MYST E RY GUE ST L E ARNI NGS Vie nna Baptist Chur c h Apr - - PowerPoint PPT Presentation

MYST E RY GUE ST L E ARNI NGS

Vie nna Baptist Chur c h Apr il 2016

WHO WAS AMONG US?

Age s 29 – 54, mostly in the ir 20’s, ave r age age 35 E thnic bac kgr

• und: Afr

ic an Ame r ic an, Hispanic , Cauc asian Date Range of visits: F e b 21 thr u Apr il 10, 2016 T

• tal gue sts: 12

All 1st time visitor s Pr e vious c ontac t with this c hur c h – none at all 5 Male s and 7 F e male s F

• r

me r c hur c h bac kgr

• und: 6 Catholic s,

Pr e sbyte r ian, Anglic an, Je hovah Witne ss, None Re c e nt c hur c h atte ndanc e : Half atte nde d in past 6 months (mostly those w/ Catholic bac kgr

• und),

but 11/ 12 r e gar de d the mse lve s as “unc hur c he d”.

E ACH GUE ST WAS ASKE D T O COMPL E T E AN ONL INE SURVE Y CAPT URING T HE IR E XPE RIE NCE . HE RE ARE T HE IT E MS T HE Y ASSE SSE D:

1.

Community Awar e ne ss

2.

Signage

3.

Gr e e ting upon ar r ival

4.

Pr e - se r vic e atmosphe r e

5.

Se ating

6.

Music

7.

In se r vic e gr e e ting

8.

Me ssage

9.

Spe ake r

• 10. Post- se r

vic e atmosphe r e

• 11. Infor

mation

• 12. F

r ie ndline ss

• 13. Childr

e n’s/ Youth ministr y

• 14. Dive r

sity and Outr e ac h

• 15. Re tur

n

• 16. Ove r

all e xpe r ie nc e

L E GE ND F OR RE L AT IVE RANKING OF IT E MS

<6.50 6.50 - 7.00 7.01 - 7.50 7.51 - 8.00 > 8.00 Ve r y Poor Poor F air Good Ve r y Good

T OP T HRE E ARE AS OF RE L AT IVE ST RE NGT H

T hre e Hig he st Ca te g orie s

Cate gor y Vie nna Baptist Chur c h Inde x: L ike Size d Chur c he s Inde x: All Chur c he s Se ating 9.25 7.93 7.93 Childr e n’s & Youth Ministr ie s 8.83 6.82 6.95 Spe ake r 8.75 7.87 7.88

Anything Ove r 7.51 Conside re d Good

1 2 3 4 5 6 7 8 9 10 Se ating Childr e n's & Youth Ministr y Spe ake r VBC Similar Size Chur c he s All Chur c he s

T OP T HRE E ARE AS F OR IMPROVE ME NT

T hre e L

• we st Ca te g orie s

Cate gor y Vie nna Baptist Chur c h Inde x: L ike Size Chur c he s Inde x: All Chur c he s Community Awar e ne ss 6.33 6.41 6.41 Dive r sity & Outr e ac h 6.67 6.37 6.38 Signage 6.67 6.99 7.17

Anything Unde r 7.01 Conside re d Poor

1 2 3 4 5 6 7 8 Community Awar e ne ss Dive r sity & Outr e ac h Signage VBC Small Chur c he s All Chur c he s

VBC RE SUL T S VS. OT HE R CHURCHE S

Ite m VBC Similar Size d Chur c he s All Chur c he s Community Awar e ne ss 6.33 6.41 6.41 Signage 6.67 6.99 7.17 Gr e e ting upon ar r ival 8.00 8.11 7.93 Pr e - se r vic e atmosphe r e 7.75 7.82 7.53 Se ating 9.25 793 7.93 Music 7.75 7.00 7.14 In se r vic e gr e e ting 8.58 7.55 7.41 Me ssage 8.17 7.54 7.59 Spe ake r 8.75 7.87 7.88 Post se r vic e atmosphe r e 8.50 7.81 7.36 Infor mation 8.00 7.35 7.51 F r ie ndline ss 8.50 8.27 7.91 Childr e n’s/ Youth ministr y 8.83 6.82 6.95 Dive r sity & outr e ac h 6.67 6.37 6.38 Re tur n 6.83 6.92 6.93 Ove r all e xpe r ie nc e 7.42 7.33 7.30

COMMUNIT Y AWARE NE SS F E E DBACK

 Could folks at a loc al busine ss give you dir

e c tions to the c hur c h?

 How we ll c ould the y dir

e c t you to the c hur c h loc ation?

 What sor

t of info c ould the y give you about the c hur c h?

 Do the y e ve n know of the c hur

c h’s e xiste nc e ?

 OVE

RAL L SCORE

• 6.33 out of 10

6.25 6.3 6.35 6.4 6.45

VBC Small Chur c he s All Chur c he s

SIGNAGE

 Did the c hur

c h’s signage le ad you whe r e you ne e de d to go?

 Was the r

e a sign outside whe n you ar r ive d?

 We r

e wor ship time s liste d and e asy to r e ad?

 We r

e the ir signs indic ating whe r e to par k, and whic h door to e nte r ?

 We r

e the r e signs inside dir e c ting you to the wor ship spac e , r e str

• oms, c hildr

e n’s ar e a, e tc .?

 Ove r

all Sc or e - 6.67 out of 10

6.4 6.5 6.6 6.7 6.8 6.9 7 7.1 7.2 7.3

VBC Small Chur c he s All Chur c he s

GRE E T ING UPON ARRIVAL

 How satisfie d we r

e you with the pr e - se r vic e gr e e ting?

 Was the r

e a de signate d gr e e te r to initially we lc ome you?

 Was the r

e a gr e e te r at the e ntr y of the wor ship c e nte r ?

 How did the y we lc ome you, and did it

fe e l sinc e r e ?

 OVE

RAL L SCORE

• 8.00 out of 10

7.8 7.85 7.9 7.95 8 8.05 8.1 8.15

VBC Small Chur c he s All Chur c he s

PRE

• SE

RVICE AT MOSPHE RE

 How was the ove r

all hospitality be for e the se r vic e be gan?

 Was the atmosphe r

e / mood/ vibe inviting and we lc oming?

 Did you fe e l like par

t of the gr

• up?

 How did this affe c t your

e xpe c tations for the wor ship se r vic e ?

 Ove r

all Sc or e - 7.75 out of 10

7.35 7.4 7.45 7.5 7.55 7.6 7.65 7.7 7.75 7.8 7.85 VBC Small Chur c he s All Chur c he s

SE AT ING

 How was the ove r

all se ating e xpe r ie nc e ?

 We r

e the se ats c omfor table with ple nty to c hoose fr

• m or

too fe w?

 How c lose ly did the folks sit to e ac h

• the r

? We r e the y pac ke d toge the r

• r

c omfor tably spr e ad out?

 Ove r

all Sc or e - 9.25 out of 10

7 7.5 8 8.5 9 9.5 VBC Small Chur c he s All Chur c he s

MUSIC

 How we ll did the music appe al to you?  What style of music did you

e xpe r ie nc e ?

 Did the music ians/ voc alists/ c hoir

se e m sinc e r e about the ir par t of the se r vic e ?

 We r

e the pe ople in atte ndanc e e ngage d/ paying atte ntion?

 What age gr

• ups did you think would

most e njoy the music ?

 Ove r

all Sc or e - 7.75 out of 10

6.6 6.8 7 7.2 7.4 7.6 7.8 8 VBC Small Chur c he s All Chur c he s

IN SE RVICE GRE E T ING

 How did you fe e l about the in- se r

vic e gr e e ting?

 Did it inc lude a for

mal gr e e ting fr

• m

the pulpit, visitor r e c ognition, shaking hands with othe r s, e tc .

 Was the gr

e e ting sinc e r e ? T

• o little ,

too muc h, just r ight?

 Or

, no gr e e tings at all?

 Ove r

all sc or e - 8.58 out of 10

6.8 7 7.2 7.4 7.6 7.8 8 8.2 8.4 8.6 8.8 VBC Small Chur c he s All Chur c he s

ME SSAGE

 How appe aling was the me ssage to you?  What was it about?  About how long was the me ssage ?  How e asy was the c onc e pt to gr

asp?

 How r

e le vant was it to you?

 How e njoyable / inte r

e sting was the me ssage ?

 Ove r

all sc or e 8.17 out of 10

7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 8 8.1 8.2 8.3 VBC Small Chur c he s All Chur c he s

SPE AKE R

 How we ll did the spe ake r

c ommunic ate the me ssage ?

 How we ll pr

e par e d and c omfor table was the spe ake r ?

 Was the pr

e se nte r e asy to liste n to and unde r stand?

 We r

e any visual aids use d (vide os, pr

• ps, dr

ama, e tc .)?

 Ove r

all sc or e - 8.75 out of 10

7.4 7.6 7.8 8 8.2 8.4 8.6 8.8 9 VBC Small Chur c he s All Chur c he s

POST SE RVICE AT MOSPHE RE

 Ove r

all hospitality afte r the wor ship se r vic e

 Was the mood/ atmosphe r

e / vibe inviting for you?

 Did anyone inte r

ac t with you?

 How did this time affe c t your

• ve r

all impr e ssion of the c hur c h?

 Ove r

all sc or e - 8.50 out of 10

6.6 6.8 7 7.2 7.4 7.6 7.8 8 8.2 8.4 8.6 VBC Small Chur c he s All Chur c he s

INF ORMAT ION

 How we ll did the y provide informa tion a bout

prog ra ms a nd se rvic e s for you?

 Wha t type s of informa tion we re provide d?  Wa s the re a wa y to le a ve your c onta c t

informa tion with the c hurc h?

 In wha t wa ys did the y a tte mpt to provide

informa tion to you?

 Doe s the c hurc h ha ve a n e ffe c tive soc ia l me dia

pre se nc e or we bsite ?

 Wha t info is on the ir we bsite  Wha t e lse would you like to se e on the we bsite ?  Ove ra ll sc ore - 8.00 out of 10

7 7.2 7.4 7.6 7.8 8 8.2 VBC Small Chur c he s All Chur c he s

F RIE NDL INE SS

 How fr

ie ndly was the c hur c h to you dur ing your visit?

 How we lc ome did you fe e l?  Ove r

all sc or e - 8.50 out of 10

7.6 7.7 7.8 7.9 8 8.1 8.2 8.3 8.4 8.5 8.6 VBC Small Chur c he s All Chur c he s

CHIL DRE N’S/ YOUT H MINIST RY

 Rate your

impr e ssion of this ministr y ar e a. Conside r issue s like – safe ty, c le anline ss, e asy to loc ate , staffing)

 Would you fe e l c omfor

table le aving your c hild in the ir c ar e ?

 What infor

mation was available to he lp you make this de c ision?

 Do you think your

c hildr e n would e njoy the ir time the r e ? Why?

 Ove r

all sc or e - 8.83 out of 10

1 2 3 4 5 6 7 8 9 10 VBC Small Chur c he s All Chur c he s

DIVE RSIT Y & OUT RE ACH

 How we ll is the c hur

c h r e ac hing out to the c ommunity?

 Is the r

e a dive r se gr

• up of pe ople atte nding

(r ac e , age , ge nde r , bac kgr

• und, e tc .)?

 How do the y de monstr

ate the ir e ffor ts to c ar e for and c onne c t to the ir c ommunity (e ve nts, c har itable wor k, ac tivitie s, pr

• gr

ams)?

 What spe c ific ally did you obse r

ve of le ar n that infor me d your

• pinion?

 Ove r

all sc or e - 6.67 out of 10

6.2 6.25 6.3 6.35 6.4 6.45 6.5 6.55 6.6 6.65 6.7 VBC Small Chur c he s All Chur c he s

WOUL D YOU RE T URN?

 How willing would you be to r

e tur n to this c hur c h?

 Why or

why not?

 Would you e nc our

age othe r s to atte nd c hur c h he r e ?

 What gr

• ups of pe ople might be

attr ac te d to this c hur c h?

 Ove r

all Sc or e - 6.83 out of 10

6.78 6.8 6.82 6.84 6.86 6.88 6.9 6.92 6.94 VBC Small Chur c he s All Chur c he s

OVE RAL L PE RCE PT ION OF CHURCH

 What sugge stions do you have for

the m?

 How c an we he lp the m impr

• ve the ir

se r ve ?

 L

e t us know whe the r the y follow up and c ontac t you in the futur e .

 Any othe r

• bse r

vations to offe r not c ove r e d in pr e vious ite ms?

 Ove r

all sc or e - 7.42 out of 10

7.24 7.26 7.28 7.3 7.32 7.34 7.36 7.38 7.4 7.42 7.44 VBC Small Chur c he s All Chur c he s

DO WHAT NE XT ?

 Gr

e ate st r e tur n on e ffor t and c ost

 Most notic e able by 1st time gue sts  Gr

e ate st affe c t on c ommunity awar e ne ss

COMPRE HE NSIVE SIGNAGE

Inc onsiste nt signage c omplic ate d by pr e se nc e of signs in Kor e an T r ansition fr

• m str

e e t to wor ship Str e e t signs ne e d atte ntion & assume all ar e c oming fr

• m inte r

state Onsite signage as we ll – wor ship time s, r e str

• oms, c hildr

e n’s ar e as, e tc .

RE DE SIGN WE BSIT E F OR T HOSE SE E KING HE L P – 1ST T IME RS

Simplify for those who know nothing – don’t know your jar gon T hink fr

• m the ir

point of vie w about how to ge t e ngage d/ c onne c te d Make it e asy to donate – we ar e in a c ashle ss soc ie ty Make it e asy to sign up, r e giste r , e nr

• ll

for e ve nts & ac tivitie s

F OCUS ON COMMUNIT Y AWARE NE SS

Your ne ighbor s don’t know you – the y ar e c hanging, inc luding loc al busine sse s E ngage in se r vic e pr

• je c ts for

the ir be ne fit – par tne r ships Do the usual mar ke ting to r aise awar e ne ss – invite the m to spe c ial e ve nts you ar e hosting Conduc t c ommunity e ve nts that build r e lationships r athe r than just give stuff away (tutor ing vs bac kpac ks)