Medical Devices for The Non-Communicable Diseases Agenda Nicole - - PowerPoint PPT Presentation

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Medical Devices for The Non-Communicable Diseases Agenda Nicole - - PowerPoint PPT Presentation

Medical Devices for The Non-Communicable Diseases Agenda Nicole Denjoy DITTA Chair COCIR Secretary General 2 nd WHO Global Forum on Medical Devices Geneva, Switzerland Plenary session 3 on Sunday 24 November 2013 DITTA - the Global Diagnostic


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2nd WHO Global Forum on Medical Devices Geneva, Switzerland Plenary session 3 on Sunday 24 November 2013

Medical Devices for

The Non-Communicable Diseases Agenda

Nicole Denjoy

DITTA Chair COCIR Secretary General

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  • DITTA is a global organization representing Industry Associations of

Manufacturers around the world

  • DITTA was officially incorporated in 2012 as a non-profit trade association

in the United States after more than 12 years of existence

DITTA - the Global Diagnostic Imaging,

Healthcare IT, and Radiation Therapy Trade Association

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SLIDE 3

DITTA: 6 Operational Groups

DITTA Task Forces RPS UDI MSW ENVI MDSAP GRP

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SLIDE 4

Our Technology: a Greater role to play at Global Level!

Our Industry leads in state-of-art advanced technology and provides integrated solutions covering the complete care cycle

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SLIDE 5

Challenges

Cardiovascular diseases Cancer Chronic respiratory disease Diabetes 17.5mm 7.6mm 4.1mm 1.4mm

Chronic disease deaths Worldwide

36 million deaths from chronic disease in 2008

2

60% of all deaths result from chronic disease Deaths from chronic disease will increase by 17% by 2015

1 2 3

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SLIDE 6
  • 1. NCDs are contributing to 50% of global

disability

  • 2. In 119 out of 165 countries analyzed coronary

heath disease are in the Top 3 leading causes of death  Economic implications: Over the next 2 decades NCDs will represent 48% of the global GDP  Policy developments will be required Why the focus on Non-Communicable Diseases?

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SLIDE 7
  • eHealth/Telemedicine
  • Mobile solutions
  • BioSensors
  • Computer Aided Diagnostics
  • Patient monitoring

IT & bioengineering

  • Targeted therapy
  • Proteomics/DNA
  • Biomarkers
  • Rapid screening tools
  • Vaccine development

Biotech & Genomics

  • Faster, accurate imaging
  • Molecular imaging
  • Miniaturisation/portability
  • Point of Care diagnostics
  • Therapy selection/monitor

Diagnostics

Innovation in Medical Devices

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SLIDE 8

June 17, 2009, page 8

Heart Disease Cancer Cancer

US Life Expectancy at Birth 1950-2000 65 70 75 80 1950 1960 1970 1980 1990 2000

“Around 70% of the survival improvement in heart attack

mortality is a result of changes in technology.”

Cutler & McClellan, 2001 Sources: NCHS, Cutler 2006

5 out 7 years gained due to better heart care Heart Disease

Innovation in Medical Devices …

support improving outcomes in Cardiology

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SLIDE 9

June 17, 2009, page 9

15 30 45 15 30 45 20 40 60

“The decline in cancer has little to do with improvements in late stage treatment...but more to do with screening, earlier detection and treatment."

  • Prof. Gordon McVie, European Institute of Oncology, Milan

Breast Deaths down 3.5% 1975 2003 2008 Per 100K males Deaths down 4.1% Prostate cancer deaths Colorectal cancer deaths Breast cancer deaths Prostate 1975 2003 2008 Per 100K females Male Female Per 100K pop Deaths down 4.9% Deaths down 4.5% 1975 2003 2008

  • Prostate cancer mortality continues to fall: screening, PSA
  • Breast cancer mortality decreased 3.5%: first drop in 20 years
  • Colorectal cancer 5yr survival: 10% late stage; 90% early detection

Innovation in Medical Devices …

support improving outcomes in Oncology

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Breast Cancer Care Cycle

Therapy Evaluation Detection of Residual Disease Therapy Selection Staging Diagnosis Screening Predisposition Diagnosis of Recurrence Exist Today Emerging Research and Technologies

Genomics BRCA 1,2 Risk Profiling Mammography Ultrasound MR CT MR PET/CT Nuclear Med Proteomics PET/CT Functional marker Microarray PACS Electronic Health Record Medication Management Optical Functional Marker CTMRI Radiation Treatment F-Angiogenesis PET Mammography In-vitro test PET/CT New markers Microarray

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  • Trend: Minimal invasive procedures

(i.e. more gentle methods for the elderly)  more images for guiding Therapies than Diagnostic procedures

  • Trend: Increasing number of IVD tests 

Imaging tells the ‘where’

  • Request for Screening: One-third of all

cancers could be cured if detected and treated early  earlier detection followed by less costly treatment / therapy

  • Trend: Personalized Medicine 

Biomarker research & imaging to characterize disease fundamentals

Changing Role of Healthcare Imaging

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Emerging

MR Anatomical Imaging (Tissue Visualization)

Emerging

Functional Imaging MR, PET MR Spectroscopy (Characterization)

‘90s Mainstream

  • CT, MR, US

Anatomical Imaging

  • Digital Xray

Emerging

Anatomical Registration

  • f Molecular Imaging

Molecular Therapeutics, Diagnostics & DI

‘00s Mainstream

Anatomical Positioning (Registration) of Functional Imaging: PET/CT, MR

Emerging

Image-guided Gene Therapy

Next Mainstream

Molecular Imaging + Molecular Therapeutics + Molecular Diagnostics

‘80s Mainstream

X-Ray-based Anatomical Imaging: XR, CT Ultrasound

Medical Imaging Evolution

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Central Patient’s EHR Home Pharmacy Laboratory Polyclinic Hospital Government

Leverage the Power of Healthcare IT

  • 1. Healthcare IT and eHealth  proven high

clinical and societal value

  • 2. Telehealth  linking patients with care

providers

  • 3. IT infrastructure  ensure that systems

derive maximal value from medical technology (Cloud computing)

  • 4. IT connectivity  improving quality and

reducing cost

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Driving better access to healthcare, with maximum safety and quality in a cost-efficient and affordable way

Better Safety & Quality

1. Avoid medical errors 2. Drive CT dose Optimisation 3. Provide Excellent image quality 4. Ensure reliability 5. Expand life cycle of equipment through smart maintenance

Access To Healthcare

Smart use of technology to provide better access to healthcare and avoid inequalities Next page, see an example of use of Health ICT

Affordability & Cost Efficiency

1. Use integrated solutions and use technology to connect through center of excellence 2. Maximize use equipment through its entire life cycle 3. Taylored solutions based on country environment

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Better access to healthcare – e.g. Telehealth solutions

Home Care Provider Repository

  • Monitor and review

patient data

  • Analyse data
  • Careplan delivery

Bluetooth connectio n Manual measureme nt entry

Secure databas e

DSL / POTS / 3G Blood Pressur e Device Scale

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Innovative technology enables a shift in care

  • Focus on acute conditions
  • Hospital centred
  • Physician dependent
  • Episodic, reactive care
  • Passive patient
  • Slow uptake of technology
  • Budget silos

 Focus on acute & long term conditions  Community centred  Team based  Integrated preventive care  Knowledgeable patient  Localised integrated high tech solutions  Fund continuum of care

Utilization

Hospital Home Community clinic

Intermediate

FUTURE

Low High

PRESENT

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GOOD REFURBISHMENT PRACTICE (GRP) Extending Life of Medical Devices and Contributing to Recycling Economy

Technology affordability everywhere:

A Concrete Initiative for Medical Imaging Equipments

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GRP – a GLOBALLY accepted Golden Standard

GRP and RESOURCE EFFICIENCY Refurbishment is a form of re-use of whole equipment. It extend the lifetime of the medical equipment, ensuring at the same time that safety and performances when the equipment was new are maintained (or even improved). Refurbishment prevents equipment to be wasted, saves resources and energy needed for the manufacturing of new equipment. GRP PROCESS

  • GRP is currently a

synonym for ‘manufacturer refurbishment’.

  • Used medical

devices re-shipped to the manufacturer and processed to restore safety and performances as when new (including all relevant updates)

  • GRP is not

touching the regulatory scope for medical imaging devices. INDUSTRY INITIATIVE Recognizing the importance

  • f

refurbishment from the perspective of business and environment and as a tool to meet up-coming requirements on energy and resource efficiency COCIR, JIRA and MITA published in 2009 the GRP paper. GRP is now a globally accepted approch to access to affordable technology

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  • 1. Innovative technology and healthcare has to be seen

as long-term investment

  • 2. Member States with support of WHO can drive

implementation and uptake of innovative and essential technology

  • 3. Healthcare authorities should translate faster

innovation from research to market

  • 4. Public procurement and reimbursement systems

should incentivise innovative technologies and IT connectivity

Call for attention to public authorities to benefit from innovation

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  • 1. Constant education to ensure proper use of evolving

technologies

  • 2. Appropriate Healthcare Workforce and combined

with technology (e.g. telehealth)

  • 3. Invest in technology for sustainable healthcare

systems through long term investment

  • 4. Don’t forget equipment maintenance to ensure

maximum safety and performance over time

Besides Technology, crucial elements for success:

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1. Proactive steps should be taken by all governments to implement a monitoring framework 2. Prevention strategies and implementation of early diagnosis and treatment should be prioritized 3. Active promotion of educational and public health awareness of the modified risks associated with NCDs 4. Provision of universal health coverage should be the global norm 5. Developmment of clinical guidelines and public policies 6. Increase investment of primary care infrastructure 7. « Invest to save » would save more lives and improve health

  • utcomes

7 Recommendations to tackle NCDs

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Conclusions

1. Multistakeholder approach: Industry is part of the solution and forces need to be combined with all other key stakeholders 2. Primary and Secondary Prevention: Paradigm shift needed towards a more preventive, patient-centered care to decrease NCDs 3. Supportive Regulatory System: Predictable, cost-efficient regulatory processes (follow developments of IMDRF and AHWP) 4. Short & Long term investment: Deployment of innovative healthcare & ICT technologies is crucial for sustainability of healthcare systems

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All together we need to Think Global, Act Local

THANK YOU !

www.globalditta.org