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MID-OHIO FOODBANK
All Agency Exchange Thursday, May 7, 2015
- Purpose
– Determine goals – Identify platforms to best support
goals
– Ability to develop a plan to reach
goals
MID-OHIO FOODBANK All Agency Exchange Thursday, May 7, 2015 - - PowerPoint PPT Presentation
MID-OHIO FOODBANK All Agency Exchange Thursday, May 7, 2015 - - PowerPoint PPT Presentation
MID-OHIO FOODBANK All Agency Exchange Thursday, May 7, 2015 Purpose Determine goals Identify platforms to best support goals Ability to develop a plan to reach goals Awareness 47% of Americans learn about causes via
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- Awareness
– 47% of Americans learn about
causes via social media
- Engagement
– 55% of those who engage via social
media are inspired to take further action
- Fundraising
– Average social media donation, $59
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A brand is…
- Logo
- Colors
- Promise/Mission Statement
- Identity (internal AND external)
- Voice
–
Website
–
Newsletters
–
Informational pieces
–
Talking points
–
Media/quotes
–
Social Media
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Translating – Looking beyond fonts and logos. Tone – Who is speaking and what are they saying? Reason – Will you educate, drive traffic or excite?
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“If you
build it, they will
come”
- Field of Dreams
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- Purpose
– Most widely used social
media platform
– Can be used for just
about ANYTHING
- Target Audience
– 20 somethings – 40 somethings – 60+ somethings
- Key Elements
– Hashtags – Likes – Advertising – Call(s) to Action
- Post Life
– Five hours
- 75% of impressions are
in first 2.5 hours of posting
# Fresh365
SLIDE 9
# OpFeed
- Purpose
– Great place for exciting
news
– Supports other social
media platforms (Instagram, blogs)
– Connect with media – contests
- Target Audience
– 20-30 somethings
- Key Elements
– Hashtags – Followers – 140 characters
- Post Life
– 18 minutes
SLIDE 10 Facebook
# FreshRevolution
- Purpose
– Build brand awareness – Supported by Twitter and
– Highlight
sponsors/donors/voluteers
– Event promotion
- Target Audience
– 20-30 somethings
- Key Elements
– Hashtags – Followers – Advertising
- Post Life
– 18 minutes
- Followers
– Closely aligns with
amount of Twitter followers
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- Purpose
– Business-focused social
networking platform
– Can find businesses,
- rganizations,
colleagues
- Target Audience
– Mid-30s to early 50s
- Key Elements
– Followers – Likes – In the News
- Post Life
– 1 day
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- Across the board
– Post regularly
- Develop a calendar and schedule posts
– Visual works best
- Always include images
– Engaging content is key
- Post stories, articles, information that
speaks to your mission. That’s why they
follow you!
– Cross promote platforms
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Now, thinking about your
agencies’ current need,
what platform(s) do you think would best serve your organization?
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Yolanda Owens
Manager, Communications & Digital Media yowens@midohiofoodbank.org 614.317.9412