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Nicola Calder North West Obesity Task Force Project Manager Food - - PowerPoint PPT Presentation
Nicola Calder North West Obesity Task Force Project Manager Food - - PowerPoint PPT Presentation
Nicola Calder North West Obesity Task Force Project Manager Food and Nutrition Lead, Heart of Mersey nicola.calder@heartofmersey.org.uk Increasing the availability of healthy food and drink & influencing peoples behaviour is
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National Government
Local Government
Food Industry
Advertising/Media
Built environment
School
Parents
Peers
Heath care professionals
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A recent review of the evidence base carried out on behalf of DsPH in the North West identified the most most effective and cost effective effective and cost effective population b population based actions sed actions to reduce obesity: to reduce obesity:
Food duties, especially sugary drinks
Regulatory controls on junk food advertising to kids
Front of Pack Food labelling
20mph speed limits in residential areas
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Regulation of advertising:
The current OFCOM broad The current OFCOM broadcasting asting code in the UK only regulates code in the UK only regulates food and drink high in fat, suga food and drink high in fat, sugar and salt (HFSS) on television r and salt (HFSS) on television NOT NOT
- n digital & non-broadcast advertising
n digital & non-broadcast advertising (e.g. through
- nline company websites, social networking sites)
Products high in fat, salt and sugar (HFSS) are being exploited through non broadcast media
Restricting unhealthy food marketing to children has been demonstrated as a cost effective intervention
- a cost effectiveness ratio of only £2940 per Disability Adjusted Life Years
(DALY) averted
If all TV advertising and sponsorship excluded HFSS foods, this would result in annual benefits of £125m and Quality Adjusted Life Years (QALYs)
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Duties on sugary drinks Duties on sugary drinks
Intake of dietary sugar has increased over the recent decade in line with the obesity pandemic
SSBs form a major calorie source of this & displace healthier drinks
92 litres of sugary drinks consumed per person in UK every year
10% price increase in soft drinks will reduce consumption by 8%
- 160 modelling studies
A SSB Tax (implemented in the USA) could reduce consumption by 11.5%
could avert 2,600 deaths, 9,500 heart attacks & 240,000 new diabetes cases every year.
Biggest health gains in lower income groups = a progressive policy a progressive policy
SSBs Tax will obviously receive objections from beverage industry. Sustain : A children’s Future Fund Sustain : A children’s Future Fund http://www.sustainweb.org/publications/?id=263
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20 MPH speed zones: 20 MPH speed zones:
7.5 million people live in places c 7.5 million people live in places committed to 20 mph limits mmitted to 20 mph limits
20 mph limits are safer –resulti 20 mph limits are safer –resulting in 20% fewer casualties ng in 20% fewer casualties (evidence from Portsmouth)
70% of drivers support 20 70% of drivers support 20 mph limits on residential streets mph limits on residential streets
Reduced local emissions, improved air quality and increased likelihood
- f active modes of transport like walking or cycling
Slower speeds Slower speeds benefit large benefit large numbers of non-car users, numbers of non-car users, reducing noise and allowing better urban design standards for quality places
Deprived household Deprived households tend to li s tend to live nearer to busy roads and ve nearer to busy roads and therefore w therefore will benefit more from 20 ll benefit more from 20mph limits mph limits
20 mph reduces health inequalities by extending the life 20 mph reduces health inequalities by extending the life expectanc expectancy of deprived people
- f deprived people
20’s Plenty Campaign 20’s Plenty Campaign http://www.20splentyforus.org.uk/
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A formal NW task force is being established and aims to: A formal NW task force is being established and aims to:
Investigate public perception Investigate public perception and support for specific and support for specific policy policy interventio interventions s that are shown to be effective in achieving and maintaining healthy weight
Develop research and research partnerships Develop research and research partnerships to establish further evidence that may enable policy changes at national & local levels
Produce a range of briefing Produce a range of briefings, communications & events s, communications & events to disseminate best practice disseminate best practice in the implementation of local programmes and initiatives to promote healthy weight
Build and strengthen partnership working across the North West
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A duty on sugary drinks A duty on sugary drinks
A programme of work is current A programme of work is currently underway which includes ly underway which includes:
A review the evidence for public A review the evidence for public health policy interventions, health policy interventions, exploring the impact and effectiveness of food taxes, with a specific focus on sugar-sweetened beverages (SSBs)
Insight work to explore e explore economic drivers of behaviour change,
- nomic drivers of behaviour change,
with a specific focus on the taxation of sugar-sweetened drinks
Interviews and foc Interviews and focus groups with adu s groups with adults and c ts and children ildren will explore current attitudes to SSBs, SSB consumption and drivers of consumption
Model the impact of a sugary dr Model the impact of a sugary drinks duty acros inks duty across the North West the North West
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S SCIENCE evidence emerges
U UNDERSTANDING spreads
P PROFESSIONALS accept paradigm
P PUBLIC & POLITICIANS become aware, then
supportive
O OPPOSITION from vested interests is slowly
- vercome
R REGULATION is introduced, often strengthened by
T
TAXATION reinforces regulations (eg. Tobacco & alcohol
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Professor Simon Capewell UK Faculty of Public Health & University of Liverpool
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Development of Leadership Board
Establish e-communications platform
Complete research & insight work
For further information or to register an interest in the e-network please contact: Nic Nicola Calder la Calder Projec Project Manger t Manger North West Obesity Task Group Proj North West Obesity Task Group Project Manager ect Manager nicola.calder@heartofmersey.org.uk
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