MID-WILLAMETTE VALLEY MARCH 20 2019 CULINARY & AGRITOURISM - - PowerPoint PPT Presentation

MID-WILLAMETTE VALLEY CULINARY & AGRITOURISM STUDIO MARCH 20 2019

WORKSHOP SPONSORS

TAKE ROOT magazine Ten Rivers Food Web Bryant Family Farms Leaping Lamb Farm Stay Camron Ridge Farmstead Thyme Garden Corvallis-Albany Farmers Market Sybaris Bistro The Warehouse Commissary & Catering First Alternative Co-op Thompson’s Mills State Heritage Area Visit Corvallis Albany Visitors Association Willamette Valley Visitors Association OSU Extension City of Albany Corvallis Benton Co. Economic Development

THANK YOU STEERING COMMITTEE

WELCOME & INTRODUCTIONS

• Your name
• Main hat that you wear
• Urban or Rural?

TODAY’S AGENDA

• Welcome & Introductions
• Highlights of Successful Culinary &

Agritourism Businesses

• Understanding Mid-Willamette Valley’s

Culinary & Agritourism Landscape

• Destination Development Opportunities
• Familiarization (FAM) Tour

5:00pm – 8:00pm

IMPACT WE EXPECT TODAY

• Discover a variety of collaborative culinary &

agritourism examples from around the world and here at home.

• Realize the breadth of culinary and agricultural

tourism assets in your region.

• Become familiar with local, regional and state

tourism resources and efforts.

• Be a participant in visitor experiences.

CULINARY AND AGRICULTURAL TOURISM It’s more than a U-pick or winery…

WHAT ARE WE TALKING ABOUT?

FARM AND RANCH-BASED:

Traveler experiences working landscape

FOOD-BASED:

Traveler experiences authentic local flavor

Agritourism Culinary Tourism

WHAT IS AGRITOURISM?

“THE ACT OF VISITING A WORKING FARM OR ANY AGRICULTURAL, HORTICULTURAL OR AGRIBUSINESS OPERATION FOR ENJOYMENT, EDUCATION OR PARTICIPATION IN THE ACTIVITIES OF THE FARM OR OPERATION.”

FESTIVALS & EVENTS

FESTIVALS & EVENTS

L O C A L LY S O U R C E D F O O D S

FESTIVALS & EVENTS

LO C A L LY S O U R C E D F O O D S

FESTIVALS & EVENTS

Taste of Oregon’s Old West

Cottonwood Canyon, John Day River Territory

FOOD TRAILS

Swiss Fondue Trail

FOOD TRAILS

German Wine Route

CHEESE TRAILS

Vermont Wisconsin Oregon

FOOD TRAILS

FAM TOURS

Familiarization (“FAM”) trips or tours - Free or reduced-priced trips given to travel agencies, tour wholesalers and operators, travel writers, and

• thers by destination marketing organizations and

travel suppliers.

PRE-FEAST MEDIA TOUR

OTHER GREAT IDEAS

Can occur on individual farms and can be linked to create itineraries or events

• EDUCATIONAL: plant a garden, herb walks, star ID &

gazing, meet the barnyard animals, birding, Alumni gatherings

• SPORTS: “play in the pasture”, corn or straw bale

mazes, pumpkin chucking, hiking, fishing, private hunting, and bicycling

• CULTURAL EVENTS: historic reenactments, concer ts,

festivals

• TAKE IT HOME: flower arranging, lavender, pickles
• OVERNIGHT: bed & breakfast , farm vacation, quilter

weekends with local foods, “Ladies Night Out”

• RESTAURANT WEEK: well known are in major cities

UNDERSTANDING MID-WILLAMETTE VALLEY’S CULINARY AND AGRITOURISM LANDSCAPE

GROUP ACTIVITY: ASSET MAPPING

There are several pre-made pages located around the room listing the different asset categories for culinary and agricultural experiences.

• Start at one flip chart and add other experiences as you can think of in this niche

category available in Mid-Willamette Valley region

• Continue rotating until the major visitor experiences and businesses have been

recorded

• Remember a new experience or business that you were not aware of before

GROUP REFLECTION: ASSET MAPPING

• Wha t did yo u no tic e during this a c tivity?
• Did yo u no tic e whe re mo st o f the a sse ts we re c o nc e ntra te d?
• We re the re a ny g a ps ide ntifie d?

Ne xt ste ps: T

his info rma tio n will b e re c o rde d b a c k into a spre a dshe e t, c ro ssc he c ke d with Visit Co rva llis, Alb a ny Visito rs Asso c ia tio n, WVVA & T O info rma tio n syste ms to e nsure b usine sse s a nd e xpe rie nc e s listing s a re re c o rde d a nd no te d fo rfuture o ppo rtunitie s.

BREAK

DESTINATION DEVELOPMENT

K E Y TO U R I S M PA R T N E R S

• Visit Corvallis
• Albany Visitors Association
• Willamette Valley Visitors Association
• Travel Oregon

EVENING FAM TOUR

4:30 Conclusion of today’s workshop 4:45 Board Bus at Children’s Farm Home (loaded/departing at 5pm) 5:10-5:40 Midway Farm Farm tour 5:40-5:55 Board bus, travel to Deluxe 5:55-7:00 Deluxe Brewery/Sinister Distillery Beer Tasting 7:00-7:15 Board bus, travel to Spring Hill 7:15-7:45 Springhill Cellars Wine Tasting and Dessert 7:50-8:00 Board bus to Children’s Farm Home

THANK YOU