SLIDE 1
SLIDE 2 The mission of Tuscaloosa United Soccer Club is to provide soccer players in Tuscaloosa County the opportunity to reach their highest potential based upon each player’s abilities, goals, and motivation. The Tuscaloosa United Soccer Club will achieve this mission by providing:
- structured, age- and skill-appropriate training for players of ages, genders and ability levels
- pportunities for parental input and involvement
- a dedicated, trained coaching staff, committed to individual player
- development of and access to high quality soccer facilities
- a physically and psychological safe environment that promotes a high level of
competitive soccer play and encourages individual and team development
MISSION STATEMENT
SLIDE 3 Fall 2011 Spring 2012 Fall 2012
U4 45
44 +27 71 U5 60
58 +28 86 U6 56
45 +24 69 U7 46 +8 54
53 U8 31 +6 37 +25 62 U9 51
42 +6 48 U10 50
31 +1 32 U11 32
14 +15 29 U12 18
6 +12 18 U13 13
ELITE 120
97 +29 126 TOTAL 522
428 +175 603
ENROLLMENT
U18 U17 U16 U15 U14 U13 U12 U11 U10 U9 U8 U7 U6 U5 U4
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SLIDE 5 PRODUCT
TUSC’s products are essentially soccer and entertainment. Quality soccer is produced by training and utilizing highly qualified coaches and staff members to create a winning product on the field. Entertainment is created via:
- The game of soccer
- Coaches/staff members who entertain the kids
- Use of facilities (indoor swimming pool)
- Social environment of the club
Entertainment Staff Facilities Social Soccer
SLIDE 6 PRICE
TUSC is conscious of pricing decisions given the current economic environment. TUSC programs are priced competitively with
- ther clubs in the surrounding areas.
TUSC is constantly looking for ways to cut costs for its players through business decisions (uniforms), scholarships, fundraising, etc. No child should be unable to participate for financial reasons.
Reduced Costs
Scholarships Fundraising Business Decisions
SLIDE 7 PLACE
TUSC marketed its fall 2012 programs on three digital billboards throughout the city of Tuscaloosa during registration. Fliers for TUSC programs are also taken to Tuscaloosa County, City, and private schools.
- Emphasis on schools near Sokol Park,
Bobby Miller Center, or those with a history of program participants (ACA, Holy Spirit, etc.) TUSC’s expanding web presence lends itself to an increased emphasis on digital marketing.
SLIDE 8 PROMOTION
TUSC primarily uses print and digital advertising to reach its customers. Forms of promotion used by TUSC:
- Events (Friday Night Lights)
- Fliers
- Email blasts
- Website
- Facebook
- Mailers
- Branded items (apparel, car decals, etc.)
While TUSC’s marketing initiatives have demonstrated their usefulness, word of mouth continues to be an extremely powerful force at play within
Promotion Events Facebook Website Fliers / Mailers Branded Items Email
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PROMOTIONAL MATERIALS
SLIDE 10
PROMOTIONAL MATERIALS
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SLIDE 12 COMMUNICATION
PARA purchased the rights to use the One Call Now emergency notification system.
- Through this system, a message can be emailed, called, or
texted to each member of the club in an instant. TUSC has improved its web presence through website improvements and social media. Team managers are now being used to help improve team communication. Many communication avenues are being utilized constantly and consistently to resolve any communication issues (website, phone, social media, parent meeting, etc.)
SLIDE 13
NEWSLETTER
TUSC Newsletter first published in the fall of 2012. There are currently three issues available for download at www.tuscaloosaunited.com Represents an additional way to communicate with club members about events and happenings.
SLIDE 14 SOCIAL MEDIA
TUSC launched its official Facebook page on May 21st, 2012. The Facebook page currently has 95 “likes.” TUSC also has a Twitter account, though it has been underutilized. Social media is an important avenue for communication, especially given Facebook’s aging population. “I didn’t get the email, but I learned about this event through Facebook so here I am.”
- Soccer mom at a recent parent meeting
SLIDE 15 WEBSITE IMPROVEMENTS
Website features:
information
schedules
- Calendars
- Weather
- Sponsorships
- Team Pages
- Pictures
- Links
- Forms
TUSC maintains a website through League Athletics primarily to disseminate information to its members.
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SLIDE 17 JUNIORS
Juniors was launched in the spring of 2009 in an effort to improve the Academy program by placing its U4 members in a separate program.
- Their limited attention span was difficult to manage.
Each Juniors session lasts 45 minutes and meets once a week at either the Bobby Miller Center or the Sokol North Complex. The Juniors Program currently has 71 members, making it the second largest age group in the entire club (U5 has 86). Soccer is likely one of the first, if not the first sport kids in our area formally participate in.
SLIDE 18 ACADEMY PROGRAM IMPROVEMENTS
After listening to the feedback of its participants and parents, TUSC enacted a series of improvements for its Academy program:
- Assigned coaches to teams
- Improved communication
- Field markings/signs improved
- Enhanced awards program (door prizes,
certificates, medals)
- Streamlined game/practice schedule
- Practice at the University of Alabama (09/06)
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TUSL TOURNAMENT
TUSL held a tournament for its U9-U10 teams following the regular season. Many of TUSL’s coaches mentioned their players’ enjoyment of the tournament. The winner and runner up received medals for their accomplishments. Pictured at right: the winning team from the TUSL Tournament coached by Steven Stabler and Carlos Chapparro.
SLIDE 20 TOPSOCCER
TOPSoccer is an outreach program for individuals with physical or mental disabilities. TOPSoccer will be launched in the fall 2012 season. TUSC is offering this program in an effort to serve ALL of Tuscaloosa County.
- Every child deserves a chance to play soccer.
TOPSoccer sessions will be held at Bowers Park on Sunday afternoons beginning September 23rd for a minimal program fee.
SLIDE 21 YOUTH INDOOR LEAGUE
The inaugural season of the Youth Indoor League was held this past winter. Over 100 players on 19 teams spread across 4 divisions participated. The Youth Indoor League attracted players of all ages (U9 to U19). The Youth Indoor League is an incredible value including 7 weeks of competition and a program t-shirt. The second season of the Youth Indoor League will kick-
SLIDE 22 FRIDAY/SATURDAY NIGHT LIGHTS
Friday/Saturday Night Lights is one of TUSC’s greatest
TUSC has hosted a total of three FNL events. Designed as an informal night of pickup soccer with minimal adult interference, FNL is soccer at its purest. All soccer players regardless of age or ability are invited to participate at no charge. Door prizes have been given away in the past as an added incentive for attendees.
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SUMMER KICK-OFF CAMP
TUSC hosted the Summer Kick-Off Camp from Tuesday, May 29th through Friday, June 1st at the Bobby Miller Activity Center. The camp was instructed by John Vincent. 36 participants ranging in age from U9 to U18 participated in an effort fine tune their soccer skills for the upcoming fall season. Participants received three hours of soccer instruction each day, followed by an hour of swimming at the Bobby Miller Center’s indoor pool.
Many camp participants have become or are regular participants in TUSC programs.
SLIDE 24 ACADEMY CAMP
TUSC hosted the Academy Camp from Monday, June 11th through Friday, June 15th at the Bobby Miller Activity Center. The camp was instructed by John Vincent and Shane Reeves 44 participants ranging in age from U5 to U13 participated in an effort fine tune their soccer skills for the upcoming fall season. Participants received three hours of soccer instruction each day, followed by an hour of swimming at the Bobby Miller Center’s indoor pool.
SLIDE 25 BACK 2 SCHOOL CAMP
TUSC hosted the Back 2 School Camp from Monday, August 13th through Friday, August 17th at the Bobby Miller Activity Center. The camp was instructed by Shane Reeves 15 participants ranging in age from U5 to U13 participated in an effort fine tune their soccer skills before heading back to school. Participants received three hours of soccer instruction each day, followed by an hour
- f swimming at the Bobby Miller Center’s
indoor pool.
SLIDE 26 EVALUATIONS
Evaluations for TUSC’s Division II travel teams were held at the Sokol North Complex on Saturday, June 2nd and Monday, June 4th. Players were able to receive a fitting for their uniforms after receiving an
Following evaluations, TUSC was able to field a total of 10 teams for play in the AYSA’s Division II State League.
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ELITE TEAM CAMP
TUSC’s Elite Camp is essentially a team camp designed to strengthen and condition Division II players in the weeks prior to the start of the season. The ELITE Camp is also an opportunity for TUSC coaches to evaluate their players talent and configure their teams for success. Participants receive a t-shirt for their attendance.
SLIDE 28 SPEED AND AGILITY TRAINING
Through calibration with the University of Alabama’s women's soccer team, TUSC players have enjoyed the
speed and agility training from collegiate athletes and coaches. Speed and agility training will be offered for TUSC’s ELITE players throughout the season.
SLIDE 29 COACHING COURSES
TUSC hosted two USSF coaching courses this year at the Bobby Miller Activity Center. A National “E” License course was held in February. A National “D” License course was held in June. Many of the coaches from these courses have used their knowledge to assist in TUSC programs and others around the state.
SLIDE 30 UNIFORM CHANGE TO ADIDAS
- Cost saving two-year uniform model
- Adidas points to use on future club
purchases
- Increased availability via Soccer Locker
USA
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