Opportunities in Online & Mobile Payments for Startups - - PowerPoint PPT Presentation
Opportunities in Online & Mobile Payments for Startups - - PowerPoint PPT Presentation
Opportunities in Online & Mobile Payments for Startups Population CELLPHONE SUBSCRIBERS bank accounts (?) mobile wallets debit cards CREDIT cards 3G/4G USERS INTERNET USERS POINT OF SALE TERMINALS remittances MOBILE AGENTS
Population
CELLPHONE SUBSCRIBERS
bank accounts (?)
mobile wallets
debit cards
CREDIT cards
3G/4G USERS
INTERNET USERS
POINT OF SALE TERMINALS
remittances
MOBILE AGENTS
POPULATION UNDER 30
mobile transactions per day
NUMBER OF ONLINE SHOPS
cash on delivery
WHERE IS THE OPPORTUNITY YOU ASK?
The Opportunity Framework
POS Acquiring (Existing Cards) Remittance Payout Network Online Merchant Account (VISA/ MC) Online Merchant Account (Debit Card) Mobile Wallet KYC Services Person to Person Transfers (Online/ Offline) Mobile Top Ups Bill Payment 3rd Party Apps (Cinema Ticket) Etc eCommerce Store 3rd Party Branchless Banking POPs Personal Finance Apps Banking & Utility Data Interfaces Micro Payments Loyalty Card Management 3rd Party Owned ATM Network Vending Machines Government Payments Crowd Funding
Mobile Remote Deposit Capture
Bitcoin Wallets & Apps
Open Financial Exchange (OFX)
Apps Bank OFX
Personal Finance Manager (PFM)
Make Wrappers
So Apps can look beautiful
Improve the UI & UX (if possible)
Taking existing 1996 design and improving it
Start with the Contact Form (if you have to work on this to get in)
Payment Blueprint
The fintech challenge should be open for all
What would the agnostic wallet look like?
Well it would be….
The wallet can be accessed from…
Phone Tablet Computer
It doesn’t matter…
What Bank You Use…
It doesn’t matter…
What Phone You Have
It doesn’t matter…
Which Mobile Company You Use
You will be able to pay
Merchants…
You will be able to pay
People..
You will be able to pay
Online..
You will be able to
Load money on to your wallet (via IBFT)
You will be able to
Load money on to your wallet (via Cash)
You will be able to
Load money on to your wallet (via Credit Card)
You will be able to
Load money on to your wallet (via Phone Balance)
You will be able to
Load money on to your wallet (via Remittances)
You will be able to
Load money on to your wallet (even with say Payoneer)
Sample Transaction Set
Emerging Payment Protocols
Architect Robust APIs
Multi-Code Solutions
Courtesy of stripe.com
Understand how OAuth works
http://oauth.net/
Easy Sign-up! Keep It Simple
Make KYC a snap!
Don’t Forget Recurring Payments
Implement 2FA (Two Factor Authentication)
Google Authenticator (Free) & Authy
Don’t Ignore the Pay by QR Code
Look at KuaPay: https://kuapay.com/
Think about issuance with your product
Pre-Paid is a Huge Market. Improvise on the offering
Accurately Model Your Market.
Data Drives Decisions: Conduct Surveys!
Incorporate feedback. Listen to your potential clients.
Make sure you are chasing a problem!
For which you have a solution
Same Product: Multiple Offering
The culture is diverse; the marketplace is diverse and your product should be too.
Off-The-Shelf Solution?
Why not! There is no law preventing you from buying an off-the-shelf solution to implement.
Put up a kick-ass website
Your Help Desk should be Awesome!
Check out ZenDesk (I love it)
Your Social Media Strategy should be stellar
Check out Xpress Money: https://twitter.com/Xpress_Money
Make your product with lots of love.
Be passionate about your offering
Lastly…
“The key to success in mobile payments is eliminating friction. The less information a consumer needs to manually enter at the time of checkout – whether that be a credit card number, billing address, or even username and password as login credentials – the more likely they are to complete the transaction.”