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Minnesota Health I nsurance Exchange Presentation to Outreach, Communications and Marketing Work Group March 7, 2012 Mary Sienko, Sue Abderholden Outreach, Communications and Marketing Co-Leads Health Insurance Exchange Office W hat is an


  1. Minnesota Health I nsurance Exchange Presentation to Outreach, Communications and Marketing Work Group March 7, 2012 Mary Sienko, Sue Abderholden Outreach, Communications and Marketing Co-Leads Health Insurance Exchange Office

  2. W hat is an Exchange? online marketplace where Minnesotans can find, compare, choose, and purchase health care coverage that best fits their personal and family needs

  3. W hy an Exchange? Provision within the federal Affordable Care Act ( ACA) enacted in March 2010

  4. W hy an Exchange? Consumer has many plans to pick More Choice from and can pick the one that best fits their needs Multiple plans in one place means Lower Costs for greater market incentives for Consumer competition on quality & cost Makes it easier to search, select and Simple One-Stop Shop enroll, plus greater mobility and portability Consumer can find transparent Quality Ratings comparison information on the plans and health providers

  5. W hy an Exchange? Lack of I m perfect Consum er I nform ation Engagem ent Barriers to Health Care Market Com petition Lack of Mobility Too Few Sellers and Portability

  6. W hy an Exchange? Better Care Better Access

  7. How w ill an Exchange W ork? I nsurers I ndividuals Com m erce Navigators / Brokers DHS Em ployers / Em ployees MDH Other Federal Hub 7

  8. Exchange Opportunities Advance the Triple Aim • Potential incentives for health improvement Health I m provem ent • Simple one-stop shop • Streamline access to public and private coverage Consum er Affordability Experience • Financial assistance for individuals and small businesses • Aggregate contributions for one health plan

  9. Exchange Opportunities Enhance Market Com petition • Transparent “apples to apples” comparison information • Foster market competition on value and affordability • Engage consumers in well-informed decision making • Choice, mobility, and portability • Reduce barriers to entry for newer and smaller insurers

  10. Projected Audience I ndividual Sm all Business Medical Assistance Consum ers Ow ner Enrollee

  11. Tim eline January 1 , 2 0 1 1 / 2 0 1 2 January 1 , Sum m er Fall 2 0 1 3 2 0 1 4 2 0 1 3 2 0 1 3 Design & Enrollment Development Certification Plans/ Ratings Launch

  12. Planning – Key I ssues  Type of governance  Technical infrastructure  Interfacing Exchange functions with existing state/ federal systems or processes  Size of the small group market  Health plan offerings  Setting up an assistor/ navigator system  How to fund ongoing operations  Market competition and value ◦ Competition within vs against the Exchange ◦ Adverse selection ◦ Cost, quality, satisfaction data to incent competition on value

  13. Planning – Advisory Task Force Task Advises the Commissioner of Commerce on the design and development of a Minnesota Health Insurance Exchange Com position 15 members appointed by Commissioner to represent a balance of interests, including consumers, employers, labor, health care providers, health insurers, Medicaid, agents and those with experience navigating health plan enrollment, and experts in public and private health care markets and public health improvement

  14. Planning – Advisory Task Force Mem bers Commissioner Mike Rothman, Minnesota Department of Commerce (ex-officio/ CHAIR) Commissioner Ed Ehlinger, Minnesota Department of Health (ex-officio) Commissioner Lucinda Jesson, Minnesota Department of Human Services (ex-officio) Sue Abderholden, Executive Director of the Minnesota Alliance on Mental Illness (St. Paul) Representative Joe Atkins, District 39B, Minnesota House of Representatives Alfred Babington Johnson, CEO, Stair Step Foundation (Minneapolis) Dannette Coleman, Vice President/ General Manager, Individual and Family Business, Medica (Minnetonka) Phillip Cryan, Health Policy Specialist and Organizing Director, SEIU (St. Paul) Mary Foarde, Attorney, Fmr. General Counsel, Allina (Minneapolis) Dorii Gbolo - CEO/ Executive Director, Board Member, Open Cities Health Center (St. Paul) Robert Hanlon, Founder and President of Corporate Health Systems (Chaska) Representative Tom Huntley, District 7A, Minnesota House of Representatives Roger Kathol, Owner, Cartesian Solutions, Inc. (Burnsville) Senator Tony Lourey, District 8, Minnesota State Senate Phil Norrgard, Director of Human Services, Fond du Lac Indian Tribe (Cloquet) Stephanie Radtke Deputy Director, Community Services Division, Dakota County (West St. Paul) Senator Ann Rest, District 45, Minnesota State Senate Daniel Schmidt, Vice President, Great River Office Products (St. Paul)

  15. Planning – Technical W ork Groups Develop, discuss, and provide technical assistance on options directly to the Commerce Commissioner and indirectly to the Health Insurance Exchange Advisory Task Force Governance Finance Adverse Navigators Selection Focus: options to avoid Focus: options for Focus: potential options Focus: options related to for the long-term the on-going financing of adverse selection navigators and governance of a a Minnesota Health between the Exchange agents/ brokers to assist Minnesota Health Insurance Exchange and the outside market, individuals and small Insurance Exchange and provide options for employers and incentives for employees seeking encouraging market coverage through a competition and value. Minnesota Health Insurance Exchange Member Composition: Member Composition: Member Composition: Member Composition: health care law experts, consumer, small consumer, large and consumer, small and state agency and employer, health insurer, small employer, health employer, health insurer, legislative staff navigator, agent/ broker, insurer, navigator, navigator, agent/ broker, provider, and county agent/ broker, and provider, county, and representatives as well provider representatives tribal representatives as as state agency and as well as agency and well as state agency and legislative staff and legislative staff and legislative staff market experts market experts

  16. Planning – Technical W ork Groups Focus Member Composition options for criteria, functions, consumer, health insurer, I ndividual Eligibility processes, and assistance to navigator, agent/ broker, support streamlined individual provider, county, and tribal eligibility determinations for representatives as well as state public and private coverage agency and legislative staff options for coverage choices, small employer and employee, Sm all Em ployers and services, processes, and health insurer, and Em ployees assistance for small employers navigator/ broker and employees representatives as well as agency staff, health care market experts, legal experts, and human resources experts options for the reporting of consumer, small and large Measurem ent and cost, quality and satisfaction employer, health insurer, and Reporting for health insurers, benefit provider (physician clinics and plans, and providers hospitals) representatives as well as agency staff and measurement and reporting experts

  17. Planning – Technical W ork Groups Focus Member Composition address multiple technology consumer, small and large I T and Operations and operational issues for the employer, health insurer, development of a Minnesota navigator, agent/ broker, Health Insurance Exchange provider, county, and tribal representatives as well as state agency staff Outreach, options related to outreach, consumer, small and large marketing, and communication employer, health insurer, Com m unications and for a Minnesota Health navigator, agent/ broker, Marketing Insurance Exchange provider, and tribal representatives as well as agency staff and other experts address issues for American Tribal and state agency Tribal Consultation Indians in the design and representatives development of a Minnesota Health Insurance Exchange

  18. W hat’s Been Done to Date Federal Grant of $ 1 M Federal Grant of $ 4 .2 M Federal Grant of $ 2 3 M February 2 0 1 1 August 2 0 1 1 February 2 0 1 2 Purpose • Analyze the impact of Exchange requirements and options • Estimate the level of upfront and ongoing funding for implementation and operation • Determine whether to establish an Exchange or defer to federal government • Develop a work plan and budget for federal implementation funds if the state decides to establish an Exchange Com ponents - Background Research - Stakeholder Engagement - Program Integration - Resources and Capabilities - Governance - Financing - Technical Infrastructure - Business Operations - Legal and Regulatory

  19. W hat’s Been Done to Date Technical I nfrastructure  Visual presentation and back-end support for an online marketplace ◦ Need innovative, flexible designs that can accommodate any policy decision  Consulted with numerous stakeholder groups  Two-stage “proof of concept” RFP ◦ Sample modules for 7 web components ◦ Solicited public feedback by posting samples online and gathering comments via survey

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