Navigating the Digital Marketing Landscape: Social Media Presented - PowerPoint PPT Presentation

Navigating the Digital Marketing Landscape: Social Media Presented by Cosmitto, on behalf of Mon River Towns

Content Marketing Overview “ Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” -Content Marketing Institute

Content Marketing Overview What is involved: Social Media ● Blogs ● Email Marketing ● Paid search and paid social ● Search Engine Optimization ● Today, our focus will be social media

Platform Overviews 3 Types of Facebook Posts for Engagement ● Videos ● Photos ● Curated or Link Shares @MonRiverRec

Platform Overviews 2 Types of Instagram Posts for Engagement ● User-Generated Content ● Employee-Generated Content (this case community representatives) @Cycle_Forward @u.s.forestservice #monongahela #ohiopyle #fallcolors

Platform Overviews 2 Types of Instagram Posts for Engagement ● User-Generated Content ● Employee-Generated Content (this case community representatives) #MonValley #MonRiver #Pennsylvania #Summer

Platform Overviews 3 Types of Twitter Posts for Engagement ● Retweet ● “Showing Some Love” ● Question @ypa_pgh #thisplacematters #monvalley

Who is on Facebook? Click here to learn more about Facebook audience demographics!

Facebook Shoutouts @nbvpark

Who is on Instagram? Click here to learn more!

Instagram Shoutouts @monrivertowns

Who is on Twitter? Click here to learn more!

Twitter Shoutouts @MonongahelaMAHS

Merging with Traditional Marketing Techniques ● Face-to-face marketing and sales is still one of the most powerful tactics. Combining the reach, frequency, and targeting of social media can make an even bigger impact. ●

Interpreting Metrics ● What to look at: ○ Impressions, engagement rate, page likes, followers, mentions, percentage increase or decrease ● What to find: Audience interest, posts to continue, what imagery and messaging is working, compare to ○ industry averages ● How to pivot: ○ A/B test, change imagery, change voice and tone

Follow Us! ● Cosmitto ● Mon River Towns ○ Facebook: @cosmittodigital ○ Facebook: @RiverTownProgram ○ Instagram: @cosmittodigital ○ Instagram: @MonRiverTowns ○ Twitter: @cosmittodigital ○ Linkedin: https://www.linkedin.com/company/2615504/

Thank you!