SLIDE 1
Spinning CNT Conductive Thread Tissue Scaffold Sheep to Suit
Navigating a future for wool in a changing world Nigel Johnson CSIRO
Navigating a future for wool in a changing world Nigel Johnson - - PowerPoint PPT Presentation
Navigating a future for wool in a changing world Nigel Johnson - - PowerPoint PPT Presentation
Spinning CNT Conductive Thread Tissue Scaffold Sheep to Suit Navigating a future for wool in a changing world Nigel Johnson CSIRO R & D IS TO BLAME! Innovation Pressure Performance High End Consumer Expectation Low End 1950 s
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Time Performance
Consumer Expectation
1950’s 2000’s
High End Low End
Innovation Pressure
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Time Performance
Consumer Expectation
1950’s 2000’s
Wool Products High End Low End
Innovation Pressure
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Time Performance
Consumer Expectation
1950’s 2000’s
Synthetics Enter Market Low Cost, Low Performance Market Challenger Wool Products High End Low End
Innovation Pressure
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Time Performance
Consumer Expectation
1950’s 2000’s
Synthetics Enter Market Low Cost, Low Performance Market Challenger Wool Products Performance Gap High End Low End
Innovation Pressure
Poly/Viscose/Lycra Ladies Woven Wool
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Time Performance
Consumer Expectation
1950’s 2000’s
Synthetics Enter Market Low Cost, Low Performance Market Challenger Wool Products High End Low End
Innovation Pressure
Innovative Wool Products
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Competition driven by science
polylactic acid acrylic nylon 6.6 nylon 6 polyester Trevira CS cotton Kevlar Nomex microfibre viscose T encel polypropylene modal FR viscose acetate Coolmax lyocell basofil resistat Soya bean fibre visil
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Other 20th Century innovations that have damaged the wool industry
Climate Control Tumble dryers Washing Machines “Breathables” and Polarfleece
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Wool’s new competitors from R & D - Active TENCEL
Nano-fibril structure
Source: www.lenzig.com
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Cotton jackets and jumpers
Wool’s new competitors from R & D – New cotton products
Source: www.labelspree.com Source: www.phildar.com
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Wool still getting 3x to 4x the price of competitors
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Wool research fights back
CSIRO Wool Research in Geelong
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1960s
Shrink Proofing
Catch up with machine washability
Setting and Permanent press
Catch up with fashions for pleat and crease
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Sale by Sample (1970s) – enabled by science
Catch up with engineered, specified, fibres