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Ms Boitumelo Moleleki Member Relations Manager Tourism Business Council of South Africa
SLIDE 2 INTRODUCTION: TBCSA
Facilitate key industry programmes Lobby the public sector On behalf of OUR members Monitor & Influence macro- economic developments
✓ Non profit organisation ✓ Member-based representing all sub-sectors of T&T ✓ Represent interest of
✓ Aim to create a viable environment for business to grow & thrive ✓
SLIDE 3 INTRODUCTION: TBCSA
To be the trusted, respected and informed voice
travel and tourism business in South Africa To serve our members for the purpose of building the pride, economy and identity of
By engaging and influencing stakeholders and government
business
Our Vision Why we exist? How will we achieve this?
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INTRODUCTION: TBCSA
SLIDE 5 Introduction: TBCSA
- TBCSA: FACILIATED PROGRAMMES
Destination Marketing
- 1% voluntary tourism levy contribution by tourism businesses
- Collaboration with SA Tourism to promote destination
Tourism Knowledge & Market Intelligence
- Bi-annual business index
- Indicates overall health of business performance
Tourism Safety and Security A tourism & trade safety support initiative. It is a vehicle through which business in the industry is addressing safety & security challenges affecting tourists.
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TBCSA: ACHIEVEMENTS
SOME OF OUR NOTABLE ACHIEVEMENTS INCLUDE: ❑Mobilised business in sector to speak with one voice ❑Tourism BEE Charter - 1st sector to establish such as Charter ❑ Successful lobbying for a dedicated Ministry for Tourism ❑Actively involved in the promotion of destination SA – contributing close to 10% to SA Tourism’s marketing budget through tourism levy ❑Collaborated with Government to develop National Service Excellence Strategy and National Tourism Sector Strategy ❑Improved relations with BUSA to take up policy issues affecting the tourism sector ❑Key sectoral associations a part of the Collective
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DESTINATION MARKETING FUND TOURISM MARKETING LEVY SOUTH ARICA
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WHAT IS TOMSA?
❑The TOMSA levy = 1% charged to tourists/visitors for their use of various travel and tourism services in SA ❑Added to the bill paid by the client ❑Voluntary ❑Does not constitute a tax to the business ❑Established in 1999
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WHO STARTED TOMSA?
❑Private sector initiated the establishment of the TOMSA levy, due to insufficient funds to promote South Africa as the preferred tourist destination globally ❑The aim of the tourism levy collected by private sector, was to match government fund for SA Tourism to efficiently carry out marketing activities.
SLIDE 10 WHO COLLECTS TOMSA?
Hotels Car Hire Resorts Game Lodges Tour Operators Travel Agencies Guest Houses B & B 's Conference Venues
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WHY SHOULD BUSINESS COLLECT TOMSA?
❑More visitors means industry growth, More entrepreneurs and job creation ❑The collection of the TOMSA levy allows industry to have A VOICE in terms of the direction of SAT’s marketing activities. ❑Private sector contributes over 9% of SAT’s overall budget = shareholder
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THE ROLE OF SAT
❑93% of TOMSA funds are transferred to SA Tourism - quarterly ❑15% of funds transferred to SAT form part of the collaborative fund – for trade projects to increase tourist arrivals into SA & domestic travel ❑3 year MOU governs the relationship with SA Tourism & TBCSA ❑TBCSA meet with SA Tourism through various forums: ▪ Bilateral meetings ▪ TBCSA/TOMSA board meetings ▪ CEO to CEO meetings ▪ AGM
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TOMSA’s CONTRIBUTION TO DESTINATION SA
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ACHIEVEMENTS
❑Influence South African Tourism’s annual marketing plans ❑Hosted the 1st TOMSA Above The Line Awareness campaign in 2016 in partnership with Times Media and South African Tourism – Finders Keepers ❑Establishment of the collaborative Fund, recently funded R10m towards the #waterwisetourism campaign
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COLLABORATIVE FUND
Funding Opportunities include:
❑Joint Marketing Agreements ❑Bursaries and scholarships to support travel and tourism students ❑ Crisis management initiatives, with the current drought/water crisis PR campaign as a start ❑Support for or trade shows for TLCs including the sponsorship for emerging businesses ❑Initiatives to facilitate a welcome environment at ports of entry into South Africa ❑Support for Provincial/Local Tourism agencies and DMOs in the promotion of their destinations ❑Support for the business tourism industry to increase tourist arrivals into the country ❑Initiatives to support and promote domestic tourism
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BENEFITS FOR COLLECTING TOMSA
❑3% BEE points based on the Tourism BEE Score card ❑Discounts at local industry trade shows hosted by SAT; Indaba & Meetings Africa ❑Receive quarterly updates on industry performance through TBI ❑Receive exclusive updates, alerts and reports on TSI ❑Receive a platform to engage with SAT on their marketing activities ❑Discounted rates on tourism grading fees ❑Receive preference in domestic tourism campaign
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TOMSA ABOVE THE LINE CAMPAIGN
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Finders Keepers Video
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Thank you!
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CONTACT DETAILS
www.facebook.com/tbcsa @tomsa98 membership@tbcsa.travel 012 664 0120
