Navigating the Digital Marketing Landscape: Social Media Presented - - PowerPoint PPT Presentation
Navigating the Digital Marketing Landscape: Social Media Presented by Cosmitto, on behalf of Mon River Towns Content Marketing Overview Content marketing is a strategic marketing approach focused on creating and distributing valuable,
Presented by Cosmitto, on behalf of Mon River Towns
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
What is involved:
Today, our focus will be social media
3 Types of Facebook Posts for Engagement
@MonRiverRec
2 Types of Instagram Posts for Engagement
representatives) @Cycle_Forward @u.s.forestservice #monongahela #ohiopyle #fallcolors
2 Types of Instagram Posts for Engagement
representatives) #MonValley #MonRiver #Pennsylvania #Summer
3 Types of Twitter Posts for Engagement
@ypa_pgh #thisplacematters #monvalley
Click here to learn more about Facebook audience demographics!
@nbvpark
Click here to learn more!
@monrivertowns
Click here to learn more!
@MonongahelaMAHS
○ Impressions, engagement rate, page likes, followers, mentions, percentage increase or decrease
○ Audience interest, posts to continue, what imagery and messaging is working, compare to industry averages
○ A/B test, change imagery, change voice and tone
○ Facebook: @cosmittodigital ○ Instagram: @cosmittodigital ○ Twitter: @cosmittodigital ○ Linkedin: https://www.linkedin.com/company/2615504/
○ Facebook: @RiverTownProgram ○ Instagram: @MonRiverTowns