Naturally Beautiful, Healthy Hair 1
The first hair care line to effectively & beautifully blend natural oils from around the globe with an elixir of extracts and minerals from the legendary Dead Sea. A truly natural approach to protecting, nourishing, and repairing hair 2
Meeting Agenda • Topganic Brand Background • Philosophy, Mission & Strategies • Topganic Today & Planning Ahead • Product Portfolio & Organization • New Collection Introductions • Building a Partnership 3
Brand Philosophy All formulas are SLS/SLES-Free, Paraben-Free, Cocomide DEA-Free and offer the highest quality of natural ingredients • Strengthen hair’s defenses against environmental stressors with Omega Fatty acids and powerful natural protectants, anti-aging elements and moisturizers • Create hypoallergenic and dermatologist tested formulas safe for all hair types • Provide the most advanced recovery and restorative treatments to revive hair that is lifeless, damaged, and over processed • Capture the incredible benefits of legendary “secret” ingredients from exotic locations around the world • Harness the power of the Dead Sea and bring all its curative powers into our innovative products for hair 4
Mission • The mission of our brand is to bring ancient recipes from around the world to modern beauty regimens • The secrets of these natural oils have been passed down from generation to generation • Our brand is the first to infuse hair care products with these oils and the raw minerals of the Dead Sea • Derived from ancient apothecary blends for the elite and royal, and our brand has been able to capture these legendary, natural formulas • To bring luxury to the mass market, by offering a professional hair care line at an affordable price 5
Brand Strategies • Our vision is to bring the virtues of natural ingredients and hair care technology through our expertise and innovative products to consumer worldwide • To bring attention to the importance of the beauty benefits of exotic natural oils and also highlight the importance of minerals for the hair and scalp • Providing a truly natural approach to protect and nourish hair with the brands luxurious range of shampoos, conditioners and treatments • To focus on hair care as a way to elevate our scientific credibility, our positioning and maximize sales in the fastest growing category • To work tirelessly to help prevent further damage from chemicals, heat styling and pollution • To expand awareness of the brand and its benefits with target consumers using PR, social media, regional advertising, retailer events, sampling 6
An Evolution of Unique Brand Identity • Renown experts in the hair care category • Consistently speaks to unique, proprietary ingredients and desired benefits • Communicates innovation and expertise to beauty consumers • Offers improved formulas that incorporates all the benefits of healthy hair positioning from scalp to tip • Leverage the virtues of the regions specific to these natural ingredients to bring the most innovative hair care products • To promote other vital natural oils and bring attention to other ingredients that help maintain hairs health, shine and beauty 7
Dead Sea • For thousands of years the Dead Sea has attracted visitors searching to experience the curative benefits of the mineral rich waters • Active Dead Sea Minerals have unique and immediate benefits for skin and scalp • Topganic scientists and R&D have a innovative compound that contains a careful balanced concentrate of Dead Sea Minerals that restores hair hydration and balance • Dead Sea minerals promote a healthy scalp and healthy hair so hair is revitalized from scalp to tip 8
Our collection of products is expertly blended with a cocktail of natural moisturizers to enrich and improve hair’s health, shine, and beauty Grapeseed Oil Rich in Vitamin E, proteins and minerals, this oil is absorbed quickly by the scalp and moisturizes hair from root to tip Linseed Oil Omega acids in this organic oil contribute in healthy hair growth that nourish hair and help to repair brittle split ends and over processed strands Sweet Almond Oil Helps to calm frizzy hair with intense moisture and secures hair against environmental stressors and pollutions Jojoba Seed Oil Proteins and minerals enrich hair and scalp, helping to repair split ends, protect against sun & heat damage, leaving hair shiny, healthy and balanced 9
Chamomile Powerhouse of antioxidants that moisturizes and adds a bright golden glow to dull hair and helps soothe an irritated scalp Calendula Natural restorative properties deeply hydrate, repair and nourish the scalp and follicles. It is also know for its regenerative properties that help the hair follicles grow Avocado Oil Myriad of over 25 vital nutrients including vitamins A, B, C, E and K helps restore dry, frizzy and over processed hair. It is easily absorbed by the scalp so it is great for turning dry dull hair into shiny healthier hair Borage Proteins and minerals enrich hair and scalp and provide voluminous and lustrous locks. Its curative properties help strengthen and make hair both healthy and balanced Aloe Vera Rich in antioxidants, Vitamin C, E, B, allatoin, minerals proteins and amino acids helps strengthen weak hair due to damage and get rid of dry hair and enhance the blood circulation process 10
Brand Overview 11
Product Strategies • To address gaps in the hair category assortment with line extensions that feature key natural ingredients • Dead Sea Water • Argan Oil • Obliphica Oil • Baobab Oil • Brazilian Nut Oil (Launching Spring 2015) • To address consumer buying habits with additional product offerings • Trial & Travel Sizes • Liter Sizes • Introductory/Travel kits • Introduction of new body care products that effectively combine natural oils and minerals from the Dead Sea that help nourish, hydrate and replenish the natural moisture factor in the skin (Launching 2015) • Corrects • Smoothes • Protects • Hydrates • Nourishes 12
BRAND LAUNCH Phase I – Launch • Introduced Core Line • The Power of Balance: Dead Sea Minerals meet 100% Natural Oils from around the world for perfectly balanced, naturally hydrated hair. Topganic offers efficacious hair care that provides ongoing moisture and nourishment for healthy, soft and radiant hair. • Launch 3 Franchises: - Argan Oil from Morocco - Obliphica Oil from Russia - Baobab Oil from Africa 13
BRAND EVOLUTION Phase II: Expansion • Success of key hair SKUs leads to decision to focus and extend hair category, building on “in home” & “on the go” professional salon experience on next leading hair trend. Spring 2015 (5 products) : Brazil Nut Shampoo w/ Keratin Protein Brazil Nut Conditioner w/ Keratin Protein Brazil Nut Treatment Hair Mask w/ Keratin Protein Brazil Nut Intensive Oil Brazil Nut Design & Sculpturing Styling Lotion w/Keratin Protein Spring 2015 (4 products) : Treatment Hair Mask Packet's (all 4 franchises) Spring 2015 (trial kits) Starter kits Travel kits 14
Product Collections 15
Argan Oil from Morocco 16
Argan Oil Collection • Authentic and pure 100% Argan oil from Morocco that quickly replenishes hair moisture leaving it smooth and rejuvenated • Only collection to harness the beauty benefits of the Dead Sea water and minerals in the high performing shampoo, conditioner and treatment mask • High levels of essential fatty acids help counter drying and loss of elasticity • Provides hydration so the hair becomes silky and radiant and healthier • Enriched with Vitamin E that helps tame frizz, retain moisture and returns shine to the hair including the ends due to powerful anti-oxidants • Contains the super Omega 6 - Linoleic acid which stimulates the scalp and is known to stimulate hair growth Shampoo, Conditioner, Treatment mask and 100% Pure Argan Oil 17
Obliphica Oil from Russia 18
Obliphica Oil Collection • 100% pure Obliphica oil from Russia, known as Sea Buckthorn, is a yellow orange powerhouse of moisturization and healing for the hair • Rich in Vitamin E and C that restores damaged hair and brings back the luster to dull dry hair • High in fortifying fatty acids and bioactive compounds, this oil from the vitamin- rich sea berry to tame frizz by smoothing the outer cuticles of your hair, making it smooth and sleek and seals strands against humidity • Disappears into the hair with no signs of residue and adds tons of softness and shine as it provides a multi vitamin layer of protection against heat styling Shampoo, Conditioner, Treatment mask and 100% Pure Obliphica Oil 19
Baobab Oil from Africa 20
Recommend
More recommend
