Navigating the 2%: Separating Your Institution in a Cookie Cutter College Environment Jeremy Bogan Mary Randers Vice President and Dean of Admission Director of Admission jbogan@willamette.edu mranders@Willamette.edu
Objectives • Discuss the small college landscape • Talk about what it means to be different • Give a brief overview of the distinctive characteristics of Willamette University • Talk about the plan moving forward • Questions/Open Discussion
Small Colleges
By the numbers • 1,435 U.S. 4-year colleges with enrollments < 2,000 • 5,423 U.S. colleges with student:faculty ratios < 20:1 • 892 Private colleges with NCAA or NAIA athletics programs • 1,995 U.S. 4-year colleges offering study abroad Sources: NCAA, NAIA, IPEDS
What does it mean to be different?
Definition of Different 1 : partly or totally unlike in nature, form, or quality : DISSIMILAR could hardly be more different —often followed by from, than , or chiefly British to 2 : not the same: such as a : DISTINCT different age groups b : VARIOUS different members of the class c : ANOTHER switched to a different TV program 3 : UNUSUAL , SPECIAL https://www.merriam-webster.com/dictionary/different
Willamette University A little about us... • Located in Salem, Oregon • Founded in 1842 • Traditional four-year, private, liberal arts institution • Part of the Northwest Five Colleges and part of the Colleges That Change Lives consortiums • 2000 students in the College of Liberal Arts, 600 students between the College of Law and Atkinson Graduate School of Management
Willamette University CLA Student Profile: • Incoming class of 404 • Average GPA (middle 50%): 3.7- 4.2 • Average SAT (middle 50%): 1190-1390 • Average ACT (middle 50%): 27-30 • Representing 44 states and 15 countries • 36% multicultural students • 27 Valedictorians
What makes Willamette University special?
Distinguished Faculty • 11 Oregon State Professors of the Year • Three English professors named finalists for Oregon Book Awards • National Teaching Award recipient from the American Psychological Association • $14 million+ earned in grants by faculty for student research since 2007
Location • The State Capitol is across the street from campus • Salem is an up and coming city • An hour from Portland, an hour from the coast and an hour from Eugene
Sustainability/Zena Forest
Tokyo International University of America (TIUA) • 50 year partnership with TIUA • Strong Japanese Studies program • Passionate about providing a global experience for students
Dual Degree Programs 3+2 BA/MBA; 3+3 BA/JD ○ Assured Admission Program ○ Any undergraduate major ○ New CLA programs in management and public policy, and public health (under development) ○ Guest lecturers and visiting faculty
What’s next? • Show rather than tell campus motto in communication strategy – “ Non nobis solum nati sumus ” (Not unto ourselves alone are we born) • Enhance the visit program • New Career Communities initiative with focus on outcomes • Strategic Enrollment Plan development aligned with new university strategic plan – Priority 1: fundraising campaign to meet full financial need for students – Priority 2: 5-10 year growth plan for CLA
Questions/Discussion Jeremy Bogan Mary Randers Vice President and Dean of Admission Director of Admission jbogan@willamette.edu mranders@willamette.edu
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