Oregon Partnership exists to end substance abuse and suicide. - - PowerPoint PPT Presentation

TOM PARKER Communications Director DONNA LIBEMDAY Education Director Director Director

Oregon Partnership exists to end substance abuse and suicide. www.orpartnership.org

OREGON MEDICAL ASSOCIATION ALLIANCE

LEANNA LINDQUIST Event Coordinator

Oregon RX Take Back Oregon RX Take Back

• Overview & Timeline
• Key Partners

R & G id li

• Resources & Guidelines
• Community Organizing
• Community Organizing
• Media Effort

Media Effort

• Response

p

Overview Overview

COORDINATED BY:

• Oregon Partnership
• Community Action
• Community Action

to Reduce Substance Abuse (CARSA) Th O M di l

• The Oregon Medical

Association Alliance

Timeline Timeline

• 9 months
• Key partners/champion
• 6 Months
• 6 Months
• Detailed research
• Guidelines written
• Media contacts
• 3 Months
• Website
• Flyers created
• Sites Identified

Key Partners Key Partners

• Secure Law Enforcement
• Onsite to take possession of

all controlled substances

• DEA Form 106 – waiver to

participate

• State Board of Pharmacy

D t t f

• Department of

Environmental Quality Q y

Key Partners Key Partners

Association of Clean Water Agencies Water Agencies

• Flushing unwanted

d h h ld drugs: at households, hospice, palliative care id d l providers and long term care facilities - are one d h way drugs reach wastewater treatment l plants

Covanta

OBSTACLES: OUTCOMES: OBSTACLES: OUTCOMES:

• Covanta would accept
• Asked for waiver from
• nly controlled

substances for i i ti national headquarters

• DEQ intervened

W d t bli i incineration.

• Without a way to

incinerate, law

• We agreed to publicize-

RX from individual households only incinerate, law enforcement could not participate. households only

• Covanta now offering

free destruction of household pharmaceuticals

Resources Resources

www.orpartnership.org

Guidelines Guidelines

• Who, What, When,

Where, Why and….

• HOW
• Sites

Sites

• Volunteers
• Publicity

Publicity

• Disposal

Community Organizing y g g

• Going Viral
• DFC grantees
• OMAA affiliates
• Board of Pharmacy
• Clean Water Agencies
• Clean Water Agencies
• City Government
• Law Enforcement

Media Effort Media Effort

Media Affiliate Media Affiliate

• Partner with TV

and Radio Stations to get S a o s o ge the word out

• Get a member of

the media on the media on your board!

Media Effort: Media Effort:

Local News Special Report Local News Special Report

Pitch Story Ideas Pitch Story Ideas

– Rx Drug Abuse – Surprising Facts about where they’re getting y g g Rx Drugs: Parents/GP Medicine Chest Medicine Chest – Doctor shopping – Teens and Experts from Youthline from Youthline

Media Outreach Media Outreach

• Press Releases

d i d – Lead Time-30 days, 2 weeks, week of event day of event event, day of event

• Media Advisories

Photo Ops – Photo Ops – Interview Availability Availability – Social Media – Website Website

Advertising Support Advertising Support

Oregonian Oregonian Newspaper Ad

• Daily readership:

561 600 561,600

• Market Area:
• Market Area:

658,300

Media Effort Recap: Media Effort Recap:

• Get a media partner
• Get a media partner
• Get media person on your board

p y

• Pitch story ideas
• Use lead time!

Locations Locations

• Police stations
• City halls
• New car dealer
• Malls
• Senior Centers

Event Response p

f d d d

• 2 Tons of unwanted meds removed
• 2,386+ households participated.

,386

• use o ds pa t c pated.
• Increased awareness about Rx abuse.
• Participants educated about safer storage

and disposal of meds in the home. p

• Dangerous meds kept out of waterways

I d i i f OP OMA

• Increased recognition of OP, OMA

Alliance and our community partners.

Questions Questions

TOM PARKER DONNA LIBEMDAY LEANNA LINDQUIST dlibemday@orpartnership.org tparker@orpartnership.org leannalind@aol.com