SLIDE 1
Norway Workshop
Utrecht 19th September 2017
Photo: Foap
Photo: voss/Foap/Visitnorway.com
Market on the Move
Netherlands & Belgium
Trends Development Area of opportunity
Source: Key figures for Norwegian travel and tourism 2016
Norway Workshop Utrecht 19th September 2017 Photo: Foap - - PowerPoint PPT Presentation
Norway Workshop Utrecht 19th September 2017 Photo: Foap - - PowerPoint PPT Presentation
Norway Workshop Utrecht 19th September 2017 Photo: Foap Netherlands & Belgium Trends Development Area of opportunity Market on the Move Source: Key figures for Norwegian travel and tourism 2016 Photo: voss/Foap/Visitnorway.com Lofoten
SLIDE 2
SLIDE 3
Lofoten
Dutch-speaking Belgium
- Growing interest
- Brussel and Antwerpen top 10 on visitnorway.nl
- 2017 +4 tour operators/agencies (that we know of)
- Press, travel trade, now including marketing activities
Not the same amount of data as NL What do we know
- Guestnights and type accommodation
- Regions
SLIDE 4
The Dutch traveler 2016
Travel party: 2,6 29% travel with kids 55% first time in Norway 62% traveled on a round trip 15,2 days pr trip 49% booked a packaged trip
to Norway
Car/camper is main
transportation, 61%
Flights, 20%
20% increase so far in 2017
Ferry 17%
UK 47% France 45% US 43% Spain 42% Italy 43% Switzerland 42% Germany 34%
SLIDE 5
Bryggen, Bergen
…traveled to
100000 200000 300000
Fjord Norway Eastern Norway South Norway North Norway Trøndelag
Potential for growth in south
and north
SLIDE 6
50000 100000 150000 200000 250000 300000
Camping Hotel Cabin Hostel
Netherlands Belgium
…stayed in
2015-2016
NL 20% increase hotels and cabins BE 8% increase hotels
m_dickson/Foap/Visitnorway.com
SLIDE 7
Oslo Vinterpark
…grew in numbers for winter and off-season
- Growth in all months
- Good economy – shorter stays and more trips
- Increase in products and availability all over Norway
SLIDE 8
Photo: Knut Aage Dahl/Visitnorway.com
…spent money
- Pr holiday pr travel party 50.280 NOK
- Pr holiday pr person 19.145 NOK
- Daily expenditure pr person 1250 NOK
(est. 800 NOK in 2015!)
SLIDE 9
The markets are on the move
- Steady economy
- Shorter stays, more trips pr year
- Younger travel more
- Increased use of flights
- Incresed use of hotels and cabins
- (Increase in guest nights to
Norway)
- Increased expenditure in Norway:
– Flights – Travel without car – More boutique and higher quality on accommodation – Organized experiences
- Growth in younger travelers
- and we expect
VisitOSLO/Tord Baklund
SLIDE 10
Trolltunga
Reasons to go
- Nature is a leading reason to go
- …but definately not the only reason!
SLIDE 11
Segmentation survey 2017
9% 12% 8% 7% 8% 26% 7% 19% 3% 3% 5% 11% 8% 13% 11% 12% 8% 10% 8% 10% 13% 14% 10% 3% 14% 11% 12% 3% 8% 6% 19% 10% 9% 12% 3% 13% 17% 12% 8% 8% 12% 12% 13% 21% 10% 17% 9% 8% 7% 16% 15% 11% 7% 7% 8% 12% 11% 12% 13% 14% 4% 12% 11% 8% 21% 9% 15% 13% 11% 18% 18% 4% 14% 14% 22% 19% 14% 12% 24% 11% 5% 7% 23% 16% 13% 6% 8% 10% 9% 9% 10% 9% 10% 8% 10% 7% 11% 5% 9%
Global US UK Denmark Sweden China Spain Italy Netherlands France Germany PLAYFUL LIBERATON SOCIAL IMMERSION SHARING & CARING ESCAPE CONTROL BROADENING MY CULTURAL HORIZON EXPLORING THE WORLD OF NATURAL BEAUTY ROMANTIC LUXURY ENERGY
Share of overnight stays: The segment volume is derived from the number of overnight stays on each occasion. The figures on the slide shows the share of overnight stays on all holidays.
SLIDE 12
Heddal Stave Church, Telemark
Icons of the past
- Setesdalbanen - vintage railway
- Lindesnes Lighthouse
- Wooden boat & tall ship culture
- Old town Kristiansand
Architecture and design History, heritage, landmarks
SLIDE 13
Art & City
SLIDE 14
Maaemo, Oslo
Flavours inspired by mother earth
- Maaemo - 3 Michelin Star Restaurant
- Craft brewery movement
- Traditional and contemporary cuisine
Local experiences & food
SLIDE 15
Gudbrandsdalen
- Nature is the frame – culture, history, local food, art,
design and the everyday life is the substance!
- Experiences in Nature
Photo: Bård Gundersen/Peer Gynt as
SLIDE 16
Segment survey 2017
The Dutch have the same emotional and functional association to Norway as in 2011. BUT Norway’s personality has evolved. Norway is seen as more relaxed, daring, authentic and friendly than in 2011.
Top 5 emotional benefits
- 1. Allows me to discover new and interesting places
- 2. Gives me rich experiences
- 3. Helps me to escape from my hectic daily life
- 4. Allows me to broaden my horizon
- 5. Enriches my view on the world
Top 5 destination characteristics
- 1. Has beautiful nature
- 2. Has unspoiled nature
- 3. Has quiet environments
- 4. Is not too warm
- 5. Allows me to be physical active
Top 5 personality items
- 1. Active
- 2. Adventurous
- 3. Peaceful
- 4. Relaxed
- 5. Daring, Authentic and Friendly
SLIDE 17