Midlothian and Borders Tourism Action Group Presentation by Ian M - - PowerPoint PPT Presentation
MV Isle of Mull Midlothian and Borders Tourism Action Group Presentation by Ian M Fox Commercial Customer Sales Manager CalMac Ferries Ltd Who Are We ? We were founded in 1851 by David MacBrayne We are owned by the Scottish
MV Isle of Mull
A diverse customer base covering a very wide spectrum:
Central Belt
British making a day trip from Oban to Iona
exploring the stunning scenery that the West Coast has to offer
Spain, Italy and France
and small groups who want to choose their destinations and plan their
with a private tour guide, arrange a private cookery class or a whisky- tasting tour and even hook up with knowledgeable local representatives
provides by the FIT
destination and take the FIT to their hotel
crofts, farmhouses and family-run bed and breakfasts e.g. McKinlay Kidd + Dertour
Know your market! CFL’s customer base is as follows:
North American ( US + Canada ) = 21% German = 13% France = 6% Poland = 5% Australia = 5% Netherlands = 4% Italy = 4% The rest of the world = 1 – 3% 58% of the International Market is represented by 8 countries! Think about ROI ! – International marketing isn’t cheap!!
Coach carrying’s number over 11000 per annum. The most popular coach destinations are the islands of Arran, Cumbrae, Bute, Mull and Skye; however, there is growing interest from the market to explore the stunning and beautiful Outer Hebridean archipelago Recognising that coaches and coach groups are an integral part of the business; the Company has recently increased its resources dedicated to the coach market by:
prioritised
team so that a more efficient and friendly booking service can be provided
In order to influence coach operators and tour planners, the Company creates a suite of new itineraries in anticipation of the forthcoming
CalMac and includes:
west coast geography with useful route suggestions integrated with sailing information
ferry journeys, entrance to a third party visitor attraction and in some instances afternoon tea onboard a vessel
Tour CASTLES
For coach/tour operators based in the Central Belt of Scotland
Truly a house of firsts, Mount Stuart is believed to be the first home in the world to have a heated indoor swimming pool and the first in Scotland to be purpose built with electric light, central heating, a telephone system and a Victorian passenger lift. Most of which are, quite remarkably, still in use Mount Stuart is one of Scotland’s most spectacular Victorian Gothic mansions and one of the world’s great houses. Stunning architecture and fantastic interiors reflect the 3rd Marquess of Bute’s interests, passions and vivid imagination. This circular tour from the Central Belt encompasses some of the most
Lomond and through the Arrochar Alps to the shores of Loch Fyne. The Isle of Bute is accessed by the short ferry crossing from Colintraive to Rhubodach. Return to Central Belt is from the picturesque seaside town of Rothesay via the Caledonian MacBrayne ferry to Wemyss Bay. Onboard, all tour customers will receive a complimentary cup of tea/coffee
MOUNT STUART | Tour to the Isle of Bute
ColintraiveMount Stuart
hubodach 15 Strachu r 15 Tarber tTour Route Tour Rates
The promotional rate for each passenger, including all ferry fares, entrance to Mount Stuart House and Gardens and afternoon tea on the ferry back to Wemyss Bay is £14.15
Rates are based on a 12.8M coach operating with 35 passengers.
(The fare quoted is an estimated amount based on Transport Scotland’s RETferry fares formula and will be subject to final approval by the Scottish Government)
to offer along the Bonnie Banks of Loch and slice of cake. today .
For coach/tour operators based in Oban, Ballachulish and Fort William
Duart Castle or Caisteal Dhubhairt in Scottish Gaelic is the main castle on the Isle of Mull. The castle dates back to the 13th century and is the seat of Clan MacLean. The castle stands on a crag at the end
Sound of Mull at the intersection of the sound of Mull, Loch Linnhe and the Firth of Lorne and within view of the neighbouring castles of Dunstaffnage, Dunollie, Aros and Ardtornish, part of a chain of castles up the Sound of Mull to Mingary Castle. This circular tour, which can be operated from any point on the route e.g. Oban, Fort William, and Ballachulish - incorporates some of the most spectacular panoramas
the wild ruggedness of Morvern, the benign shoreline of Loch Linnhe and the majestic seascapes around the Firth of Lorne. Return to the mainland is via the Caledonian MacBrayne ferry either at Fishnish (if travelling in the direction of Fort William) or Craignure (if travelling in the direction of Oban).
DUART CASTLE | Tour to the Isle of Mull
Tour Rates
The promotional rate for each passenger, inclusive of all ferry fares (including the Highland Council ferry at Corran) and entrance to Duart Castle is £14.15
Rates are based on a 12.8M coach operating with 35 passengers.
(The fare quoted is an estimated amount based on Transport Scotland’s RETferry fares formula and will be subject to final approval by the Scottish Government)
Lochalin e Fishnish Craignur e Corran Ferry Duart Castl e Morver n
Tour Route
For coach/tour operators based in Ballachulish, Fort William and Mallaig
As one of the most iconic images of Scotland, Eilean Donan is recognised all around the world. Situated on an island at the point where three great sea lochs meet, and surrounded by some majestic scenery, it is little wonder that the castle is now one of the most visited and important attractions in Partially destroyed in a Jacobite uprising in 1719, Eilean Donan lay in ruins for the best part of 200 years until Lieutenant Colonel John MacRae-Gilstrap bought the island in 1911 and proceeded to restore the castle to its former glory – completing the project in 1932. The twentieth-century reconstruction of the ruin was eventually
tour of the West Highlands travels up the stunning A830 ‘The Road to the Isles’ passing Glenfinnan and Charlie landed on the Scottish mainland in July 1745. Sailing over the sea to Skye with Caledonian MacBrayne from Mallaig – Armadale the tour makes its way along the ‘the garden of Skye’ to the village of
returns to the Scottish mainland via the Skye Bridge. Eilean Donan Castle is located near the village of Dornie – approximately 9 miles from Kyle of Lochalsh.
EILEAN DONAN | Tour to the Isle of Skye
Tour Rates
The promotional rate for each passenger, including all ferry fares and entrance to Eilean Donan Castle is £10.85
Rates are based on a 12.8M coach operating with 35 passengers
(The fare rquoted is an estimated amount based on Transport Scotland’s RET ferry fares formula and will be subject to final approval by the Scottish Government)
Tour CASTLES
Broadfor d Skye Bridge Eilean Donan CastleTour Route
the Scottish highlands. the spot near Arisaig where Bonnie Prince
Case Study – German Market UK National Average – 13% of all international tourists. All of Scotland is probably higher.
( Lufthansa, German Wings, Easy Jet, Ryanair)
Amsterdam – Newcastle and the P+O ferry route Rotterdam – Hull Known strong demand for the West Coast of Scotland - evidenced by a high volume of German registered vehicles on the roads and a relatively high incidence of German groups using CFL services
Case Study – German Market
Marketing methods – as shown in previous slides with the additional use of a German agent Agent Benefits
use a German Travel Agent to make their bookings. There are a 10.000 Travel Agents in Germany!)
Travel Agents)
greatest
services