MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts - - PowerPoint PPT Presentation

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MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts - - PowerPoint PPT Presentation

Aug 15, 2023 272 likes •516 views

MOVING OKLAHOMA FROM AWARENESS TO ACTION. Recap of summer efforts ABOUT US The Jones PR ODMHSAS Team Taylor Ketchum Ashley Ross Vice President Account Executive The Stats We Started With PFS MEDIA CAMPAIGN 2019 Pre-Campaign Research 15-29%

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MOVING OKLAHOMA FROM AWARENESS TO ACTION.

Recap of summer efforts

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ABOUT US

The Jones PR ODMHSAS Team Taylor Ketchum Ashley Ross Account Executive Vice President

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The Stats We Started With

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who share prescription medications

PFS MEDIA CAMPAIGN 2019

Pre-Campaign Research

15-29% 40-50% who keep old prescription medications 36-53% who never store medications in a locked box

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  • Safe Use
  • Disposal
  • Storage

THE ISSUE

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What Did We Do?

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  • One-on-One Trainings
  • Visual Assets
  • Digital Marketing
  • Out-of-Home Advertising
  • Canvassing/Community Outreach
  • Cable

THE SOLUTION

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One-on-One Trainings

THE SOLUTION

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  • Train and partner with regional

PFS coordinators

  • Social media, PR and community
  • utreach training

THE SOLUTION

One-on-One Toolkit Trainings

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THE SOLUTION

One-on-One Toolkit Trainings

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Visual Assets

THE SOLUTION

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THE SOLUTION

Visual Assets – Round 1

Round 1 graphics focused

  • n safeguarding medications
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DID YOU SEE A FEW OF THESE?

Visual Assets – Round 1

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THE SOLUTION

Visual Assets – Round 2

Round 2 graphics focused

  • n safely disposing of

medications

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Digital Marketing

THE SOLUTION

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  • Facebook Advertisements
  • Network Advertisements
  • CTV

THE SOLUTION

Digital Marketing

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  • Nearly 2 million video views
  • More than 25,000 link clicks
  • Nearly 1.2 million impressions

RESULTS… SO FAR

Digital Marketing

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Out-of-Home Advertising

THE SOLUTION

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RESULTS… SO FAR

Out-of-Home Advertising

34 total billboards placed for a 16-week flight = more than 37 million impressions 432,000 digital boards in OKC = nearly 7 million impressions

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Getting in the Community

THE SOLUTION

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RESULTS… SO FAR

Canvassing/Community Outreach

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RESULTS… SO FAR

Canvassing/Community Outreach

  • Oklahoma Pharmacists Assoc.

distributing 2,000 rack cards to pharmacies across the state

  • Participated in 9 community events
  • So far, 1,550 individuals impacted

by outreach

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  • 30-day cable buy launching Sept. 1
  • Continuing canvassing events in local

communities

  • Continuing strategically-targeted digital

marketing

MOVING FORWARD

Next Steps

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QUESTIONS? Ashley Ross Email: Ashley@jones.pr Phone: (405) 516-9686