OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS - PowerPoint PPT Presentation

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OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS NATIONAL PROGRAMME Social Media as a Business Created by: Franklin Boateng for The College of Haringey, Enfield and North East London (CONEL) January 2019 This presentation was

OUTSTANDING TEACHING, LEARNING AND ASSESSMENT TECHNICAL SKILLS NATIONAL PROGRAMME Social Media as a Business Created by: Franklin Boateng for The College of Haringey, Enfield and North East London (CONEL) January 2019 This presentation was delivered to creative media learners. The presentation includes examples of the Master Technician's online presence and the aspects that need to be developed and managed to create an effective online presence. This presentation could be used by educators who teach within creative industries, business development or entrepreneurial skills.
FRANKLIN BOATENG SOCIAL MEDIA CONSULTANT AND TRAINER Computing, Creative and Media Social Media Marketing
THIS IS ME! 
Social Media The Introduction
Think, Think & Think Some more…
What Are You Selling? A Product? A Brand? A Service? Influence? Information? Image? Yourself?
Things to think about… 1.What is the product 2.Target Audience 3.Which Social Media you will use 4. Voice and mission 5. Outcomes
Registering…
Websites
ACQUIRING... WEBSITE DOMAINS…
Attention!
Tools
HOW TO MANAGE YOUR DIGITAL STRATEGY? Monitor – Plan - Act
HOW TO MANAGE YOUR DIGITAL STRATERGY? Monitor – Plan - Act
HOW TO COMBAT NEGATIVE COMMENTS / PRESS
TAKE IT OFFLINE…
How Blogs & Articles Increasing Website Traffic.
CONTENT CONTENT CONTENT
CONTENT CONTENT CONTENT
How To Distribute Content…
Products/services with social media communications.
CLICK TROUGH RATE Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.[1][2] Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for AT&T on the website HotWired in 1994, had a 44% click-through rate.[3] Over time the overall rate users click on webpage banner ads has decreased.
QUESTIONS?
SEE YOU NEXT TIME!

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