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National Wildlife Federation Affiliates & Network for Good: A Partnership for Fundraising Success

www.networkforgood.org/npo

www.NetworkforGood.org/npo

Network for Good is a nonprofit that was started in 2001 by the technology giants AOL, Cisco Systems and Yahoo To date, Network for Good has helped more than 85,000 nonprofits raise over $830 million in online donations Network for Good provides the tools and training to make

• nline fundraising easy and affordable for all nonprofits

Who we are

www.NetworkforGood.org/npo

Most giving is INDIVIDUAL

Total giving in 2012 estimated at $316.23B 72% of all donations made in 2012 came from individual donors Donations to environmental and animal organizations were up nearly 7%

Source: ‘Giving USA 2013’ – Giving USA (GivingUSAReports.org)

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A digital revolution

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Most individual donations are given through nonprofits’ websites

www.NetworkforGood.org/npo

The importance of leading-edge technology

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The importance of year-end giving

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A successful year-end campaign doesn’t just happen in Q4 Your job right now is to acquire and inspire donors In 2012, nonprofits who signed up for DonateNow in June and July raised 30% more during year-end than those

• rganizations who signed up in August and September

Plan NOW for year-end success

www.NetworkforGood.org/npo

My partners’ fundraising success

In the last year, my nonprofit partners have raised a combined total of $10,040,036 Last year, Network for Good helped environmentally focused

• rganizations to raise a combined total of $3,578, 418

Our environmental partners achieve an outstanding return on their investment, raising anywhere from 12x to 21x their investment

Environmental Organizations by Budget Prior 12 months – Average ROI 2008 to Present – Average ROI $100,001 - $250,000 1,200% 1,300% $250,001 - $500,000 1,800% 1,800% $500,001 - $1,000,000 1,800% 1,400% $1,000,001 - $5,000,000 1,800% 1,500% $5,000,001 + 2,100% 2,000%

www.NetworkforGood.org/npo

Fundraising Fundamentals

We take the hard work out of becoming an expert fundraiser. As a premium training subscriber, you will have access to:

Interactive on-demand tutorials on fundraising, email marketing, social media and more Fundraising checklists, action plans and templates Our full archive of subscriber-only webinar recordings, e-books and fundraising guides Access to our team of experts in exclusive subscribers-only forums where you can get advice, reviews and inspiration An expert review of your website and your fundraising appeal letters

www.NetworkforGood.org/npo

Redesigned DonateNow form

• DonateNow is easily

customized to reflect the colors and images from your nonprofit website.

• Your donation page is

automatically formatted in an easy-to-use donation form that prompts donors to give.

• We give you the opportunity

to further customize your page with testimonials, calls to action and more.

www.NetworkforGood.org/npo

DonateNow provides easy mobile giving, with no extra effort

Network for Good has partnered with PayPal, the leader in mobile and digital payments, to provide a robust, mobile-friendly donation experience tailored to nonprofit fundraising.

• DonateNow automatically detects

donors on a smartphone and displays the optimized experience.

• Donors can choose to complete

their donation via credit card or PayPal.

• Your mobile experience is included

with DonateNow – no extra fees

• r set up!

Before After

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Spread the word with social sharing

• Empower supporters to

share their support with their Facebook, Twitter, LinkedIn and Google+ networks

• Let donors spread the word

via email to their friends and colleagues.

• Customize it! Pre-program a

suggested tweet for donors to share on Twitter and give donors suggested email text.

www.NetworkforGood.org/npo

Consolidated Reports

• Improved reporting

provides real-time tracking of your donations, donors and more

• See all of your

donations across the Network for Good platform

www.NetworkforGood.org/npo

Exclusive fundraising package for National Wildlife Federation Affiliates

• DonateNow Plus for $59.95/month with a one-year agreement

(25% discount; savings of $240/year)

• 3% transaction fee on donations (your donors can cover this)
• Provided that ten Affiliates sign up, Network for Good will provide

participating organizations with three exclusive training webinars focused on year-end strategy and donor engagement

• Package is available through 07/31/2013

www.NetworkforGood.org/npo

Questions

Contact: Michael Garceau Michael.Garceau@networkforgood.org 202.627.1552