Monday, April 25, 16 During the 1970s, the relevance of Modernism - - PowerPoint PPT Presentation

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Monday, April 25, 16 During the 1970s, the relevance of Modernism - - PowerPoint PPT Presentation

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Monday, April 25, 16 During the 1970s, the relevance of Modernism is challenged. Designers emerged who werent afraid to reference historical movements within their design work. Monday, April 25, 16 Postmodern graphic design is

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During the 1970s, the relevance

  • f Modernism is challenged.

Designers emerged who weren’t afraid to reference historical movements within their design work.

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“Postmodern” graphic design is brought about by:

  • Swiss designers who broke away from the

Traditional International Style

  • New Wave Typography (Wolfgang Weingart)
  • The 1980s “look” from the Memphis Group in Milan
  • The San Francisco “group” (The Michaels)

and most of all...

  • The arrival of the MacIntosh in the late 80s!

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Rosemarie Tissi ad for Lutz & Company 1964

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Seigfried Odermatt ad for Union Wall Safes 1968

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Rosemarie Tissi ad for Englersatz AG 1980

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Rosemarie Tissi ad for Englersatz AG 1980

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Bruno Monguzzi poster for an exhibition

  • f The Photogram in

20th Century Art 1990

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In the 60s, designers like Tissi were expanding the boundaries of the International Style without rebelling against it. That would change in the 70s with an approach that would be known as New Wave Typography

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Wolfgang Weingart portion of German typesetter’s exam, 1963

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Weingart was able to break the typographic rules masterfully, because he knew them and understood them. He believed in the “Gutenberg approach,” in that students should understand printing processes as well as design principles

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Wolfgang Weingart taught at the Basel School

  • f Design and breathed new spirit into the

typography of order and neatness set by the Swiss masters of the International Style.

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Wolfgang Weingart experimental text setting, 1969

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Wolfgang Weingart typographic experiments, 1971

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Wolfgang Weingart announcement from typographic magazine, 1974

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Wolfgang Weingart, exhibition posters, 1977, 1982

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Wolfgang Weingart exhibition poster 1982

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  • https://www.youtube.com/watch?

v=WA5CYRrd8qo#t=16

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Dan Friedman typographic magazine cover 1971

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Dan Friedman, another student of Weingart’s, taught at Yale and gave his students extensive typographic exercises.

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Dan Friedman (instructor) Rosalie Hanson (student) typographic permutations, 1970

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Dan Friedman Bonwit Teller gift packaging proposal 1977

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April Greiman, who studied with Weingart in Switzerland, opened a studio in Los Angeles in the early 70s.

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April Greiman masthead for Luxe magazine 1978

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April Greiman China Club advertisement 1980

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April Greiman poster for California Institute of the Arts 1979

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Willi Kunz pages from 12 typographic interpretations 1975

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Willi Kunz, photography exhibition poster, 1978

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Willi Kunz Typographic workshop poster 1974

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Christoph Radl and Valentina Grego Memphis logo designs early 1980s

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The Memphis aesthetic was about bright color, exaggerated geometric forms and references to classical culture. Their work set the tone for a decade

  • f highly decorative design.

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  • Wm. Longhauser, poster for Michael Graves exhibit, 1983

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The San Francisco style or “The Michaels” of the early 80s: Michael Vanderbyl Michael Cronin Michael Manwaring

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Michael Vanderbyl California Public Radio poster 1979

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Michael Vanderbyl promotional mailer for Simpson Paper company, 1985

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Michael Vanderbyl cover for HBF Furniture catalog 1985

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Michael Vanderbyl postmodern architecture poster 1984

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Michael Manwaring retail display poster for Santa Cruz 1984

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Michael Manwaring brochure cover for Barr Exhibits 1984

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Michael Cronin and Shannon Terry Beethoven Festival poster 1983

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  • http://bcove.me/wph9pu9j

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Retro (or backward-looking) design revisited historical design from the era between the two world wars. Vernacular design is a reference to earlier commonplace graphic forms like baseball cards, old-time packaging

  • r naive illustration styles.

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Paula Scher poster for Swatch Watches 1985

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Herbert Matter, Swiss Tourism poster

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Paula Scher poster for CBS Records 1979

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Paula Scher, “Great Beginnings” spread from Koppel & Scher brochure, 1984

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Paula Scher poster for MTV’s Free Your Mind campaign 1994

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  • https://vimeo.com/18839878

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Paula Scher, Louise Fili and Carin Goldberg initiated the Retro Style in New York City.

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Louise Fili book cover for The Lover 1985

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Carin Goldberg and Frank Metz book cover for The Sonnets to Orpheus 1987

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Daniel Pelavin and Judith Loeser cover for The Notebooks of Malte Laurids Brigge 1985

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Inspired by this Gustav Klimt poster

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Charles S. Anderson Marine Midland Automotive Financing Division trademark 1985

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A hugely successful design firm in Minneapolis, Duffy Design Group was inspired by old clip art from the 20s, 30s and 40s.

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Joe Duffy and Charles S. Anderson identity program for line of Chaps/ Ralph Lauren clothing 1987

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Charles S. Anderson (designer and illustrator) and Lynne Schulte (illustrator) packaging for Classico Pasta Sauce 1985

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Charles S. Anderson Design Co. watches & packaging 1992

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Charles S. Anderson Design Co. cover for CSA Archive Catalog

  • f Stock Art

1995

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Neville Brody record album cover design for Parliament 1985

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Neville Brody, contents page logos from The Face, nos. 49, 52 & 55, 1984. the word contents deconstructed into changing icon

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Neville Brody reused a graphic design element from one of his earlier designs in a story about Andy Warhol.

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Neville Brody, spread from The Face, no. 59, 1985

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  • https://vimeo.com/32207784

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This era of design saw the beginning of the computer-assisted graphic design age. Working with historical forms would be changed forever by the greatest visual communication technology since Gutenberg’s moveable type and printing press.

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