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NEW PRODUCT DEVELOPMENT: UTILITY DEFINITION: THE SATISFACTION OR - - PowerPoint PPT Presentation
NEW PRODUCT DEVELOPMENT: UTILITY DEFINITION: THE SATISFACTION OR - - PowerPoint PPT Presentation
NEW PRODUCT DEVELOPMENT: UTILITY DEFINITION: THE SATISFACTION OR BENEFIT GAINED FROM CONSUMING A PRODUCT FORM UTILITY: CHARACTERISTICS OF PRODUCT Material Scent Flavour Colour Design Packaging FORM UTILITY: MATERIAL
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FORM UTILITY: MATERIAL
What is your product made of? Describe the raw material
Wood, metal, cotton, lycra, etc.
Describe the characteristics of the material
Lightweight, breatheable, etc.
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FORM UTILITY: SCENT
What is your product smell like? Does it have a smell? Pleasant smell increases sales
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FORM UTILITY: FLAVOUR
Is your product edible? What does it taste like? Can achieve savings in cost of
production to emulate taste/flavour
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FORM UTILITY: COLOUR
What image do you want to convey?
Is colour choice important to your customers? What is the current trend?
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FORM UTILITY: DESIGN
Probably most important component of form utility
How does your product work? Does it function like it is supposed to function? What does it look like? Does it look attractive / interesting?
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FORM UTILITY: PACKAGING
Must meet legal requirements for labelling
- Ex. Food – nutrition label
Needs to be functional
Instructions for use / storage Keeps product safe / intact Packaging material appropriate for storage
requirements
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FORM UTILITY: PACKAGING
Acts as a Communication Tool
Brand “character” First contact with customer – capture attention