Niue Visitor Survey April September 2019 Public Presentation, Niue - - PowerPoint PPT Presentation
Niue Visitor Survey April September 2019 Public Presentation, Niue Tourism Office, Alofi, November 27, 2019 DSS / PACIFIC TOURISM DATA INITIATIVE US DoI/YVB 2014-> Yap World Bank/IFC 2016-> MFAT 2017-> SG/MFAT 2018->
April – September 2019 Public Presentation, Niue Tourism Office, Alofi, November 27, 2019
Yap
NZ/Cooks Govt 2006; 2012 -> WB/IFC 2014 > MFAT 2017 -> US DoI/YVB 2014-> World Bank/IFC 2016-> SG/MFAT 2018-> MFAT 2017-> MFAT 2017->
IVS
BCI CAS
DSS
Visitor Survey: Stats, Immig, NTO
Business Confidence Index/Survey: Chamber of Comm., Sector Orgs, Stats, NTO Community Awareness/Attitudes Survey: Village Councils, NTO
Total number of emails sent: 2,985 Total number of responses: 1,076 Spend: Responses cover a total of 1,925 adults and 255 children
CONVERSION RATE OF 36.0%
458 988 569 1076 1384 2658 1700 2985 500 1000 1500 2000 2500 3000 3500
10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
Respondents Number of responses Total number of valid emails sent 33.1% 37.2% 33.5% 36.0% 31.0% 32.0% 33.0% 34.0% 35.0% 36.0% 37.0% 38.0%
10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
Conversion rate (Total 2 years 3,091)
Age, gender, education, country of origin, income, purpose of visit, travelling companions, number of previous visits, length of stay, type of accommodation, transport used, information sources, and purchasing behaviour
87 6 2 1 1 3 10 20 30 40 50 60 70 80 90 100 New Zealand Australia North America Europe Asia Other Pacific Share of visitors (%)
80 11 2 2 1 3 88 7 1 2 1 1 79 11 4 3 2 1 87 6 1 2 1 3 10 20 30 40 50 60 70 80 90 100 New Zealand Australia Europe North America Asia Other Pacific Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
Auckland, Wellington, Waikato, Canterbury, and Northland make up 81% of all New Zealand visitor arrivals Waikato 8% Wellington 12% Auckland 44% Canterbury 10% Northland 7%
New South Wales, Queensland and Victoria make up 82% of all Australian visitor arrivals
Australian Capital Territory 5% Western Australia 10% New South Wales 36% Queensland 22% Victoria 24% Tasmania 2%
Age Distribution
Highest qualification
71% Tertiary qualification 22% High school qualification 4% No formal qualification 3% Other
Annual household income (NZ$)
15% Under $50,000 33% $50,001 - $100,000 26% $100,001 - $150,000 16% $150,001 - $200,000 5% $200,001 - $250,000 6% Over $250,001
Note: Numbers may not sum to 100% due to rounding.
15 15 18 26 20 6 10 20 30 18-29 30-39 40-49 50-59 60-69 70+ Share of visitors (%) Average 2019 HS $126,000 (2018 HS $122,000)
Main Purpose of Visit Travel Companions* Number of Companions
68% Partner/Spouse
88% of visitors travelled to Niue with others, 12% by themselves 76% Holiday 6% Visiting friends or relatives 38% Family group 21% Friends 9% Business or conference 3% Special event- cultural
….of the visitors who travelled to Niue with companions:
*: Multiple responses, therefore total does not add up to 100%.
45 11 14 5 5 20
10 20 30 40 50 1 2 3 4 5 6 and more Share of visitors (%)
60 14 11 4 80 6 7 2 65 16 7 2 76 6 9 1 10 20 30 40 50 60 70 80 90 Holiday Visiting friends or relatives Business or conference Attending a wedding Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
69% First time 19% 2 or 3 times 6% 4 or 5 times 6% 5+ times
Note: Numbers may not sum to 100% due to rounding.
70 18 6 6 56 27 7 10 69 18 6 7 10 20 30 40 50 60 70 80 First time 2 or 3 times 4 or 5 times 5+ times Share of visitors (%) New Zealand visitors Australian visitors Other visitors
62 15 10 13 71 17 6 6 62 19 8 11 69 19 6 6 10 20 30 40 50 60 70 80 First time 2 or 3 times 4 or 5 times 5+ times Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
Note: 31+ days as outliners were removed for analysis.
Overall New Zealand Australia Other markets Holiday visitors Non-holiday visitors Business visitors VFR visitors Mean (Nights)
8.0 7.9 9.4 7.5 8.0 8.2 6.5 10.2
9.2 8.2 8.0 8.0 7.4 7.6 7.8 8.0 8.2 8.4 8.6 8.8 9.0 9.2 9.4 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Nights
87 10 3 10 20 30 40 50 60 70 80 90 100 Commercial accommodation (hotels, backpackers, Airbnb, self- contained accommodation, holiday homes) Private accommodation (staying with friends and family) Both private accommodation and commercial accommodation Share of visitors (%)
For 94% of visitors, Niue is the sole destination for their trip.
For 6% of visitors Niue was part
(2018 HS 8%)
76% New Zealand 27% Other Pacific Countries 6% Australia 2% North America 2% Asia
Note: Multiple responses, therefore total does not add up to 100%.
Note: Multiple responses, therefore total does not add up to 100%.
3 5 7 7 8 9 10 11 11 12 15 28 58 10 20 30 40 50 60 70 Travel books (e.g. Lonely Planet) Television or radio programmes General travel websites (e.g. TripAdvisor) Social media (Facebook, Twitter etc) Travel agent/agency brochures Other The Air New Zealand website (www.airnewzealand.co.nz) Colleagues and business networks Web search engines (e.g. Google) Magazine and newspaper articles The official Niue travel website (www.niueisland.com) Previous visits Friends/family Share of visitors (%)
7 5 9 7 18 7 18 5 14 8 12 19 42 3 6 7 7 7 9 10 11 11 13 16 26 61 10 20 30 40 50 60 70 Travel books (e.g. Lonely Planet) Television or radio programmes General travel websites (e.g. TripAdvisor) Social media (Facebook, Twitter etc) Other Travel agent/agency brochures Colleagues and business networks The Air New Zealand website (www.airnewzealand.co.nz) Web search engines (e.g. Google) Magazine and newspaper articles The official Niue travel website (www.niueisland.com) Previous visits Friends/family New Zealand visitors Other visitors
Note: Multiple responses, therefore total does not add up to 100%.
1.9 1.9 2.3 2.4 2.5 2.7 3.0 3.3 3.5 3.7 3.8 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Television or radio programmes Travel books (e.g. Lonely Planet) Magazine and newspaper articles Social media (Facebook, Twitter etc) Travel agent/travel brochures Go! Niue app General travel websites (e.g. Trip Advisor) Previous visits Web search engines (e.g. Google) The official Niue travel website (www.niueisland.com) Friends/family Mean
2 5 10 27 56 10 20 30 40 50 60 Other Bookings were made by a mix of a travel agent and
Bookings were made by others (business, friends, relatives) Bookings were made through a travel agent I booked my own travel using the Internet Share of visitors (%)
50 32 11 5 1 51 35 11 4 1 57 23 14 4 2 56 27 10 5 2 10 20 30 40 50 60 70 I booked my own travel using the Internet Bookings were made through a travel agent Bookings were made by others Bookings were made by a mix of a travel agent and online bookings Other Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
Money spent prior to arrival and while in Niue, and a breakdown of spending
AVERAGE NZ$1,343 PER PERSON
Note: Numbers may not sum to 100% due to rounding.
57% of all visitors spend NZ$1,000 - NZ$2,499 prior to arrival.
9 21 22 21 14 6 3 1 3 5 10 15 20 25 $1-499 $500-999 $1000-1499 $1500-1999 $2000-2499 $2500-2999 $3000-3499 $3500-3999 $4000 or more Share of visitors (%)
Note: Multiple responses, therefore total does not add up to 100%.
4 11 11 29 37 84 87 10 20 30 40 50 60 70 80 90 100 Other Tours Activities Breakfast or meals Domestic transport Accommodation International flights Share of visitors (%)
Each visitor spends on average a total of NZ$111 per day while in Niue Expenditure Items Mean (NZ$) (% of spend)
Accommodation
37.9 34.1
Restaurants, Cafes & Bars
27.4 24.6
Vehicle Rental
11.1 10.0
Activities (e.g. water sports, sightseeing)
11.1 9.9
Groceries
8.6 7.7
Shopping (e.g. souvenirs, clothes)
4.7 4.2
Petrol
4.5 4.0
Local arts and crafts
2.0 1.8
Internet and telecommunication
1.6 1.4
Donations
1.5 1.4
Other
0.5 0.4
Services (e.g., massages/hairdressing)
0.4 0.4
55 76 64 67 87 111 99 111 20 40 60 80 100 120 140 160 180 200 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 NZ$ Prepay per day Local spend per day
142 187 163 178
504 621 508 537 800 912 789 891 200 400 600 800 1000 1200 1400 1600 1800 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 NZ$ Total prepay Total local spend
1304 1533 1297 1428
Pre-paid spend flowing into Niue In-country spend Total spend
NZ$67 NZ$111 NZ$178
Whole trip
NZ$537 NZ$891 NZ$1,428
Per day
Cook Islands Samoa Vanuatu Niue Solomon Islands PNG Yap Survey period Apr to Jun 2019 Jan to Dec 2018 Jan - Dec 2018 Oct 2018 to Mar 2019 Jan - Dec 2018 Jan - Dec 2018 Jan 2015 - Dec 2018 In country spend per person per day
$154 $88 $136 $99 $104 $120 $163
Total spend per person per person per day
$259 $180 $278 $163 $241 $321 $325
Total spend per person per visit
$2,069 $1,476 $2,247 $1,297 $2,370 $3,144 $2,273
Most and least appealing elements of the visit, overall satisfaction
1 4 27 68 10 20 30 40 50 60 70 80 Very Dissatisfied (1) 2 3 4 Very Satisfied (5) Share of visitors (%) Mean
2 9 30 59 2 5 27 66 2 9 29 60 1 4 27 68 10 20 30 40 50 60 70 80 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
3.9 4 4.1 4.1 4.2 4.2 4.2 4.3 4.3 4.3 4.3 4.4 4.8 3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8 5.0 The airport on departure The Go! Niue App The cost of accommodation The frequency of air transport to Niue The airport on arrival Value for money The quality of accommodation The information that was available while in Niue The information that was available when planning this trip The experience of renting a vehicle Experience at the Niue Tourism Information Office The overall level of service in Niue The friendliness of the people in Niue Mean 1= Very dissatisfied 5= Very satisfied
2 4 13 81 1 5 13 81 2 5 16 78 1 4 12 83 10 20 30 40 50 60 70 80 90 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
8 15 35 43 4 13 35 49 6 15 33 46 4 13 33 51 10 20 30 40 50 60 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
12 18 28 41 4 15 30 52 10 18 28 46 4 16 29 51 10 20 30 40 50 60 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
5 14 31 49 5 14 35 46 5 15 27 53 5 16 31 48 10 20 30 40 50 60 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
10 16 30 45 11 19 32 39 10 20 25 46 15 20 28 38 5 10 15 20 25 30 35 40 45 50 Dissatisfied (1, 2) 3 4 Very Satisfied (5) Share of visitors (%) 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019
28 50 55 61 5 5 6 7 8 16 21 33 76 83 99 6 8 26 29 37 37 48 52 53 2 3 3 5 22 27 29 44 61 83 91 93 10 20 30 40 50 60 70 80 90 100 Music Local Arts Local Crafts Local Produce Sporting Events Golf Garden Tours Other Uga Tours Cycling Mini Golf Caving Hiking/Walking Sightseeing Restaurants, Bars and Cafes Carving Dance / Language / Art Classes Church Service Taoga Niue Museum Village Show Days Tahiono Art Gallery Cultural Performance Hikulagi Sculpture Park Local Market Sailing Kayaking Paddle Boarding Spear Fishing Diving Fishing Swimming with whales and dolphins Whale and Dolphin Watching Reef Walking Snorkelling Swimming Beach/sea track
Share of visitors (%)
WATER-BASED ACTIVITIES ARTS AND CULTURE LAND-BASED ACTIVITIES SHOPPING
Note: Multiple responses, therefore total does not add up to 100%.
WATER-BASED ACTIVITIES AVERAGE 4.3 ARTS AND CULTURE AVERAGE 4.2 LAND-BASED ACTIVITIES AVERAGE 4.4 SHOPPING AVERAGE 3.8
Water-based Activities Arts And Culture Land-based Activities Shopping
Note: Multiple responses, therefore total does not add up to 100%. 3.6 3.6 3.8 4.0 3.9 4.1 4.3 4.3 4.3 4.4 4.4 4.6 4.6 4.6 4.7 3.5 3.7 4.2 4.2 4.2 4.4 4.4 4.5 4.6 3.5 3.7 3.8 4.2 4.2 4.3 4.6 4.7 4.7 4.7 4.7 4.8 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8 5.0 Local Arts Local Crafts Music Local Produce Cycling Golf Sporting Events. Please Specify: Restaurants, Bars and Cafes Other Mini Golf Garden Tours Caving Hiking/Walking Uga Tours Sightseeing Local Market Hikulagi Sculpture Park Carving Tahiono Art Gallery Taoga Niue Museum Dance / Language / Art Classes Cultural Performance Village Show Days Church Service Sailing Kayaking Paddle Boarding Swimming with whales and dolphins Whale and Dolphin Watching Spear Fishing Fishing Reef Walking Diving Swimming Beach/sea track Snorkelling
Mean
Local people
Activities & attractions
Environment and cleanliness
Note: Share of respondents who made a comment that falls into each theme. Respondents could give more than one answer, so total does not add up to 100%.
Themes Share of respondents (%) Environment and cleanliness
46%
Activities and attractions
42%
Local people
36%
Un-commercial
19%
Atmosphere
18%
Food and beverage
7%
Weather
5%
Accommodation
4%
Culture
4%
Public facilities
3%
Level of service
3%
Convenience
2%
Overall good experience
2%
Safety
2%
0% 10% 20% 30% 40% 50% 60% 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Share of visitors (%) Activities and attractions Environment and cleanliness Local people Atmosphere Un-commercial Food and beverage
Environment & cleanliness (46%) “Beautiful Pacific island. I love all the sea tracks. My snorkelling and diving experiences were amazing. The reef is beautiful and healthy. Please continue to protect your environment because it's what makes your island a Pacific paradise. The fact that humpback whales and spinner dolphins come to your shores just proves how amazing your island is.” “Beautiful, untouched, clear waters. I fell in love instantly.” “Coral, rock pools, lava/petrified coral formations.” “Beautiful, clean and safe environment. Friendly people.” “Clear warm water, great walks, lack of commercialism, really friendly people, great attitude, no graffiti, limited amount of rubbish around.”
“All the sea walks, chasms, arches, snorkelling.” “Amazing FREE water activities - snorkeling and swimming in pools, caves and chasms. Absolutely beautiful and a privilege to participate in.” “Diving, water clarity and visibility.” “Ease of whale watching from the lookout at the motel. We saw whales and dolphins almost every day for 14 days!!” “Fishing in Niue and visiting the Archers.” “Great sea tracks, snorkelling in incredibly clear water.” Activities & attractions (42%)
“How genuine and friendly the people were. The weather was great. The water amazing.” “The friendliness of everyone on the island made me feel very welcome, especially as I was travelling by myself.” “Just the lovely friendliness of Niue people once again and the fact it is non commercial.” “I enjoyed the fact that there weren't people every where and that all the locals were friendly and helpful. It was a relaxing break with no pressure of shops etc and people trying to sell you stuff.“ “Love the swimming the cleanliness and clear waters that Niue has to offer. People are so friendly as they wave to you all around the island.” Local people (36%)
“Not too many tourists and the general ambience of the place.”
“Not far from NZ and a great place to chill out and unwind. Thought supermarket was well stocked and the local restaurants were great.” “Not over commercialised, relaxed and friendly.” “Pace of live, no pressures, friendliness, no queues.” “Relaxed environment, wonderful snorkeling, easy to get around, friendly relaxed people, island night food at Hio cafe.” “The freedom to explore and carry out the walking/hiking and snorkeling the chasms.” Other comments on most appealing aspects
Animal-related issues: mosquitoes, flies and stray dogs
Public services, facilities and infrastructure
Food and beverage
Note: Share of respondents who made a comment that falls into each theme. Respondents could give more than one answer, so total does not add up to 100%.
Themes Share of respondents (%)
Public services, facilities and infrastructure 42 Food and beverage 12 Animal-related issues 10 Airport and flight related issues 8 Attractions and activities 7 Price of goods and services 5 Opening hours 5 Accommodation 4 Abandoned houses and cars 4 Rubbish and taking caring of the natural environment 4 Shopping experience 3 Tourism information 3 Customer service 2 Weather and season 2 Safety 2
0% 10% 20% 30% 40% 50% 60% 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Share of visitors (%) Public services and facilities and infrastructure Food and beverage Animals-related issues Attractions and activities Opening hours Customer service Airport and flight related issues Price of goods and services
0% 2% 4% 6% 8% 10% 12% 14% 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Share of visitors (%) Food and beverage Animals-related issues Attractions and activities Opening hours Customer service Airport and flight related issues
“Roads are pretty bad to shocking. The queue when leaving Niue at the airport was dreadful. Please get a better system to check in.” “Potholes! Quite stressful driving around the east of the island.” “Internet service - even though we were on holiday being self-employed one still has to work at times.” “The lack of WIFI, however, it was nice to disconnect from social media for a while.” “Expensive Accommodation, lack of public transport, bad road condition.”
Public services, facilities and infrastructure (42%)
“Food. It would be interesting to see more local foods rather than copies of other cuisines.” “Lack of fresh local fruit and fish available for sale.” “The limited amount of food options i.e. we wanted to buy meat but had to buy a bigger piece than needed, there were three of us and 1kg was too much. Perhaps smaller packs would be better and sell more because people can buy more than one pack if needed for more people.” “Was only one quality restaurant which was hard to get into. Only a few quality cafes.” Food and beverage (12%)
“Chased by packs of dogs while cycling around on roads.” “The number of dogs around the island, mainly under no control, attacking cyclist (and even injure them) - something seriously should be done about it (not just lip service).” “Roosters crowing in the middle of the night!!” “Number of street cats coming into restaurants and begging for food.” “The dogs need to be better cared for, some had deformed paws and were covered in fleas, very sad.” Animal-related issues: mosquitoes, flies and stray dogs (10%)
“Departure day was a bit of a drama, but the island was very busy so understandable. The whole check-in and boarding experience could be a lot better - but that is an airline issue.” “We were not told the fish spawning season was still in progress and therefore some swimming spots were closed.” “Taxi seemed expensive - don't know if a across/around island bus shuttle service would be a good business for someone.” “Most things seem to be closed while we were there.” “Abandoned buildings/cars are an eyesore that diminish Niue's beauty.” “A noticeable increase of roadside rubbish since I was there a year ago.” Other comments
32% Public services and infrastructure 12% More information 11% Food and beverage 9% Attractions and activities 9% Flight related issues 5% Accommodation 5% Mosquitoes, flies and stray, noise animals 5% Opening hours 4% Shops and shopping experience 3% Stay longer
56% provided suggestions for improvements
“The roads need to be done up, there were some villages we drove through and they were really bad with potholes.” “Road infrastructure and better maps and signage.” “More information pre-arrival: which restaurants are open, availability of food in supermarket, which swimming areas are open.” “Also felt we left the island not knowing much about. It should be showcased more: the local culture, legend, dance, singing, beliefs and value” “The careful consideration of wasteful hotel cleaning practices and more emphasis on Niue being an ecological haven. More information on pre-European history and natural history in the in museum.” “Need to have Go Niue App updated regularly still have dates from 2018!”
0% 10% 20% 30% 40% 50% 60% 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Share of visitors (%) Public services and insfrastructure Attractions and activities Food and beverage More information Opening hours Shops and shopping experience
10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Public services and insfrastructure 52% 50% 42% 32% Attractions and activities 7% 6% 14% 9% Food and beverage 8% 14% 14% 11% More information 5% 3% 12% 12% Opening hours 11% 4% 11% 5% Shops and shopping experience 2% 7% 7% 4%
Reasons not to return
Have already revisited Visit other destinations Limited attractions and activities Expensive Poor facilities and infrastructure Health and age problems Too far Not suitable for older travellers Flighted related issues Food and beverage
90% of visitors indicated that they would consider re-visiting Niue
“Been there done that.” “I enjoy discovering new places. Don’t tend to go back to places I’ve visited. However would recommend it to others as a place to visit.” “If the cheaper accommodation and internet are available, I would revisit Niue.” “Not enough places for us to snorkel and swim which is what we like to do most on our tropical holidays and the quality of the coral and sea life was less than we have seen elsewhere.” “We saw everything, did every sea walk we went everywhere. The flight cost compared to
“Accommodation substandard, paths and steps to reef difficult to walk on, I have seen it and there are many other places to explore.”
Reasons not to recommend
Not suitable for everyone/old travellers Keep it as a secret Limited attractions and activities Not value for money Other Pacific Islands are better Poor facilities and infrastructure construction
96% of visitors said that they would recommend the destination to their family and friends
“Because I don't want more people to go there and wreck the place.” “No, I don't want lots of people to go and spoil it.” “For the lack of good snorkelling and swimming.” “Would only recommend if they were coming for the diving.” “Very expensive, very little to do. It is interesting to visit to get an understanding of how different Niue is from other Pacific islands, but as a tourist destination no. They would be very disappointed.” “We are not fond of activities on the water, would recommend only if others would go out
93% 91% 91% 90% 97% 97% 96% 96% 86% 88% 90% 92% 94% 96% 98% 10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Share of visitors (%) return recommend
Simon Milne, Caroline Qi, Mindy Sun, Sam Li simon.milne@aut.ac.nz http://www.nztri.org/
The views expressed in this publication do not necessarily reflect those of the New Zealand Government.
Total economic impact change Samoa (Jan to Dec 2018 VS Jan to Jun 2019) 2.2% Vanuatu (Jan to Dec 2018 VS Jan to Jun 2019)
Solomon Islands (Jan to Dec 2018 VS Jan to Jun 2019)
Niue (Oct 2018 – Mar 2019 VS Apr to Sep 2019)
Cook Islands (Jan to Dec 2018 VS Jul to Sep 2019)
PNG (Jan to Dec 2018 VS Jan to Jun 2019)
Totals New Zealand NZ$111 Other NZ$119 Expenditure items New Zealand n=900 Other (including Aus) n=130
Accommodation 37.6
43.5
Restaurants, Cafes & Bars 28.2
24.2
Activities (e.g. water sports, sightseeing) 11.5
8.9
Vehicle Rental 11.1
11.5
Groceries 8.4
10.6
Petrol 4.5
4.6
Shopping (e.g. souvenirs, clothes) 4.4
6.5
Local arts and crafts 1.9
3.0
Internet and telecommunication 1.5
2.3
Donations 1.3
2.6
Services (e.g., massages/hairdressing) 0.5
0.1
Other 0.4
1.1
10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Activities and attractions 34% 41% 42% 42% Environment and cleanliness 46% 50% 40% 46% Local people 36% 39% 32% 36% Atmosphere 14% 22% 14% 18% Un-commercial 11% 19% 8% 19%
10/2017-3/2018 4/2018-9/2018 10/2018-3/2019 4/2019-9/2019 Public services and facilities and infrastructure 49% 47% 45% 42% Food and beverage 8% 12% 11% 12% Animals-related issues 7% 7% 8% 10% Attractions and activities 7% 4% 8% 7% Opening hours 12% 4% 7% 5% Customer service 6% 4% 5% 2% Airport and flight related issues 1% 5% 5% 8% Price of goods and services 6% 5% 5% 5%