Preferences, Societal Views and Regulatory Developments and Industrys Response Hans van Bochove, Packaged. The 7 th Global Summit VP Public Affairs Europe - Coca-Cola June 25-26, 2018, Amsterdam

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Packaged. The 7th Global Summit June 25-26, 2018, Amsterdam Hans van Bochove, VP Public Affairs Europe - Coca-Cola Chairman, EUROPEN

Packaging with the end in mind

Consumer Preferences, Societal Views and Regulatory Developments and Industry’s Response

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NATIONAL PACKAGING ASSOCIATIONS

EUROPEN MEMBERS

RAW MATERIAL SUPPLIERS PACKAGING USERS / BRAND OWNERS PACKAGING DESIGNERS MANUFACTURERS

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All packaging materials equally important

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1916

FUNCTIONALITY DISTINCTION ATTRACTIVENESS

2018

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&

CONNECTION FUN

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PACKAGING, THE FIRST THING CONSUMERS SEE

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PACKAGING, THE LAST THING CONSUMERS SEE

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Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries

CONSUMERS CARE ABOUT RECYCLING

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STAKEHOLDERS / MEDIA CARE ABOUT LITTER and RECYCLING

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MEDIA CARE ABOUT LITTER and RECYCLING

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POLICY MAKERS CARE ABOUT LITTER and RECYCLING

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Higher Recycling Targets (Plastics) Reuse Internal Market legal base Extended Producer Responsibility Environment legal base Waste Framework Directive Packaging & Packaging Waste Directive

€

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Phase out Single-Use Plastics

(plastic bags bis)

Boost use of recycled content
Pledging (September 30, 2018)
Assessment regulatory / economic incentives
Legislative proposal on SUP (May 28, 2018)
Eco-design

redefining Essential Requirements from the PPWD (2018 onwards)

Guidance on modulation of EPR fees (2019)
Guidance on separate collection and sorting
f plastic waste (2019)
EU ‘Plastics Tax’ in EU MFF

Concretely:

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Significant reduction of certain products, with

national (reuse) targets and economic instruments (Annex, part A)

(Fast) food containers, beverage cups
Ban of certain products (Annex, part B)
Cotton bud sticks, cutlery, plates, straws,

stirrers and balloon sticks

Extended Producer Responsibility for certain

products – packaging, including clean-up costs for marine litter (Annex, part C)

(Fast) food containers, packers, wrappers
Beverage containers, cups and cup lids
Filter cigarettes
Wet wipes, sanitary towels, tampons
Balloons and plastic carrier bags
Specific criteria for plastic beverage bottles
90% collection by 2025 and tethered caps

Concretely:

EU Directive on the reduction of the impact

f certain Single-Use –Plastics on the

Environment

SUP

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W-EUROPE GLOBAL

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C

2

ALMOST HALF OF OUR CARBON FOOTPRINT COMES FROM PACKAGING

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100% by 2025 100% by 2025 50% by 2025 a/o renewable material leverage our brand power RECYCLABILITY COLLECTION USE OF rPET INNOVATION INSPIRE CONSUMERS

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Making of Coca-Cola 'Love Story' https://www.youtube.com/watch?v=tT81G9px3w8 Coca-Cola Infomercial 'Love Story' https://www.youtube.com/watch?v=e8tF9XevVlo

INSPIRING CONSUMERS LEVERAGING BRAND POWER

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INSPIRING CONSUMERS LEVERAGING BRAND POWER

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