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Journalism Theory and News Ethics—Bournemouth University
2 Methodology and Sources In order to provide a detailed and thorough analysis of the way in which Climate Change is represented in UK newspapers, two research methods will be employed for this study. Firstly, qualitative data will be collected through discourse analysis, as Burke, Welch-Devine, and Gustafson’s (2015) paper reveals the benefits of this research technique. Focusing on news articles related to climate change, the analysis will scrutinize publications by UK broadsheet and tabloid
- newspapers. The research process will look at any news framing within each article, attempts of
balance, and references to the dangers of climate change or actions that need to be taken (Carvalho and Burgess 2005, Doulton and Brown 2009). Secondly, quantitative data will accompany the study, using Krippendorff’s (2012) definition of content analysis to compare and contrast broadsheet and tabloid newspapers in their representation of climate change. Frequency analysis will count the number of articles that include the words “climate change” over a certain period of time (Dotson et al. 2012), uncovering the difference between the two
- utlets in terms of media attention (Trumbo 1996).
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