Organisers Guide for International Horticultural Exhibitions Tips, - - PowerPoint PPT Presentation

organisers guide for international horticultural
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Organisers Guide for International Horticultural Exhibitions Tips, - - PowerPoint PPT Presentation

Organisers Guide for International Horticultural Exhibitions Tips, ideas, critical aspects and best practices Sven Stimac Manuela Dimuccio International Association of Horticultural Producers INTENTION This guide gives organizers the


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International Association of Horticultural Producers

Organisers’ Guide for International Horticultural Exhibitions

Tips, ideas, critical aspects and best practices

Sven Stimac Manuela Dimuccio

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International Association of Horticultural Producers

INTENTION

This guide gives organizers the necessary information to understand the process on how to organise an International Horticultural Exhibition, by providing them with tips, ideas, critical aspects and best practices.

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International Association of Horticultural Producers

TO WHOM?

This book will be a support for Expo

  • rganisers that will guide them to achieve

their goals during the organisation of a specific event

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International Association of Horticultural Producers

OVERVIEW

Management Participants (International, National)

19 Chapters

Motivations and benefits Horticultural Expos Milestones planning BIE approval AIPH approval Planting Commissions Host City/ Host Country Feasibility Project Structure  kick off A1 & A2/B1

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International Association of Horticultural Producers

Recognition – Reporting

Progress Report AIPH A2/B1 Exhibition Regulations AIPH Site Inspection AIPH Reconition Competition Regulations Progress Report AIPH Progress Reporting AIPH BIE Reconition Progress Report BIE Final Report Progress Reporting BIE AIPH Application (Date, Format, …) Idea & Feasibility BIE Application A1 General & Special Regulations A1 A1 A2/B1

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International Association of Horticultural Producers

Regulations

National Law BIE Convention AIPH Regulations General Regulations Special Regulations Competition Regulations AIPH Competition Guidelines BIE Guidelines 4 General Regulations National Law AIPH Regulations General Regulations Competition Regulations

A1 A2/B1

AIPH Competition Guidelines

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International Association of Horticultural Producers

Planning

International Horticultural Exhibition

Architecture Design & Experience Management Quality Management Planting Commission Engineering Permits Construction Maintenance Dismantling Logistics City Development International Gardens National Gardens Regulations & Services Competitions Protocol & VIP Services Cultural Program Art Educational Program B2B program

Event Services

Visitor Services Admission & Gates Facility Management Traffic Security Restaurants & Retail Special Projects Marketing Public Relations Media relations Advertising Preview Activities Official Publications Website & Social Media POS System Advance Ticketsales Call Center Sponsoring Media Partner Licensing Merchan- dising Finance: Budget, Expenditure, Revenue Legal Affairs Contracts Purchasing Human Resources Office Management Expo Asset Sales Liquidation Application & Reporting AIPH & BIE Park Participants Events Operations M&C Sales Program Management

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International Association of Horticultural Producers

Planning

Operations

Info Desk Day program Rental Services Guided Tours Visitor Mobility Disability Services Locker Lost & Found Dogs Complain Management Crowd Management Personnel Fashion Training Onsite Ticket Sales Access Control Accreditation Cleaning Waste- management Landscape Maintenance Technical Services Energie, Water, ICT, … Communi-cation Logistics Mobility Operations & Service Center Parking Signage Public Transport Shuttle Services Traffic Management Security Video Surveillance Medical Services Fire Brigade Emergency / Evacuation First Aid Training Restaurants Retail Attendance Projection Design Day Duty Management Permits Soft Opening Visitor Services Admission & Gates Facility Management Traffic Security Restaurant & Retail Special Projects

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International Association of Horticultural Producers

Invitation Process

Invitation Invitation National Day / Trade Missions Invitation Phase ( 2 ½ years) Organisation, Information & Network Phase (2 years) Construction Phase (6-9 months) Intl Planning Meeting I Opening Intl Planning Meeting II Intl Planning Meeting III Expo Phase Closing

  • Establish organisation
  • Concept development
  • Coordinate invitation

process with the government

  • Information material
  • Inform embassies of the host
  • Visit and inform embassies of

the participants

  • Verification that the invitation

has arrived

  • Visit potential participants
  • International information day (2x)
  • Participation agreements
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International Association of Horticultural Producers

National Day

11:00 Welcoming guests and signing guestbook 11:45 Opening National Day (in public)

  • Flag ceremony and national anthems
  • Speeches
  • - Mayor
  • - Commissioner General
  • - Representative of the participating country
  • - Cultural performance

12:30 Lunch 14:00 Visit host country pavilion 14:00 Cultural performance 14:30 Visit Expo site & pavilion of the Country 15:00 B2B Program 17:00 Press Conference

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International Association of Horticultural Producers

BEST PRACTICES

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International Association of Horticultural Producers

Floriade 2012 Experience Concept

Staging experiences is not about entertaining; it is about engaging them by using the 4 E-Structure of J. Pine and J. Gilmore Escape Education Entertainment Esthetic

9.9

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International Association of Horticultural Producers

THANK YOU

Manuela Dimuccio manuela.dimuccio@aiph.org Sven Stimac sst@friendsandfriends.de