OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS - - PowerPoint PPT Presentation

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OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS - - PowerPoint PPT Presentation

Apr 02, 2024 686 likes •1.16k views

OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS NATIONAL PROGRAMME Social Media as a Business Created by: Franklin Boateng for The College of Haringey, Enfield and North East London (CONEL) January 2019 This presentation was

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OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS NATIONAL PROGRAMME

Social Media as a Business Created by: Franklin Boateng for The College of Haringey, Enfield and North East London (CONEL) January 2019

This presentation was delivered to creative media learners. The presentation includes examples of the Master Technician's

  • nline presence and the aspects that need to be developed and managed to create an effective online presence. This

presentation could be used by educators who teach within creative industries, business development or entrepreneurial skills.

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FRANKLIN BOATENG SOCIAL MEDIA CONSULTANT AND TRAINER

Computing, Creative and Media Social Media Marketing

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THIS IS ME! 

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Social Media The Introduction

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Think, Think & Think Some more…

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What Are You Selling? A Product? A Brand? A Service? Influence? Information? Image? Yourself?

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Things to think about… 1.What is the product 2.Target Audience 3.Which Social Media you will use

  • 4. Voice and mission
  • 5. Outcomes
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Registering…

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Websites

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ACQUIRING... WEBSITE DOMAINS…

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Attention!

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Tools

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HOW TO MANAGE YOUR DIGITAL STRATEGY?

Monitor – Plan - Act

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HOW TO MANAGE YOUR DIGITAL STRATERGY?

Monitor – Plan - Act

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HOW TO COMBAT NEGATIVE COMMENTS / PRESS

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TAKE IT OFFLINE…

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How Blogs & Articles Increasing Website Traffic.

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CONTENT CONTENT CONTENT

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CONTENT CONTENT CONTENT

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How To Distribute Content…

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Products/services with social media communications.

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CLICK TROUGH RATE

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or

  • advertisement. It is commonly used to

measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.[1][2] Click-through rates for ad campaigns vary

  • tremendously. The very first online display ad

shown for AT&T on the website HotWired in 1994, had a 44% click-through rate.[3] Over time the overall rate users click on webpage banner ads has decreased.

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QUESTIONS?

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SEE YOU NEXT TIME!