OU OUR REA EACH H OU OUR REA EACH H No1 Malay, Chinese, - - PowerPoint PPT Presentation

OU OUR REA EACH H

OU OUR REA EACH H

No1

Malay, Chinese, English and Tamil

15.8MIL

(78.2% Reach)

Consumers

Peninsular Malaysia

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

MALAY 10.4 MIL WEEKLY CONSUMERS 77.9 % ENGLISH 3.2 MIL WEEKLY CONSUMERS 88.9 % CHINESE 3.0 MIL WEEKLY CONSUMERS 67.3 % TAMIL 1.3 MIL WEEKLY CONSUMERS 79.7 %

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Perlis & Kedah 1,284,000 Kelantan 1,126,000 Terengganu 782,000 Penang 861,000 Perak 1,805,000 Pahang 1,097,000 KL & Selangor 5,248,000 Negeri Sembilan 849,000 Malacca 577,000 Johor 2,184,000

15.8MIL

Consumers

NORTH

3,950,000

SOUTH

2,761,000

EAST COAST

3,004,000

CENTRAL

6,097,000

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Astro Radio reach

Perlis & Kedah 961,000 Kelantan 1,076,000 Terengganu 747,000 Penang 418,000 Perak 1,059,000 Pahang 869,000 KL & Selangor 2,919,000 Negeri Sembilan 523,000 Malacca 350,000 Johor 1,495,000

10.4MIL

Consumers

NORTH

2,438,000

SOUTH

1,845,000

EAST COAST

2,692,000

CENTRAL

3,441,000

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Perlis & Kedah 166,000 Kelantan 37,000 Terengganu 43,000 Penang 276,000 Perak 487,000 Pahang 155,000 KL & Selangor 1,096,000 Negeri Sembilan 181,000 Malacca 143,000 Johor 402,000

3.0MIL

Consumers

NORTH

930,000

SOUTH

545,000

EAST COAST

235,000

CENTRAL

1,276,000

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Perlis & Kedah 229,000 Kelantan 152,000 Terengganu 129,000 Penang 160,000 Perak 379,000 Pahang 182,000 KL & Selangor 1,253,000 Negeri Sembilan 216,000 Malacca 116,000 Johor 379,000

3.2MIL

Consumers

NORTH

769,000

SOUTH

494,000

EAST COAST

463,000

CENTRAL

1,469,000

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Perlis & Kedah 106,000 Kelantan 8,000 Terengganu Penang 84,000 Perak 188,000 Pahang 33,000 KL & Selangor 614,000 Negeri Sembilan 84,000 Malacca 52,000 Johor 126,000

1.3MIL

Consumers

NORTH

378,000

SOUTH

178,000

EAST COAST

42,000

CENTRAL

698,000

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

OU OUR REA EACH H

Cumulative Audience #(‘000)

3,440 2,317 1,414

LISTENERSHIP 6AM – 10AM

2,547 1,746 1,275

LISTENERSHIP 10AM – 1PM

2,498 1,626 1,196

LISTENERSHIP 1PM – 4PM

3,438 2,555 1,426

LISTENERSHIP 4PM – 8PM

2,154 1,451 1,011

LISTENERSHIP 8PM – 12AM

Malay Brands: Weekday Listenership - All People 10+ Weekday listeners (Mon to Fri)/Gegar (Sun to Thu) Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Cumulative Audience #(‘000)

1,356 441

LISTENERSHIP 6AM – 10AM

1,039 323

LISTENERSHIP 10AM – 1PM

830 361

LISTENERSHIP 1PM – 4PM

1,355 427

LISTENERSHIP 4PM – 8PM

789 199

LISTENERSHIP 8PM – 12AM

Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Cumulative Audience #(‘000)

1,028 372 390

LISTENERSHIP 6AM – 10AM

680 217 245

LISTENERSHIP 10AM – 1PM

765 205 245

LISTENERSHIP 1PM – 4PM

1,141 393 352

LISTENERSHIP 4PM – 8PM

758 181 205

LISTENERSHIP 8PM – 12AM

Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Cumulative Audience #(‘000)

Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

LISTENERSHIP 6AM – 10AM

653

LISTENERSHIP 10AM – 1PM

551

LISTENERSHIP 1PM – 4PM

419

LISTENERSHIP 4PM – 8PM

768

LISTENERSHIP 8PM – 12AM

479

OU OUR REA EACH H

47% 55% 30 – 39 Years 21% 17% 72% 40 – 49 Years 14% 19% 16% 16% 69% 7% 11% 53% 12% 57% 20 – 29 Years 67% 53% 11% 20% 57% 10 – 19 Years 20% 20% 25% 27% 50+ Years 9% 14% 17% 31% 4% 7% 31%

6,764 2,430 2,367 4,944 2,746 838 813 716 1,296 (Cume'000)

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

> 3K – 5K HHI 40% 40% 31% ≤ 3K HHI 36% 36% 56% > 5K HHI 24% 24% 13% 33% 30% 34% 23% 26% 24% 44% 44% 42% 24% 24% 40% 25% 16% 41% 50% 60% 19%

6,764 2,430 2,367 4,944 2,746 838 813 716 1,296 (Cume'000)

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

STUDENTS

27% 21% 24% 20% 21% 41% 31% 30% 19%

BLUE COLLAR

24% 26% 32% 20% 24% 17% 13% 9% 27%

OTHER WHITE COLLAR

16% 16% 10% 13% 8% 12% 13% 11% 11%

PMAT’s

(PMEB’s)

14% 14% 7% 20% 21% 20% 34% 34% 13%

OTHERS

19% 23% 27% 28% 26% 10% 10% 16% 30%

6,764 2,430 2,367 4,944 2,746 838 813 716 1,296 (Cume'000)

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

OU OUR REA EACH H

ZAYAN appeals to the modern Muslim community by serving them with contemporary content consisting of the latest fashion, technology, entertainment and

• lifestyle. All the while still holding true to the timeless

creed of their faith

Brand Positioning: #indahdihati Target Audience: 18 – 34 year olds (Modern Muslims) Language: Malay

71,857

Average Monthly Unique Page Views (April 2018)

Page views is the total number of pages viewed. Repeated views of a single page are counted.

45,890

Average Unique Visitors (April 2018)

Unique Visitors is the number of unduplicated (counted only once) visitors to ZAYAN website over the course of specified time period.

WEB STATISTICS

106,365

Social Media Followers*

23.3 Million

Video Views**

584,572

Engagement***

116,285

Total Sessions Streaming (April 2018)

59,806

Total Unique Streaming (April 2018)

SOCIAL MEDIA

(*Source: Total followers on Facebook, Instagram - April 2018 )(** Source: Facebook, Youtube , Instagram – Upto April 2018)(***Source: Facebook – Last 28 Days – 1st-28th April)

Catriona Ross Pelakon wanita yang berhijrah, mendapat hidayah melalui pengalaman yang sangat istimewa. Turut dikurniakan cahaya mata autism dan masih tabah menghadapi dugaan hidup. Sri Mahayuni Seorang gadis muda yang kisahnya di Viralkan kerana dikatakan memiliki personaliti yang tidak bersesuaian dengan kerjayanya iaitu seorang pengawal keselamatan. Mat Dan Seorang pengembara (Backpackers) dari England yang jatuh hati dengan Malaysia dan Islam. Fasih bertutur dalam loghat Terengganu dan kini telah menjadi hos popular di Malaysia. Ustaz Don Terkenal sebagai pendakwah muda yang memiliki karakter yang disenangi golongan remaja. Memberi pendapat yang menarik mengenai kematian vokalis utama Linkin Park. Zarina Zainuddin Pelakon Wanita Veteran yang begitu tabah membesarkan anak autism walau mendapat kecaman dan ujian yang pelbagai. Uncle Kuan Aktivis sosial yang juga dikenali sebagai Uncle Kentang kerana sentiasa memberi sedekah kentang kepada

• rang yang dilanda kesusahan. Beliau

juga memperkenalkan sewa van jenazah dengan harga RM 1.

GOXUAN is a new cool, hip digital-first entertainment brand set to connect and engage with today’s Chinese digital natives through the creation of compelling online content that’s distinctive and sharable.

Brand Positioning: 够Fun (GO FUN) Target Audience: 12 - 24 year olds (Chinese) Language: Mandarin

150,991

Average Monthly Unique Page Views (April 2018)

Page views is the total number of pages viewed. Repeated views of a single page are counted.

110,241

Average Unique Visitors (April 2018)

Unique Visitors is the number of unduplicated (counted only once) visitors to ZAYAN website over the course of specified time period.

WEB STATISTICS

181,000

Social Media Followers*

11.9 Million

Video Views**

1,230,356

Engagement***

61,551

Total Sessions Streaming (April 2018)

19,496

Total Unique Streaming (April 2018)

SOCIAL MEDIA

(*Source: Total followers on Facebook, Instagram - April 2018 )(** Source: Facebook, Youtube , Instagram – uptoApril 2018)(***Source: Facebook – Last 28 Days – 1st-28th April)

GOXUAN College Tournament GOXUAN invaded different colleges and universities for game challenge. Announcers recruited college students to win the Battle Catherine 30 days Dance Challenge Catherine always have problem to dance on stage and she’s taking up challenge from Joe to learn to dance in 30 days - The video shows off her result

• f improvement

Big Bang Dance Cover The Korean Boy group was having their farewell concert in Seoul before the members starting their military service. A dance cover video was produced by GOXUAN announcers to tribute to the most legendary pop group. Top 5 offff – Mirror Mirror in the world.. Joe and Catherine highlighted the 5 fun and related things people always do in front of mirror (Guys admire their reflection 23 times a day, while women glance only 16 times) Go Lepak – Durian Cendol Durian and Cendol are Malaysian’s all time favourite. Will it taste good if Durian mixed into Cendol? Top 5 offff - The annoying couple We all knew some annoying couple and what they do could be super annoying. The vides shows some of the most annoying things couples can do

Monthly Facebook Reach

278.1 MIL

Social Media Fans

63.1MIL

Monthly Page Views

139.4 MIL

Monthly Unique Visitors

30.4 MIL

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 27.7 MIL Social Media Followers: 45.5 MIL

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 1.3M Monthly Page Views: 3.7M Social Media Followers: 6.9M Monthly Facebook Reach: 8.1M Lifestyle & Entertainment Monthly Unique Visitors: 3.7M Monthly Page Views: 16.5M Social Media Followers: 4.8M Monthly Facebook Reach: 5.4M News Monthly Unique Visitors: 1.8M Monthly Page Views: 8.0M Social Media Followers: 4.9M Monthly Facebook Reach: 8.4M Lifestyle & Entertainment Monthly Unique Visitors: 716K Monthly Page Views: 1.5M Social Media Followers: 2.2M Monthly Facebook Reach: 6.2M Lifestyle & Entertainment Monthly Unique Visitors: 220K Monthly Page Views: 6.6M Social Media Followers: 108K Monthly Facebook Reach: 12K Music Streaming Monthly Unique Visitors: 242K Monthly Page Views: 443K Social Media Followers: 1.5M Monthly Facebook Reach: 5.6M Lifestyle & Entertainment Monthly Unique Visitors: 159K Monthly Page Views: 245K Social Media Followers: 344K Monthly Facebook Reach: 786K Fashion Monthly Unique Visitors: 97K Monthly Page Views: 203K Social Media Followers: 103K Monthly Facebook Reach: 761K Automotive

Siakap Keli

Monthly Unique Visitors: 1.0M Monthly Page Views: 6.8M Social Media Followers: 5.8M Monthly Facebook Reach: 114.9M Lifestyle & Entertainment

Saja Kongsi

Monthly Unique Visitors: 76K Monthly Page Views: 113K Social Media Followers: 172K Monthly Facebook Reach: 185K Lifestyle & Entertainment

Monthly Unique Visitors: 27.7 MIL Social Media Followers: 45.5 MIL

Monthly Unique Visitors: 339K Monthly Page Views: 2.4M Social Media Followers: 246K Monthly Facebook Reach: 1.3M Technology Monthly Unique Visitors: 220K Monthly Page Views: 529K Social Media Followers: 105K Monthly Facebook Reach: 4.9M Technology Monthly Unique Visitors: 750K Monthly Page Views: 6.8M Social Media Followers: 392K Monthly Facebook Reach: 10.2M Sports Monthly Unique Visitors: 1.1M Monthly Page Views: 1.9M Social Media Followers: 3.8M Monthly Facebook Reach: 7.9M Religious Monthly Unique Visitors: 311K Monthly Page Views: 684K Social Media Followers: 751K Monthly Facebook Reach: 944K Home & Living Monthly Unique Visitors: 37K Monthly Page Views: 53K Social Media Followers: 106K Monthly Facebook Reach: 6.5M Lifestyle & Entertainment Monthly Unique Visitors: 261K Monthly Page Views: 445K Social Media Followers: 945K Monthly Facebook Reach: 1.3M Fashion Monthly Unique Visitors: 905K Monthly Page Views: 2.1M Social Media Followers: 1.3M Monthly Facebook Reach: 5.5M Parenting Monthly Unique Visitors: 5.7M Monthly Page Views: 46M Social Media Followers: 4.1M Monthly Facebook Reach: 7.3M News Monthly Unique Visitors: 1.6M Monthly Page Views: 11M Social Media Followers: 6.7M Monthly Facebook Reach: 4.8M Lifestyle & Entertainment

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 27.7 MIL Social Media Followers: 45.5 MIL

Monthly Unique Visitors: 21K Monthly Page Views: 27K Social Media Followers: 22K Monthly Facebook Reach: 16K Travel Monthly Unique Visitors: 162K Monthly Page Views: 311K Social Media Followers: 127K Monthly Facebook Reach: 815K Lifestyle & Entertainment Monthly Unique Visitors: 1.6M Monthly Page Views: 6.6M Social Media Followers: 2.8M Monthly Facebook Reach: 6.7M Lifestyle & Entertainment Monthly Unique Visitors: 330K Monthly Page Views: 584K Social Media Followers: 89K Monthly Facebook Reach: 238K Education Monthly Unique Visitors: 90K Monthly Page Views: 253K Social Media Followers: 216K Monthly Facebook Reach: 1.3M Lifestyle & Entertainment Monthly Unique Visitors: 151K Monthly Page Views: 275K Social Media Followers: 318K Monthly Facebook Reach: 504K Lifestyle & Entertainment Monthly Unique Visitors: 273K Monthly Page Views: 459K Social Media Followers: 212K Monthly Facebook Reach: 2.8M Lifestyle & Entertainment Monthly Unique Visitors: 56K Monthly Page Views: 150K Social Media Followers: 1.3M Monthly Facebook Reach: 921K Lifestyle & Entertainment Monthly Unique Visitors: 1.4M Monthly Page Views: 3.1M Social Media Followers: 1,1M Monthly Facebook Reach: 6.5M Lifestyle & Entertainment Monthly Unique Visitors: 464K Monthly Page Views: 986K Social Media Followers: 1.0M Monthly Facebook Reach: 4.9M Lifestyle & Entertainment

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 27.7 MIL Social Media Followers: 45.5 MIL

Monthly Unique Visitors: 904K Monthly Page Views: 1.7M Social Media Followers: 1.3M Monthly Facebook Reach: 5.7M Lifestyle & Entertainment Monthly Unique Visitors: 385K Monthly Page Views: 564K Social Media Followers: 212K Monthly Facebook Reach: 1.6M Lifestyle & Entertainment Monthly Unique Visitors: 356K Monthly Page Views: 875K Social Media Followers: 537K Monthly Facebook Reach: 10.1M Food

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 1.7 MIL Social Media Followers: 2.4 MIL

Monthly Unique Visitors: 591K Monthly Page Views: 2.5M Social Media Followers: 1.3M Monthly Facebook Reach: 5.9M Monthly Unique Visitors: 196K Monthly Page Views: 587K Social Media Followers: 237K Monthly Facebook Reach: 4.5M Monthly Unique Visitors: 668K Monthly Page Views: 2.0M Social Media Followers: 188K Monthly Facebook Reach: 2.7M Lifestyle & Entertainment Lifestyle & Entertainment Lifestyle & Entertainment Fashion Monthly Unique Visitors: 52K Monthly Page Views: 171K Social Media Followers: 77K Monthly Facebook Reach: 137K Monthly Unique Visitors: 61K Monthly Page Views: 88K Social Media Followers: 95K Monthly Facebook Reach: 594K Monthly Unique Visitors: 82K Monthly Page Views: 147K Social Media Followers: 360K Monthly Facebook Reach: 571K Monthly Unique Visitors: 70K Monthly Page Views: 107K Social Media Followers: 178K Monthly Facebook Reach: 5.2M Lifestyle & Entertainment Fashion Lifestyle & Entertainment

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 811 K Social Media Followers: 3.2 MIL

Monthly Unique Visitors: 17K Monthly Page Views: 24K Social Media Followers: 48K Monthly Facebook Reach: 76K Lifestyle & Entertainment Fashion Monthly Unique Visitors: 446K Monthly Page Views: 624K Social Media Followers: 100K Monthly Facebook Reach: 1.6M

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

Monthly Unique Visitors: 220K Monthly Page Views: 565K Social Media Followers: 2.2M Monthly Facebook Reach: 4.3M Lifestyle & Entertainment Monthly Unique Visitors: 66K Monthly Page Views: 206K Social Media Followers: 366K Monthly Facebook Reach: 2.4M Lifestyle & Entertainment Monthly Unique Visitors: 61K Monthly Page Views: 210K Social Media Followers: 531K Monthly Facebook Reach: 2.6M Lifestyle & Entertainment

Monthly Unique Visitors: 175 K Social Media Followers: 2.9 MIL

Monthly Unique Visitors: 111K Monthly Page Views: 272K Social Media Followers: 926K Monthly Facebook Reach: 1.6M Monthly Unique Visitors: 44K Monthly Page Views: 84K Social Media Followers: 2.0M Monthly Facebook Reach: 2.3M Lifestyle & Entertainment Lifestyle & Entertainment

Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter