MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts - PowerPoint PPT Presentation

Aug 15, 2023 •272 likes •514 views

MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts ABOUT US The Jones PR ODMHSAS Team Taylor Ketchum Ashley Ross Vice President Account Executive The Stats We Started With PFS MEDIA CAMPAIGN 2019 Pre-Campaign Research 15-29%

MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts
ABOUT US The Jones PR ODMHSAS Team Taylor Ketchum Ashley Ross Vice President Account Executive
The Stats We Started With
PFS MEDIA CAMPAIGN 2019 Pre-Campaign Research 15-29% who share prescription medications 40-50% who keep old prescription medications 36-53% who never store medications in a locked box
THE ISSUE  Safe Use  Disposal  Storage
What Did We Do?
THE SOLUTION  One-on-One Trainings  Visual Assets  Digital Marketing  Out-of-Home Advertising  Canvassing/Community Outreach  Cable
THE SOLUTION One-on-One Trainings
THE SOLUTION One-on-One Toolkit Trainings  Train and partner with regional PFS coordinators  Social media, PR and community outreach training
THE SOLUTION One-on-One Toolkit Trainings
THE SOLUTION Visual Assets
THE SOLUTION Visual Assets – Round 1 Round 1 graphics focused on safeguarding medications
DID YOU SEE A FEW OF THESE? Visual Assets – Round 1
THE SOLUTION Visual Assets – Round 2 Round 2 graphics focused on safely disposing of medications
THE SOLUTION Digital Marketing
THE SOLUTION Digital Marketing  Facebook Advertisements  Network Advertisements  CTV
RESULTS… SO FAR Digital Marketing  Nearly 2 million video views  More than 25,000 link clicks  Nearly 1.2 million impressions
THE SOLUTION Out-of-Home Advertising
RESULTS… SO FAR Out-of-Home Advertising 34 total billboards placed for a 16-week flight = more than 37 million impressions 432,000 digital boards in OKC = nearly 7 million impressions
THE SOLUTION Getting in the Community
RESULTS… SO FAR Canvassing/Community Outreach
RESULTS… SO FAR Canvassing/Community Outreach  Oklahoma Pharmacists Assoc. distributing 2,000 rack cards to pharmacies across the state  Participated in 9 community events  So far, 1,550 individuals impacted by outreach
MOVING FORWARD Next Steps  30-day cable buy launching Sept. 1  Continuing canvassing events in local communities  Continuing strategically-targeted digital marketing
QUESTIONS? Ashley Ross Email: Ashley@jones.pr Phone: (405) 516-9686

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