Natural Resources Sector Senior Leaders Meeting December 02 2014 - - PowerPoint PPT Presentation

Export Growth and New Zealand Brand Resilience

Natural Resources Sector Senior Leaders Meeting December 02 2014

Catherine Beard – Manufacturing and Export NZ

Opportunities for Collaboration

• 1. Strengthening the NZ brand story
• 2. Assisting with communication and

developing and testing traceability tools

• 3. A business guide to engaging with

stakeholders beyond the Resource Management Act processes

• 1. Strengthening the NZ Brand Story
• Our Food Safety

Standards

• Our World-class

Biosecurity system

• Our good Animal Welfare

Practices

• Environmental Protection

– our current performance in water and carbon management as well as environmental quality practices and indicators.

• 2. Traceability and Transparency

• 3. Stakeholder Engagement
• Consenting

issues

• Social Licence to

Operate issues

• Missed
• pportunities

Recommendations

Strengthening the NZ story through input from Natural Resource Business

• ExportNZ to work with NZTE, MfE, MBIE, MPI and Statistics NZ to develop a NZ scorecard that

exporters and other business could use and a process for keeping it up to date.

• Business leaders in the sectors NZTE is working on sector stories for to further engage with the

NZ Story to add what they are doing well and talk about what they are doing to address what they aren’t so good at.

• Business leaders from the sectors NZTE isn’t yet working with to engage with NZTE on their

sector specific story. The dairy sector is a top priority.

• Business leaders in the dairy sector to initiate a focus on the dairy sector story.

Traceability/transparency

• Export NZ to draft a communications piece for exporters on the issues, risks and opportunities

around transparency and traceability.

• Export NZ to engage with MPI on developing Smart Mark to ensure that it’s commercially useful

and useable for exporters and their consumers. This would take the form of providing key company connections, data and insights from exporters and specialist and market expertise. Business guide to stakeholder engagement beyond the RMA processes

• NRS agencies to engage with the BusinessNZ Natural Resources Group of proposed changes to

the Resource Management Act.

• BusinessNZ to partner with NRS agencies on producing a stakeholder engagement guide for

business.