SLIDE 1
UTAHMEDIAGROUP.COM
Email Strategy
SHOP NOW DIGITAL
OPTIMISM & OPPORTUNITIES Email Strategy SHOP NOW DIGITAL - - PowerPoint PPT Presentation
OPTIMISM & OPPORTUNITIES Email Strategy SHOP NOW DIGITAL - - PowerPoint PPT Presentation
OPTIMISM & OPPORTUNITIES Email Strategy SHOP NOW DIGITAL UTAHMEDIAGROUP.COM After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue. Tom Klein, CMO,
SLIDE 2
SLIDE 3
“After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue.”
— Tom Klein, CMO, Mailchimp
SLIDE 4 FACEBOOK
Social Media
SLIDE 5 FACEBOOK
Facebook Post
Share your voice with your customers regularly
Facebook Live
Live stream your business
Facebook/Instagram Ads
High exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
UTAHMEDIAGROUP.COM
Social Media
SLIDE 6 FACEBOOK
Facebook Post
Share your voice with your customers regularly
Facebook Live
Live stream your business
Facebook/Instagram Ads
High exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
UTAHMEDIAGROUP.COM
Social Media
SLIDE 7
DEMO
SLIDE 8
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
Here’s why Facebook ads will make your business extremely successful in 2016. — Inc.
SLIDE 9
UTAHMEDIAGROUP.COM
Inc.
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
- 1. People Spend a Ridiculous Amount of Time on Social Media
The average person spends 28 percent of his or her time online on social networks--or 1.72 hours per day.
- 2. Over 1 Billion Users Served
According to the latest fjgures released by Facebook, 1.55 billion people log
- nto Facebook every month and 1.39 billion visit via mobile.
- 3. Facebook Organic Reach Is Pretty Much Dead
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
SLIDE 10
UTAHMEDIAGROUP.COM
Inc.
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
- 4. Highly Scalable Content Promotion
Remember, engagement snowballs as you go on social media.
- 5. Targeting is Amazing
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. · Tap into recent purchase behavior. · Get creative with life-event targeting. · Use custom audiences to nurture leads and build loyalty. · Create audiences that look like your own targets (“lookalike audiences”). · Layer targeting options to get super granular with your targeting.
SLIDE 11
UTAHMEDIAGROUP.COM
Inc.
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
- 6. Remarketing = Incredibly Powerful
Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app,
- r given you their email address. People will see these ads when they visit or
shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
- 7. Turn Visitors Into Leads and Customers
To achieve this, you’ll want to tag visitors who come to your site with a cookie.
Now you can start applying behavioral and demographic fjlters on your audience to target your Facebook Ads to a narrow group
- f people who are interested in your stufg (behavioral and interest targeting), who recently checked out your stufg (retargeting),
and who can afgord to buy your stufg (demographic targeting).
SLIDE 12
UTAHMEDIAGROUP.COM
Inc.
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
- 8. Call Buttons Are Game Changers
As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity. Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers.
- 9. Tools Make Managing Ads Super Easy
SLIDE 13
Custom Email Blast
Your custom-branded email
Search Engine Optimization
Be seen by Google and more
Microsite Development
Lead generation pages to build your customer database
Website Development
Customize or upgrade your website for better results
Search Engine Marketing
Pay-per click, Display ads, Pixels
Video/Motion Graphics
Tell the story about your business
Pandora + Digital Ads
In 15/30 seconds, reach thousands and talk about your business
Podcast
Let’s talk about your business
Facebook Post
Share your voice with your customers regularly
Facebook Live
Live stream your business
Facebook/Instagram Ads
High exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
Shared Email Blast
Have a presence in the weekly Shop Now email that reaches more than 170k inboxes
Content Creation
Blog writing, eBooks, White Papers, Press Releases
Strategy
Research and strategy to optimize your marketing campaigns
UTAHMEDIAGROUP.COM
Agency Services
SOLUTIONS THAT WORK
SLIDE 14
Custom Email Blast
Your custom-branded email
Search Engine Optimization
Be seen by Google and more
Microsite Development
Lead generation pages to build your customer database
Website Development
Customize or upgrade your website for better results
Search Engine Marketing
Pay-per click, Display ads, Pixels
Video/Motion Graphics
Tell the story about your business
Pandora + Digital Ads
In 15/30 seconds, reach thousands and talk about your business
Podcast
Let’s talk about your business
Facebook Post
Share your voice with your customers regularly
Facebook Live
Live stream your business
Facebook/Instagram Ads
High exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
Shared Email Blast
Have a presence in the weekly Shop Now email that reaches more than 170k inboxes
Content Creation
Blog writing, eBooks, White Papers, Press Releases
Strategy
Research and strategy to optimize your marketing campaigns
UTAHMEDIAGROUP.COM
Agency Services
SOLUTIONS THAT WORK
SOCIAL MEDIA EMAIL CONTENT/STRATEGY WEB MULTIMEDIA
SLIDE 15