[PPT] - My Creative Spark Part of the Forever CuriousProject 1 Project PowerPoint Presentation

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My Creative Spark Part of the Forever CuriousProject

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Project Aims

To share Creative thinking and ideas between children and

adults in creative industries in a safe, structured way

To excite and develop participants curiosity and appetite

for creativity

To learn from each other through sharing workshops that

are creative, inspiring, fun and collaborative

To develop a learning tool for schools, families and creative

industries that is unique and useful in inspiring Creativity

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Who are Wieden + Kennedy?

Wieden + Kennedy is an independent, creatively driven advertising agency
Our founder Dan Wieden believes that young people are at the creative forefront of
ur futures. Based on this notion he founded Caldera, a highly effective enrichment

programme for underprivileged young people in Portland, Oregon. Still thriving today, Caldera focuses on nurturing creative talent amongst young people, supporting them to achieve personal growth and success through and in the arts.

In our London office we wanted to keep up! We believe that the vibrancy of young

people in inner London can provide us advertising bods with a vast amount of insight and inspiration. As an agency, we have a wealth of creative talent that we want to use to help nurture and enrich the creative curiosity and talents of young people.

Our desire to do something meaningful within our local community has led us to

project 'spark'

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Why Forever Curious ?

As an agency, we realise the power of creativity and are humbled by it. We strive to apply the curiosity of the young to the work we produce and the conversations we have. We want to aspire to the elvinened, enriched and generally curious nature of young people, and their desires to learn about the world around them and everything beyond. Forever Curious is the never ending exploration into the what ifs and why's, the lets try it and see, the bubbling energy of ideas that are boundless and unrestricted. It is at the centre of our mantra 'walk in stupid, every day'. In children the sense of curiosity and excitement about the world is unrivalled. We believe by opening up the doorway to sharing between creative minds in both our industry and young people, we can step forward into a world of sharing, learning and developing together.

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Creative Spark Cards

What are they ?

A learning tool developed between children and adults that stimulates their curiosity and broadens there creative experience. Expressed in a collection of creative inspiration cards designed by children and W+K people.

What is a creative inspiration card ?

A two-sided card that captures an individual's creative moment and brought to life as a personal description and picture. The cards will be shared between children and W+K people in a creative and collaborative Sharing and Exploration workshop, to inspire each other creatively. The Creative Spark cards and evidence of the process will be displayed in an exhibition to showcase the journey and the end result

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Creative Spark Card Layout

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Learning Outcomes

Enhanced Creative thinking
Team work skills nurtured
Confidence and Self Esteem raised
learning from each other whilst engaging in a range of creatively broad

activities that develop learning and awareness on many levels

Validation of Creative ideas and thinking
Speaking and listening skills enhanced
Thinking, planning and executing skills developed
Monitoring & evaluating skills enhanced

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How does it work ?

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The Workshops

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Introduction Workshop : School premises

20 children, 1 lead teacher, 1 WK education specialist, 5 WK Spark Leaders 2 hours (15 minutes with lead teacher)

Introduction and welcome by W+K
Introduction from school: A bit about you
Warm up and ice breaker games
Team exploration. What is creativity?
WK share some of their creative spark moments
Pair exploration: What is your Creative Spark? How could you re-create your Creative Spark for

someone else to experience?

Sharing ideas. Facilitated sensitively to support and nurture the children's belief in themselves and

their ideas

Discussion and evaluating & choosing final 5 spark moments
Developing these into activities that can be shared

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Exploration and Sharing Workshop: local Venue

20 children, 1 lead teacher, 1 WK education specialist, 4 WK Spark Leaders 20 Wieden + Kennedy staff 3 hours

Welcome by Wieden + Kennedy
Plan for the session
Meet your buddy
Ice breaker games
WK Spark moments explored
Discussion and evaluation
BREAK : refreshments provided. (School stations set up)
School Spark moments explored
Discussion and evaluation
Reflections and Next steps
Thankyous by Wieden + Kennedy

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The Exhibition

An opportunity to share and celebrate the process and outcome … July 21st Venue tbc

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