Navigating the 2%: Separating Your Institution in a Cookie Cutter - - PowerPoint PPT Presentation

Navigating the 2%:

Separating Your Institution in a Cookie Cutter College Environment

Jeremy Bogan Vice President and Dean of Admission jbogan@willamette.edu Mary Randers Director of Admission mranders@Willamette.edu

Objectives

• Discuss the small college landscape
• Talk about what it means to be different
• Give a brief overview of the distinctive

characteristics of Willamette University

• Talk about the plan moving forward
• Questions/Open Discussion

Small Colleges

By the numbers

• 1,435

U.S. 4-year colleges with enrollments < 2,000

• 5,423

U.S. colleges with student:faculty ratios < 20:1

• 892

Private colleges with NCAA or NAIA athletics programs

• 1,995

U.S. 4-year colleges offering study abroad

Sources: NCAA, NAIA, IPEDS

What does it mean to be different?

1: partly or totally unlike in nature, form, or quality : DISSIMILAR could hardly be more different —often followed by from, than, or chiefly British to 2: not the same: such as

a : DISTINCT different age groups b : VARIOUS different members of the class c : ANOTHER switched to a different TV program

3: UNUSUAL, SPECIAL

https://www.merriam-webster.com/dictionary/different

Definition of Different

A little about us...

• Located in Salem, Oregon
• Founded in 1842
• Traditional four-year, private, liberal arts

institution

• Part of the Northwest Five Colleges and part
• f the Colleges That Change Lives

consortiums

• 2000 students in the College of Liberal Arts,

600 students between the College of Law and Atkinson Graduate School of Management Willamette University

CLA Student Profile:

• Incoming class of 404
• Average GPA (middle 50%): 3.7- 4.2
• Average SAT (middle 50%): 1190-1390
• Average ACT (middle 50%): 27-30
• Representing 44 states and 15 countries
• 36% multicultural students
• 27 Valedictorians

Willamette University

What makes Willamette University special?

Distinguished Faculty

• 11

Oregon State Professors of the Year

• Three

English professors named finalists for Oregon Book Awards

• National Teaching Award

recipient from the American Psychological Association

• $14 million+

earned in grants by faculty for student research since 2007

Location

• The State Capitol is

across the street from campus

• Salem is an up and

coming city

• An hour from Portland,

an hour from the coast and an hour from Eugene

Sustainability/Zena Forest

Tokyo International University of America (TIUA)

• 50 year partnership with TIUA
• Strong Japanese Studies program
• Passionate about providing a global experience

for students

Dual Degree Programs

3+2 BA/MBA; 3+3 BA/JD ○ Assured Admission Program ○ Any undergraduate major ○ New CLA programs in management and public policy, and public health (under development) ○ Guest lecturers and visiting faculty

• Show rather than tell campus motto in communication

strategy – “Non nobis solum nati sumus” (Not unto ourselves alone are we born)

• Enhance the visit program
• New Career Communities initiative with focus on
• utcomes
• Strategic Enrollment Plan development aligned with

new university strategic plan – Priority 1: fundraising campaign to meet full financial need for students – Priority 2: 5-10 year growth plan for CLA

What’s next?

Jeremy Bogan Vice President and Dean of Admission jbogan@willamette.edu

Questions/Discussion

Mary Randers Director of Admission mranders@willamette.edu