Packaging with the end in mind Consumer Preferences, Societal Views - PowerPoint PPT Presentation

Packaging with the end in mind Consumer Preferences, Societal Views and Regulatory Developments and Industry’s Response Hans van Bochove, Packaged. The 7 th Global Summit VP Public Affairs Europe - Coca-Cola June 25-26, 2018, Amsterdam Chairman, EUROPEN

EUROPEN MEMBERS PACKAGING DESIGNERS PACKAGING USERS / RAW MATERIAL MANUFACTURERS BRAND OWNERS SUPPLIERS NATIONAL PACKAGING ASSOCIATIONS

All packaging materials equally important

1916 2018 FUNCTIONALITY DISTINCTION ATTRACTIVENESS

& FUN CONNECTION

PACKAGING, THE FIRST THING CONSUMERS SEE

PACKAGING, THE LAST THING CONSUMERS SEE

Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries CONSUMERS CARE ABOUT RECYCLING

STAKEHOLDERS / MEDIA CARE ABOUT LITTER and RECYCLING

MEDIA CARE ABOUT LITTER and RECYCLING

POLICY MAKERS CARE ABOUT LITTER and RECYCLING

Waste Framework Directive Packaging & € Packaging Waste Extended Directive Producer Responsibility Higher Recycling Targets (Plastics) Environment Reuse legal base Internal Market legal base

Concretely: ● Phase out Single-Use Plastics (plastic bags bis) ● Boost use of recycled content o Pledging (September 30, 2018) o Assessment regulatory / economic incentives ● Legislative proposal on SUP (May 28, 2018) ● Eco-design redefining Essential Requirements from the PPWD (2018 onwards) ● Guidance on modulation of EPR fees (2019) ● Guidance on separate collection and sorting of plastic waste (2019) ● EU ‘Plastics Tax’ in EU MFF

Concretely: EU Directive on the reduction of the impact of certain Single-Use – Plastics on the ● Environment Significant reduction of certain products, with national (reuse) targets and economic instruments (Annex, part A) o (Fast) food containers, beverage cups SUP ● Ban of certain products (Annex, part B) o Cotton bud sticks, cutlery, plates, straws, stirrers and balloon sticks ● Extended Producer Responsibility for certain products – packaging, including clean-up costs for marine litter (Annex, part C) o (Fast) food containers, packers, wrappers o Beverage containers, cups and cup lids o Filter cigarettes o Wet wipes, sanitary towels, tampons o Balloons and plastic carrier bags ● Specific criteria for plastic beverage bottles o 90% collection by 2025 and tethered caps

W-EUROPE GLOBAL

C 2 ALMOST HALF OF OUR CARBON FOOTPRINT COMES FROM PACKAGING

RECYCLABILITY 100% by 2025 COLLECTION 100% by 2025 USE OF rPET 50% by 2025 INNOVATION a/o renewable material INSPIRE CONSUMERS leverage our brand power

INSPIRING CONSUMERS LEVERAGING BRAND POWER Coca-Cola Infomercial 'Love Story' Making of Coca-Cola 'Love Story' https://www.youtube.com/watch?v=e8tF9XevVlo https://www.youtube.com/watch?v=tT81G9px3w8

INSPIRING CONSUMERS LEVERAGING BRAND POWER

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