... of driver behavior (The importance of empowerimng the drivers - - PowerPoint PPT Presentation

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... of driver behavior (The importance of empowerimng the drivers - - PowerPoint PPT Presentation

From tradiotional ITS to other ways... Hanfried Albrecht, AlbrechtConsult (DE) ... of driver behavior (The importance of empowerimng the drivers in Traffic Management) 20-11-18 1 Situation today TMS - Traffic Management Services,


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20-11-18 1

From tradiotional ITS to other ways...

Hanfried Albrecht, AlbrechtConsult (DE)

... of driver behavior

(The importance of empowerimng the drivers in Traffic Management)

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Utrecht, 14 and 15 November

TMS - Traffic Management Services, traditionally a domain of public road operators

  • Traffic management is a term invented and shaped by public road operators.
  • The aim of road operators is to influence drivers by means of ITS, a bundle of traffic regulation, traffic control, traffic

guidance and traffic information measures, in such a way that they align their behaviour with the politically driven

  • bjectives of public road operators.

TIS - Traffic Information Services, more and more business case for private companies

  • Traffic management including traffic information worked well, until - driven by the technological development of the

internet and new end-user devices – “new players” appeared on the market

  • They challenged the monopoly of public road operators, developing navigation and traffic information in general as a

business case, driven primarily by their own economic objectives

  • The aim of these “new players” is to give end-users access to ITS information claiming to enable them to make their own

personal ITS decisions safely, reliably, quickly and effectively. CAD - Automated and connected driving, bringer of salvation on the horizon?

  • The situation described above is currently being tackled by disruptive developments from a completely different angle,

namely the development of connected and automated driving, which is trying to find entirely new ways of coping with the ever-increasing problems of maintaining citizens' mobility

  • High expectations are attached to the introduction of CAD. First and foremost more safety and less environmental

impact, but ultimately also greater convenience for the user and new business models for private service providers.

Situation today…

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Utrecht, 14 and 15 November

Influencers…

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Freedom

  • f the driver

to „behave“

Driver Wishes, Duties, Habits Personal decisions Public Road

  • perator

Policy Traffic control Route Guidance Traffic Information Traffic information Navigation Private Service Provider

Innovative Services Artificial Intelligence

Taking Control

  • f the vehicle

Automated & Connected Driving Incentive Measures

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Utrecht, 14 and 15 November

  • Drivers today are exposed to a multitude of influences and will be even more in the future.
  • In my personal opinion, the traffic management measures of the public road operators and the navigation

systems of the private service providers are still the influencers that decisively determine the behavior of a driver.

  • With advancing technological development, display systems in public streets (VMS, Traffic Lights,...) will lose their

importance and at the end of the day may disappear completely from the streetscape.

  • The approach of automated and networked driving is associated with the demand that the vehicle, or its artificial

intelligence, takes control of the vehicle to a large extent and relieves the driver of a large number of decisions.

  • However, the question will always remain to be how the right balance between political objectives and

personal benefit can be achieved, by what technological means it can best be realized and what role private service providers will play.

My conclusions…

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Driver Wishes, Duties, Habits Public Road

  • perator

Policy Private Service Provider Balance