Online Surveys Americans Continue to Drop Their Landline Phones By - - PowerPoint PPT Presentation

www.McLaughlinonline.com Online Surveys

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“Americans are increasingly giving up their landline telephones, a new government study shows, underscoring the radical changes in people’s communication preferences as well as the challenges those habits present to pollsters. The new figures, from the National Center for Health Statistics, show 43.1 percent of adults live in wireless-only homes. Combined with another 2.4 percent who are phoneless, more than 45 percent of adult Americans live without landlines.”

http://www.nationaljournal.com/hotline-on-call/americans-continue-to-drop-their-landline-phones-20131218

Americans continue to ditch their landline phones in favor of mobile devices.(AFP/Getty Images)

Americans Continue to Drop Their Landline Phones

By Steven Shepard

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Of all the personal telephone calls that you receive, that is calls not related to your job, do you… ONLY use a cell phone, MOSTLY use a cell phone, Use a cell phone and a landline equally, MOSTLY use a landline phone or ONLY use a landline phone?

15 31 25 28 19 9 1 46 5 10 15 20 25 30 35 40 45 50

USE CELL PHONE MORE Cell Phone Only Mosty Cell Phone USE BOTH EQUALLY USE LANDLINE MORE Mostly Use Landline Only Use a Landline Ref.

National Post-Elect November 2014

7 in 10 Voters Use Cell Phones Equally or More Than Landlines

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From the following list, what social networks do you use MOST?

66 39 17 3 2 2 1 2 20 4 7 3 10 20 30 40 50 60 70

USE Facebook Google+ Linkedin Twitter Pinterest Instagram Other On Internet/No Social No Internet No Computer Refused

Almost 9 in 10 Voters are on the Internet

National Post-Elect November 2014

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Benefits of Online Polling:

• Easier to contact more voters online than via phone.
• More accurate than full IVR surveys that by federal

law cannot call cell only voters.

• Eliminates need for expensive costs for live

interviewers calling landlines and cells.

• Faster turnaround
• Larger samples and subcells within the poll for

greater accuracy.

• Due to the private nature of taking a survey online,

voters are more likely to respond truthfully to questions, decreasing undecided answers and non- responses, which are more likely to occur when they're speaking to live interviewers.

• Voters will be able to take their time and not be

rushed by interviewer to move on to the next question, they can go at their own pace.

• Online format allows actual online testing in real

time of broadcast, digital, and audio ads and visual concepts for direct mail to targeted voter segments

• Enables campaign to get surveys done when voter

phones are saturated by landline and cell calls that reduce phone productivity as refusal rates by phone increase.

• We have state of the art software that gets through

spam filters.

• Allows the campaign to strategically respond in real

time daily or hourly digitally through email, texts and social media based upon survey results.

• Survey results can be added to voter records in the

campaign's voter database for predicting future vote and GOTV efforts.

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• 1. October 24 Online survey of 1627 voters in Virginia's 10th Congressional District

forecasts Barbara Comstock winning by 15 points. Comstock wins on November 4th 56% to 40%.

• 2. October 24 Online survey of 753 voters in New York’s First Congressional District

forecasts Lee Zeldin winning by 11 points. Zeldin wins on November 4th 55% to 45%.

Successful November 2014 McLaughlinonline Voter Surveys Tests

Actual Results

Polling By:

31 23 37 40 33 52 56 46 44 46 3 6 7 5 31 7 17 17

10 20 30 40 50 60

May 23rd, 2014 September 15th, 2014 October 20th, 2014 October 24th, 2014 Election Day

John Foust Barbara Comstock Other Undecided

Online Survey

Election Day Actual Results

General Election For Congress

45 55 9 47 49 40 36 42 44 51 49 42 36 47 39 13 16 15 16 9

10 20 30 40 50 60

August 22, 2013 March 13, 2014 July 20, 2014 September 12, 2014 October 9, 2014 October 24, 2014 November 4, 2014

Tim Bishop Lee Zeldin Undecided Online Survey 8

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For more information about McLaughlinonline Surveys and other services contact: John McLaughlin john@mclaughlinonline.com Or, Keith Zeig kzeig@mclaughlinonline.com Phone: 845-365-2000 www.mclaughlinonline.com