Mobility Effect in Retail From Brick to Click and now Tap Vinay - - PowerPoint PPT Presentation

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Mobility Effect in Retail From Brick to Click and now Tap Vinay - - PowerPoint PPT Presentation

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Mobility Effect in Retail From Brick to Click and now Tap Vinay Nayak K, Collabera Solutions Mobile Application Conference, Silicon India 20 th Sep 2013 1 Agenda Context Mobility in Retail Must have features Contactless

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Mobility Effect in Retail

“From Brick to Click and now Tap”

Vinay Nayak K, Collabera Solutions Mobile Application Conference, Silicon India 20th Sep 2013

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Agenda

  • Context
  • Mobility in Retail – Must have features
  • Contactless Retail
  • What next?
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Brick and Mortar - v1.0

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Brick and Mortar - v2.0

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Brick and Mortar - v3.0

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Online Retail

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Online Retail

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Enter Mobile Shopping

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Tesco Home Plus in Korea

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Online Retail

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Mobile Enabled Retail – Must Have Features

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Location Based Services

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Location Based Services - Priceline

 Negotiator app for finding and booking a hotel room  58% booked their room within 20 miles  35% booked within a mile  82% booked room less than a day

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Location Based Services - Realtor

 Buy  Sale  Rent  Scout  Draw  Search

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Virtual Gifts

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Virtual Gifts  More popular than plastic cards  Integration with Mobile Wallet  Projected Market $11 billion in 2014  Virtual Gift Marketplaces  Facebook brought Karma  Social Media integration - popular

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Mobile Coupons  Location Based coupons  47% users want a coupon on their phone if they are near a store  Augmented Reality further popularizing coupons

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Virtual Wardrobe / Dressing Rooms

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Virtual Wardrobe / Dressing Rooms  Australians increasingly shopping online  Online and in-store as well  Virtual Sales assistants  Virtual changing rooms  More up-sell and cross-sell

  • pportunities

 Sussan and Target seeing customers coming back to them  Convenient shopping for those with busy lifestyle

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Augmented Reality

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Augmented Reality – How it works

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Augmented Reality – Innumerable usecases  Ikea  Nescafe

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Contactless Retail – Silent Revolution in making

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Mobile Payments – A way of life

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Mobile Wallet – Different Options

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NFC – Enabling Mobile Payments

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What Next?

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iBeacon – Welcome the new age in store retailing  Small wireless sensors  Bluetooth Low Energy (BLE)

  • r Bluetooth 4.0

 Range 50m compared to NFC – 20cm  Does not need a built in chip like NFC  Micro-location  In-Store, Near Store Marketing  Indoor Navigation

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What next?  Whole new in store experience or just Show rooming?  Apple itself refreshed its chain of stores  56% of shoppers said they were likely to spend more money at a physical store  44% of shoppers would like to use a mobile app to support in-store shopping

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What next for online stores?  Store at your doorsteps  AaramShop in India  Predictive Shopping / Smart Buying with BigData analysis  Second Screen apps / Augmented Reality apps on Smart TVs  Order a shirt as you are watching movies